News Summary:
Sportway Media Group recently entered a long-term partnership with EuroHockey on September 8, 2026, aiming to significantly expand live hockey visibility and accessibility across Europe through enhanced live streaming, digital distribution, and innovative broadcast technology. This followed a multi-year agreement signed on September 1, 2026, with Swedish Futsal, designating Sportway as its new production and platform partner to make all matches in Sweden’s top futsal leagues available via a new digital platform. Earlier, on August 26, 2026, Swindon Wildcats, Basingstoke Bison, and Leeds Knights of the NIHL partnered with Sportway to launch WKBLive.tv, a new streaming platform that centralizes coverage of the three clubs ahead of the 2026/27 season, which began with pre-season friendlies on September 4. Previously in August 2026, Sportway Media Group, via its subsidiary Live Arena Sports, was chosen as the supplier for the new official OTT streaming platform for the Prva Crnogorska Fudbalska Liga (1CFL), Montenegro’s top football division, in cooperation with the Football Association of Montenegro (FSCG). On August 19, 2026, Sportway acquired the media rights to Handbollsligan Women and Handbollsligan Men, with an ambition to build a stronger and broader presence for Swedish elite handball and ensure all matches continue to be broadcast.
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