Spin Master is a Publicly Owned company headquartered in Canada. Founded in 1994, with approximately 2,000 employees, the company reported $2.1B in revenue as of 2025. Functioning as a global children's entertainment company specializing in manufacturing, Spin Master develops and markets brands including PAW Patrol, Bakugan, Kinetic Sand, Air Hogs, Hatchimals, Rubik’s Cube, and GUND. It also acts as a global toy licensee for other properties.
On October 1, 2026, Spin Master and Universal expanded their licensing relationship, reaching a new multi-property plush agreement covering Europe, the Middle East, and Africa (EMEA). Effective January 1, 2027, Spin Master will hold regional distribution rights for a range of Universal plush properties. Previously, on September 30, Spin Master partnered with Universal for a preschool toy line inspired by the Jurassic World franchise, set to launch in 2028. Designed for children aged two to five, the collection will feature dinosaurs, hands-on discovery, and imaginative storytelling.
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Spin Master offers products in the media and telecoms services industry. Spin Master's product portfolio comprises of entertainment content rights.
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