Super League

http://www.superleague.co.uk
https://www.linkedin.com/company/superleague/

Super League is a privately owned entity headquartered in the United Kingdom. Founded in 1996 and operating with approximately 30 employees, the company specializes in spectator sports and functions as a tier 1 media tech buyer. It serves as the top-level of the British rugby league system, comprising twelve teams, with eleven based in Northern England and one from southern France, reflecting the sport's geographic heartland within the UK.

2024 Revenue

Founded

1996

Headcount

Headquarters

United Kingdom

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

Super League clubs are convening on October 9, 2026, to potentially finalize a partnership with Australia's National Rugby League (NRL) and vote on the elevation of London Broncos to the top flight. Discussions regarding this agreement have progressed over several months, involving senior officials from the Rugby Football League and RL Commercial. Earlier, on October 8, Super League clubs were actively engaged in recruitment for the 2027 season, with several teams having flexibility in their salary cap and overseas quota spots, allowing up to 10 'Non-federation trained' players on their rosters. This follows reports from October 5, indicating that the BBC plans to discontinue its rugby league coverage from 2027, potentially ending the sport's free-to-air presence amidst ongoing uncertainty surrounding the Super League TV deal. Previously, on September 30, the prospects of London Broncos joining Super League in 2027 improved significantly, as the NRL reportedly intends to insist on their admission as a condition of its potential partnership, an agreement that could be concluded before the Rugby League World Cup.

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Super League offers 4 products in the media and telecoms services and sports industries. Super League's product portfolio comprises of contact sports, sports tickets, merchandise and sponsorship and media and TV services.

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Super League's revenues were less than $10M in 2024. Caretta Research has split Super League's revenue into 4 different product categories, the largest of which is rugby League. For full access to Super League's revenue breakdown subscribe to Caretta Portal.

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Oct

9th

2026

06:30

Partnerships and Alliances, B2B Tag, Partnerships

Super League to finalise NRL deal as clubs vote on London Broncos’ promotion – Total Rugby League

SUPER LEAGUE clubs are meeting on Friday to potentially finalise a partnership with the NRL. As well as that investment deal, Super League clubs will also be voting on whether to approve London Broncos’ elevation to the top flight.

Total Rugby League

Oct

8th

2026

22:30

Partnerships and Alliances, Football, Sports Rights Updates, B2B Tag, Partnerships

Super League set for crucial NRL meeting as London future clear

Super League clubs will once again hold a meeting on Friday about finalising the details of an agreement to form a partnership with the NRL. Meetings have taken place over a number of months, with a further summit planned for today (Friday) in which the clubs, senior officials from the Rugby Football League and RL Commercial will continue to discuss terms on a deal with the Australian governing body.

Love Rugby League

Oct

8th

2026

10:30

B2B Tag, Tenders and Contracts

How every Super League club are using their quota spots as three sides over allowed limit

Super League clubs’ recruitment is well underway ahead of 2027, but a number of top-flight sides still have room to manoeuvre, both in the salary cap and on their overseas quota spots. Sides in the top flight are allowed up to 10 ‘Non-federation trained’ players in their Super League rosters.

Serious About Rugby League

Oct

5th

2026

00:30

B2B Tag, Tenders and Contracts

BBC set to axe rugby league coverage as uncertainty remains over Super League TV deal

Rugby League on the BBC could cease to exist in 2027 and beyond, with the free-to-air broadcaster set to part ways with the sport. A report from the Daily Mail has revealed that the BBC are set to “discard anything that does not generate huge numbers of clicks,” with the 13-man code set to be one of the axes.

Serious About Rugby League

Sep

30th

2026

05:13

B2B Tag

London Broncos near Super League return as NRL make demand

The chances of London Broncos becoming a Super League club in 2027 look increasingly likely – with the NRL set to INSIST they are admitted to the competition. The future of the Broncos has been one of the most intriguing subplots when it comes to the NRL’s possible partnership with Super League – which could potentially be signed off and agreed before the Rugby League World Cup gets underway.

Love Rugby League

Sep

22nd

2026

00:30

Corporate Restructuring, B2B Tag, Business Restructuring, Regulations and Policies

Super League left seeking new sponsor as ‘government policy’ sees Betfred fail to renew

Betfred have confirmed that they will not renew their sponsorship of Super League, the Challenge Cup and England Rugby League, with the bookmaker’s owner pointing to ‘government policy’ as a key reason why they’ve decided not to take up a new deal.

Serious About Rugby League

Sep

21st

2026

23:00

B2B Tag

London Broncos future in spotlight as Super League owners meet

Rugby League Commercial and Super League are pushing back on insistence from the NRL that London Broncos should be inserted into the English top flight in 2027 – ahead of another significant day of meetings today (Tuesday).

Love Rugby League

Sep

14th

2026

10:29

New Offerings, Partnerships and Alliances, B2B Tag, Partnerships, New Offerings

Super League and Select Cards announce landmark trading card partnership

Super League has today announced a landmark partnership with Select Cards, one of the world's most respected and longest-established sports trading card companies, bringing an exciting and highly collectible new range of officially licensed trading cards to fans and collectors in 2027.

Betfred Super League

Sep

14th

2026

06:30

Management Changes, Business Expansion, B2B Tag, Management Changes, Geographic Expansion

Super League clubs edge closer to NRL deal – Total Rugby League

NRL CHAIRMAN Peter V’landys had an online meeting on Friday with Super League club owners as the RFL pursues the possibility of the two governing bodies in their respective hemispheres coming together to forge a partnership that would benefit the game in Europe and further afield internationally.

Total Rugby League

Sep

9th

2026

03:29

Capital Investment, Partnerships and Alliances, B2B Tag, Partnerships, Investments

Super League to ACCEPT NRL deal as major breakthrough arrives

Super League is reportedly set to accept a deal from the NRL to invest in the competition, with a call booked in for Thursday to discuss the finalisation of a package between the two bodies. Talks have been ongoing for a number of months but they will finally reach a crescendo this week according to reports in Australia.

Love Rugby League

Sep

2nd

2026

21:00

Capital Investment, Partnerships and Alliances, B2B Tag, Partnerships, Investments

Walters Backs NRL and Super League Partnership

Arabic version: والترز يؤيد شراكة بين دوري NRL والسوبر ليغ According to BBC News, incoming St Helens head coach Kevin Walters believes a partnership between Super League and Australia’s National Rugby League could benefit both competitions.

OZ Arab Media

Aug

29th

2026

13:30

Capital Investment, B2B Tag, Investments

NRL Super League takeover could lead to Australian clubs buying English teams

August 30, 2026 — 5:00am You have reached your maximum number of saved items. Remove items from your saved list to add more. Australian clubs will consider purchasing or partnering with Super League franchises if the NRL takes over the running of the game in England.

Brisbane Times

Examples of Super League's suppliers include StreamAMG and Broadcast Virtual.

Example Suppliers

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Super League sells broadcasting rights of its rugby League competitions to 15 companies globally, covering 4 countries. Super League's rights holders include BBC.