Sportway, a privately owned Danish company founded in 2014, provides broadcast professional services. Employing approximately 70 people, the company focuses on digital media rights, data, and production for lower-tier leagues and youth sports. In 2023, Sportway reported revenues of approximately $10 million.
Sportway signed an agreement with the Federación de Baloncesto de Madrid (FBM) to expand the broadcasting of local basketball competitions. Sportway also created FEDHielo TV, a new OTT platform for the Royal Spanish Federation of Ice Sports (RFEDH), to modernize the audiovisual projection of national ice hockey. A partnership between Sportway Australia and Netball Victoria will bring live and on-demand streaming to matches at the State Netball Centre in Parkville. Finally, Sportway signed an agreement with the Andalusian Basketball Federation to produce and broadcast all matches organized by the federation starting in the 2025-2026 season.
Sportway's customers primarily consist of hockey companies. Examples of Sportway's customers include Danmarks Ishockey Union (DIU) and Federacion de Baloncesto de Madrid (FBM).