Sportcast, a privately owned company headquartered in Germany, operates as a wholly owned subsidiary of the DFL Deutsche Fußball Liga GmbH. Founded in 2006, the company employs approximately 70 individuals and is responsible for producing all matches for the DFL.
Sportcast, the Bundesliga's broadcast subsidiary, marked its 20th anniversary on August 28, 2026, reflecting on past achievements and looking ahead to the future of live production. Earlier in August 2026, Firas Ajjawi, Sportcast's technical manager for Broadcast/Stream Live Sport Contribution & Distribution, discussed the need for modern operations centers in live sports broadcasting, noting the transformation from linear broadcast chains to distributed environments. In October 2025, Sportcast detailed its execution of the new Bundesliga and Bundesliga 2 season production, highlighting Refcam as a regular feature in the DFL's tent pole matches. This followed Sportcast embarking on its twentieth season as a full subsidiary of the Deutsche Fußball Liga (DFL), responsible for producing all matches and the base signal for the Bundesliga, Bundesliga 2, relegation play-offs, and Supercup for national and international rights holders. Previously, in October 2025, TVN's remote production push for the DFL's Bundesliga 2 was noted, highlighting TVN's long-standing collaboration with the DFL and Sportcast.
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