Stephane Ratel Organisation, also known as SRO, is a privately owned entity headquartered in the United Kingdom. Founded in 1995 with approximately 10 employees, the company functions as a tier 1 media tech buyer. It specializes in motorsports and cycling, operating as an international sporting organization that promotes and runs a variety of racing events and series, including the Total 24 Hours of Spa, Intercontinental GT Challenge, and Fanatec GT World Challenge across Europe, America, Asia, and Australia.

2024 Revenue

Founded

1995

Headcount

30

Headquarters

United Kingdom

Primary Segment

Motorsports and cycling

Ownership

Privately Owned

News Summary:

On August 14, 2026, Porsche Motorsport chief Thomas Laudenbach publicly supported Stephane Ratel's concerns regarding the current direction of GT3 racing, advocating for all manufacturers, including new entrants, to return to the category's founding principles and expressing a clear stance against the introduction of prototypes. This endorsement follows Ratel's broader warning about growing threats facing the GT3 platform. Earlier, on August 5, 2026, Ratel and his working group continued addressing issues impacting the GT3 platform, despite championship grids remaining robust with no apparent immediate risk of declining participation. Previously, on July 2, 2026, SRO Motorsports Group officials announced a collaboration with IMSA to conduct Balance of Performance (BoP) testing for all FIA GT3 models at Daytona International Speedway later in the year. Additionally, on May 28, 2026, independent Italian watchmaker DESDER became the Presenting Partner of GT World Challenge powered by AWS at Monza, marking its international motorsport debut.

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Stephane Ratel Organisation (SRO) offers 5 products in the sports and media and telecoms services industries. Stephane Ratel Organisation (SRO)'s product portfolio comprises of media and TV services and motorsports and cycling.
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Stephane Ratel Organisation (SRO)'s revenues were less than $25M in 2024. Caretta Research has split Stephane Ratel Organisation (SRO)'s revenue into 2 different product categories, the largest of which is motorsports. For full access to Stephane Ratel Organisation (SRO)'s revenue breakdown subscribe to Caretta Portal.
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Examples of Stephane Ratel Organisation (SRO)'s suppliers include Stop & Go and Amazon Web Services (AWS).

Example Suppliers

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Stephane Ratel Organisation (SRO) sells broadcasting rights of its 4 motorsports competitions to 34 companies globally, covering 13 countries. Stephane Ratel Organisation (SRO)'s rights holders include YouTube.

Example Sports Rights Customers

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