Sportcast GmbH, a privately owned German company founded in 2006, provides broadcast professional services. Employing approximately 70 people, it is a wholly-owned subsidiary of DFL Deutsche Fußball Liga GmbH and headquartered in Cologne. In 2023, the company reported revenues of around $10 million. Its primary function is the production of all matches for the DFL.
Sportcast, the commercial arm of the Italian Tennis and Padel Federation, extended its exclusive rights agreement with the US Tennis Association for the US Open until 2030. This renewal, brokered by IMG, ensures SuperTennis will continue to air the tournament. Separately, VIDI in Darmstadt remotely produced the Dolby Atmos audio signal for Sportcast's host broadcasts, completing the necessary infrastructure in four weeks following a February test. Furthermore, a multi-year agreement between Sportcast and Sky Italia allows SuperTennis to simulcast several WTA tournaments—WTA 250, WTA 500, WTA 1000, and the WTA Finals—on free-to-air television alongside Sky and Now streaming. Finally, Sportcast, host broadcaster for Bundesliga and Bundesliga 2 matches and the Supercup since 2006-07, tested new camera positions and planned a transition to remote production during the Supercup.
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