Sporting Clube de Portugal

Sporting Clube de Portugal

http://www.sporting.pt
https://www.linkedin.com/company/sporting-clube-de-portugal/

Sporting Clube de Portugal, also known as SAD, is a privately owned entity headquartered in Portugal. Founded in 1906, it employs approximately 1230 individuals and reported $167.5M in revenue as of 2025. The company specializes in spectator sports. Commonly known as Sporting CP or Sporting Lisbon, it operates as a Portuguese professional sports club based in Lisbon, recognized as one of the Três Grandes (Big Three) of Portuguese football—alongside Benfica and FC Porto—and has never been relegated from the top flight. Beyond football operations, it functions as a multi-sports and media franchise, engaging millions of fans and over 150,000 registered members (sócios) worldwide.

2025 Revenue

Founded

1906

Headcount

1,224

Headquarters

Portugal

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

On May 1, 2026, Portuguese media criticized former West Ham United forward Luis Guilherme, who joined Sporting CP in January for approximately £17 million. Previously, on April 27, Aston Villa joined a race involving eight other Premier League clubs pursuing Sporting CP left-back Maxi Araújo. This followed reports on April 26 that Mikel Arteta initiated plans to bolster Arsenal's squad, targeting a defensive duo from Sporting CP. Earlier, on April 25, Arsenal manager Mikel Arteta reportedly identified the 26-year-old Maxi Araújo as a priority summer transfer target after his standout performances during Sporting’s UEFA Champions League quarter-final meetings with Arsenal. Separately, on April 20, Morten Hjulmand, Sporting CP’s 26-year-old Danish midfielder, emerged as a strategic transfer target for the 2026 summer window, with a move to Tottenham Hotspur being considered.

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Sporting Clube de Portugal offers 5 products in the sports and media and telecoms services industries. Sporting Clube de Portugal's product portfolio comprises of sports tickets, merchandise and sponsorship, search, social, and retail media and broadcast television and radio.

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Sporting Clube de Portugal's revenues were less than $250M in 2025. Caretta Research has split Sporting Clube de Portugal's revenue into 5 different product categories, the largest of which is linear (thematic channel groups). For full access to Sporting Clube de Portugal's revenue breakdown subscribe to Caretta Portal.

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May

25th

2026

01:00

Diogo Travassos joins Braga on long-term contract until 2031

SC Braga have announced the signing of right-back Diogo Travassos from Sporting CP in a deal worth €5.5 million. The 22-year-old, a graduate of Sporting’s academy, has signed a contract with Braga until the summer of 2031.

May

23rd

2026

07:21

Rangers target Silas Andersen close to sealing transfer as £6m bid on the table

Silas Andersen, who has been linked with Rangers, appears set for a move away from Swedish club BK Hacken. It had become clear in February that Andersen was leaving Hacken when his teammate Mikkel Rygaard stated that he expected him to be a big-money departure.

May

23rd

2026

03:46

Portuguese winger wanted by Liverpool

With the summer transfer window approaching, Liverpool’s most pressing need is no secret. When Mohamed Salah walks out of Anfield for the last time against Brentford this weekend, he will leave behind not just a legacy that may never be matched — but a position that demands an answer, and quickly.

May

22nd

2026

14:30

Maxi Araujo to Man Utd? Carrick eyes first major deal

Maxi Araujo may join ‘Theatre of Dreams’ soon as Michael Carrick eyes the Sporting CP left back Maxi Araujo is set for a big move. The left back from Uruguay is the top priority for the Manchester United transfer.

May

22nd

2026

01:00

Sporting CP focado na final da Taça de Portugal

Sporting CP focado na final da Taça de Portugal

May

21st

2026

18:07

Transfer news – £34m captain eyed by Arsenal and Man United

Transfer news: Arsenal and Man United target Sporting captain Morten Hjulmand Transfer news – Morten Hjulmand’s time at Sporting CP is drawing to a close, and according to Portuguese outlet Correio da Manhã, the 26-year-old Danish midfielder wants to cap his Lisbon chapter by lifting a trophy before completing an expected summer exit.

Beyondtheposts (net)

May

20th

2026

01:00

Sporting CP nas meias-finais do play-off do Campeonato

Sporting CP nas meias-finais do play-off do Campeonato

May

18th

2026

01:00

Talks between Sporting and Joao Palhinha progressing positively - reports

Last summer, FC Bayern Munich loaned defensive midfielder Joao Palhinha to Tottenham Hotspur. According to the Portuguese source A Bola, talks between Palhinha and Sporting Lisbon about a possible return to Lisbon are progressing positively. The main point of contention is reaching an agreement with FC Bayern on whether it will be a loan deal with a purchase option or a permanent transfer.

May

16th

2026

06:09

Arsenal Transfer News: Gunners In Talks for Morten Hjulmand

Arsenal could once again turn to the transfer market this summer as Mikel Arteta looks to add further depth and balance to his midfield options ahead of another demanding campaign. While the Gunners already boast strong competition in central areas, concerns remain over squad depth.

The Transfer Tavern

May

15th

2026

01:00

Arsenal competing with Man Utd to sign £34m midfielder after transfer agreement

Arsenal and Manchester United are competing to sign Sporting CP captain Morten Hjulmand, according to reports in Portugal. Hjulmand joined Sporting in a €21 million (£18.1m) deal from Lecce in 2023 and the Denmark international has helped the club win consecutive Portuguese league titles.

May

15th

2026

01:00

Braga announces permanent signing of Rodrigo Zalazar from Sporting CP for €30 million

Braga have announced the signing of Spanish midfielder Rodrigo Zalazar from Sporting CP for a total fee of €30 million. Here's the statement from Braga confirming the signing: "SC Braga announces that it has reached an agreement with Sporting CP for the permanent transfer of player Rodrigo Zalazar, for 30 million euros," the statement says.

May

14th

2026

16:51

Arsenal hold talks for Sporting midfielder Morten Hjulmand

Reports suggest Arsenal have held initial talks over a summer deal for Morten Hjulmand. The Sporting CP captain has been heavily linked with a move to the Premier League for some time and is attracting strong interest ahead of the summer transfer window.

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