Sportway, a privately owned company headquartered in Denmark, was founded in 2014. With approximately 70 employees, the company reported $9.7M in revenue as of 2023. Sportway functions as a media managed services provider, specializing as a digital media rights, data, and production company focused on lower-tier leagues and youth sports.
On April 22, 2026, Sportway Netherlands and the KNZB announced a long-term partnership to produce and distribute all matches across six Dutch Eredivisie water polo competitions using AI-driven camera technology starting next season. This followed Sportway Media Group's joint acquisition of Studio Automated, an AI technology provider for automated and remote live sports production, with Broadcast Solutions on April 16. Earlier, on April 2, Sportway secured a new three-year agreement with Bonnier News Gota Media and NTM Media for the media rights to Ettan, a deal Sportway characterized as important for the scale, stability, and continued growth of Swedish football at the local level. On March 31, Sportway Media Group entered a long-term partnership with the Polish Ice-Hockey Federation to deploy AI-powered camera systems in ice-sport venues across Poland, aiming to increase the accessibility and visibility of Polish ice hockey. Previously, on January 20, Sportway and the Finnish Cheerleading Federation extended their multi-year partnership to ensure the long-term visibility of cheerleading beyond the 2026 season and provide online access to events.
Sportway's customers primarily consist of hockey and spectator Sports companies. Examples of Sportway's customers include Danmarks Ishockey Union (DIU) and Federacion de Baloncesto de Madrid (FBM).
Subscribe for full access to Sportway's products in full detail 
