Studio Lululala, also known as SLL, is a privately owned company headquartered in South Korea. Founded in 1999, SLL specializes in content rights, operating as a vertically integrated mass media film studio and entertainment company headquartered in Mapo-gu, Seoul, Republic of Korea. Established initially as the television drama division of JoongAng Group's broadcasting network, JTBC, the entity underwent structural expansions, rebranding from JTBC Studios to Studio LuluLala, before consolidating as SLL in March 2022. Operating as the comprehensive content manufacturing and intellectual property (IP) acquisition arm of Contentree JoongAng, the enterprise controls an ecosystem of 15 independent production labels, including Drama House Studio, B.A. Entertainment, Film Monster, and Studio Slam, alongside global subsidiaries such as US-based studio wiip and SLL Japan. Under the executive leadership of Chief Executive Officer Yun Ki-yun, the company commands a multi-billion-won proprietary IP repository that has driven South Korea’s global streaming sector. Its entertainment catalog includes international television productions and cinematic works, including Netflix's All of Us Are Dead, Culinary Class Wars, Cashero, The Art of Sarah, Reborn Rich, The World of the Married, Itaewon Class, My Liberation Notes, Miss Night and Day, and the box office cinematic franchise The Roundup (including The Roundup: Punishment).
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