Spin Master, a publicly owned company headquartered in Canada, was founded in 1994 and employs approximately 2,000 individuals. The company specializes in manufacturing and operates as a global children's entertainment company with brands including PAW Patrol, Bakugan, Kinetic Sand, Air Hogs, Hatchimals, Rubik’s Cube, and GUND. It also functions as a global toy licensee for various other properties.
Spin Master unveiled an expanded slate of KPop Demon Hunters toys at Toy Fair 2026 on February 18, building on the demand for merchandise featuring the K-pop singing trio HUNTR/X—Rumi, Mira, and Zoey—from the Netflix animated musical. This follows the company's shares (TSX: TOY) hitting a 12-month high on the TSX on February 17, with an S&P TSX Index feature examining its market performance, intellectual property development, and valuation across toys, streaming content, and digital platforms. Earlier on February 17, Spin Master revealed its initial line of KPop Demon Hunters products at the 2026 New York Toy Fair, following earlier announcements by other manufacturers. Also on February 17, the company unveiled the trends and toys expected to define play in 2026, emphasizing storytelling, innovation, and interactive experiences designed to spark imagination for all ages.
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Spin Master offers products in the media and telecoms services industry. Spin Master's product portfolio comprises of content rights.
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