Soop Live is a privately owned company headquartered in South Korea, with AfreecaTV identified as its parent company. Founded in 2024, it employs approximately 300 individuals and operates as a tier 1 media tech buyer. The company offers media and TV services, functioning as a global live-streaming platform and a subsidiary of SOOP Co., Ltd. (formerly AfreecaTV). While primarily headquartered in South Korea, Soop Live maintains an operational base in Torrance, California, United States, leveraging the technical heritage of its South Korean parent company. The platform provides an ecosystem for gamers, streamers, and e-sports enthusiasts, offering broadcasting tools and a social-driven viewing experience. It features "Multi-Persona" channel management, integrated virtual streaming support (MASCOZ), and real-time AI translation for global audiences. By securing content rights for e-sports leagues like the VCT Pacific (VALORANT) and GSL (StarCraft II), Soop Live serves as a destination for competitive gaming and interactive entertainment on a worldwide scale.