Stephane Ratel Organisation (SRO)

http://www.sro-motorsports.com
https://www.linkedin.com/company/sro-motorsports-group/

Stephane Ratel Organisation, also known as SRO, is a privately owned company based in the UK. Founded in 1995, the organization employs approximately 10 individuals and reported $3.8M in revenue as of 2023. Functioning as a tier 2 media tech buyer, it operates as an international sporting organisation involved in the promotion and running of various motorsports and cycling racing events and series, including the Total 24 Hours of Spa, Intercontinental GT Challenge, and Fanatec GT World Challenge across Europe, America, Asia, and Australia.

Revenue

Founded

1995

Headcount

Headquarters

Primary Segment

Motorsports and cycling

Ownership

Privately Owned

News Summary:

On February 17, 2026, SRO Motorsports Group formed a strategic partnership to operate Ginetta’s UK championships, including Ginetta Juniors, GT Academy, and GT Championship. This agreement enables Ginetta to scale its race car manufacturing to meet growing global demand. Previously, on December 4, 2025, SRO appointed Paul Hembery as its first global Chief Marketing Officer, a key step in the company’s international expansion. Hembery joined SRO after six years in California, where he advised on sports business acquisitions, automotive startups, and strategic growth ventures. Earlier, on November 21, 2025, Kiern Jewiss received the Allan Simonsen Award, adding British GT’s highest non-championship honour to his 2025 drivers’ crown at SRO’s global awards gathering in Venice. This followed comments from Stéphane Ratel, CEO and founder of SRO Motorsports Group, on November 14, 2025, who affirmed that GT3 cars are capable of producing competitive and exciting racing on street circuits, pointing to Macau’s Circuito da Guia and the new Beijing Street Circuit as proof.

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Stephane Ratel Organisation (SRO) offers 5 products in the media and telecoms services and sports industries. Stephane Ratel Organisation (SRO)'s product portfolio comprises of motorsports and cycling and media and TV services.

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Stephane Ratel Organisation (SRO)'s revenues were less than $10M in 2023. Caretta Research has split Stephane Ratel Organisation (SRO)'s revenue into 2 different product categories, the largest of which is motorsports. For full access to Stephane Ratel Organisation (SRO)'s revenue breakdown subscribe to Caretta Portal.

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Feb

17th

2026

18:30

Partnerships and Alliances, B2B Tag

SRO Motorsports Group to operate Ginetta’s UK championships in new strategic partnership

• Ginetta Juniors, GT Academy and GT Championship to operate under SRO Motorsports Group, the global leader in GT racing • Partnership enables Ginetta to scale race car manufacturing in response to growing global demand

British GT Championship

Dec

17th

2025

03:30

B2B Tag

Media Day - Silverstone, Great Britain 31 March 2026

Turner to spearhead Full Send Racing’s maiden GT4 assault Paul Hembery named Global Chief Marketing Officer at SRO Motorsports Group GT3 at 20: the first step towards a sportscar racing revolution SRO GT Academy goes

British GT Championship

Dec

4th

2025

18:30

Management Changes, Business Expansion, B2B Tag

Paul Hembery named global Chief Marketing Officer at SRO Motorsports Group

SRO Motorsports Group has welcomed Paul Hembery as its first global Chief Marketing Officer, marking a major step in the company’s continued international expansion. Hembery joins the world leader in GT racing after six years in California, where he advised on sports business acquisitions, automotive startups, and strategic growth ventures.

GT4 America

Nov

21st

2025

18:30

Awards and Recognitions, B2B Tag

Jewiss adds Allan Simonsen Award to 2025 drivers’ crown

+ Fellow British GT champions honoured at global SRO Awards in Venice Kiern Jewiss added British GT’s highest non-championship honour – the Allan Simonsen Award – to his 2025 drivers’ crown at SRO’s global gathering of champions in Venice today.

British GT Championship

Nov

14th

2025

09:30

CT_Monitor Company

GT3 cars still belong on streets

For Stéphane Ratel, CEO and founder of SRO Motorsports Group, GT3 cars are more than capable of producing competitive and exciting racing on street circuits. He points to Macau’s Circuito da Guia and the brand new Beijing Street Circuit as proof of that.

Macau Business

Nov

14th

2025

07:14

Emerging Tech, CT_Monitor Company

GT4 a popular choice for local drivers

The Greater Bay Area GT Cup (GT4) has become the biggest race for GT4-class cars in the Asian region. On top of that, it is the second race with the highest number of Macau drivers during the weekend of the 72nd Macau Grand Prix.

Macau Business

Oct

22nd

2025

18:30

CT_Monitor Company

Beijing street race marks new milestone in China's motorsport journey

When Stephane Ratel first organized a race in China more than 30 years ago, the cars were parked in a lot and the paddock was little more than a row of tents. Standing trackside at the new Beijing E-Town Street Circuit last weekend, the founder and CEO of SRO Motorsports Group reflected on how far motorsport - and China - has come since then.

China.org.cn

Oct

22nd

2025

03:45

CT_Monitor Company

Feature: Beijing street race marks new milestone in China's motorsport journey

by Michael Butterworth BEIJING, Oct. 22 (Xinhua) -- When Stephane Ratel first organized a race in China more than 30 years ago, the cars were parked in a lot and the paddock was little more than a row of tents.

Big News Network

Sep

1st

2025

07:27

New Offerings, CT_Monitor Company

SRO’s key to making SpeedSeries work

VALUE for money is at the heart of how SRO Motorsports Australia intends to distinguish its SpeedSeries from other previous recent attempts at running the national second-tier platform. Promotion and management of the SpeedSeries has bounced around in the post-COVID era from the Australian Racing Group to Motorsport Australia to SRO.

V8 Sleuth

Aug

26th

2025

18:30

CT_Monitor Company

Gill: SRO America Format Changes Seeing ‘Double Interest’

The change in race and weekend format for GT World Challenge America powered by AWS, as well as a refocused effort on GT America powered by AWS for 2026 is providing “double interest” from competitors according to SRO America President and CEO Greg Gill.

Sportscar365

Aug

11th

2025

18:30

CT_Monitor Company

SRO Continues 100% Carbon Neutrality

SRO Motorsports Group has continued to uphold its longstanding environmental commitment into this year by lending its support to a diverse set of projects around the globe. The company has maintained 100 per cent carbon neutrality in 2025, a status it first achieved in 2024, and continues to focus on reducing its impact and encouraging best practices from partners, competitors and stakeholders alike.

Dailysportscar News

Jul

22nd

2025

18:30

Events, CT_Monitor Company

GT World Challenge powered by AWS confirmed at Misano for 2026: Foundations laid for multi-year renewal

GT World Challenge powered by AWS will continue its longstanding relationship with Misano World Circuit. SRO Motorsports Group and Santa Monica SpA have confirmed that the event will be part of the 2026 calendar, while the groundwork has been laid for a multi-year renewal.

Gt World Challenge Europe

Examples of Stephane Ratel Organisation (SRO)'s suppliers include Amazon Web Services (AWS) and Stop & Go.

Example Suppliers

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Stephane Ratel Organisation (SRO) sells broadcasting rights of its 4 motorsports competitions to 34 companies globally, covering 13 countries. Stephane Ratel Organisation (SRO)'s rights holders include YouTube.