Super League

http://www.superleague.co.uk
https://www.linkedin.com/company/superleague/

Super League, a privately owned entity headquartered in the UK, was founded in 1996 and employs approximately 30 individuals. The company reported $8.4M in revenue as of 2023. This organization functions as a tier 2 media tech buyer. It specializes in spectator sports, operating as the top-level of the British rugby league system. The league currently comprises twelve teams, with eleven based in Northern England and one in southern France, reflecting the sport's geographic heartland within the UK.

Revenue

Founded

1996

Headcount

Headquarters

United Kingdom

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

Super League coach Paul Rowley recently called on the RFL to help clubs combat the NRL's influence in retaining players, following news on June 9, 2026, that St Helens captain Matty Lees would sign with the PNG Chiefs for 2028, potentially becoming the first of several Super League players to join the incoming NRL side. Previously, on June 2, Toulouse Olympique and Catalans Dragons confirmed Stade Pierre Fabre Castres as the venue for a special French edition of Magic Weekend on July 4, marking the first time in Magic's 19-year history that all games would not be played at the same venue. Earlier, on May 27, Rhodri Jones stated that Super League could achieve parity with the NRL within ten years if a future partnership succeeds, though he noted talks would likely pause while Super League secures its next broadcast deal. This followed the announcement on May 25 that NRL chief executive Andrew Abdo would resign on July 15, 2026, midway through negotiations for a potential deal with Super League. Concurrently, on May 24, criticism emerged regarding the expanded 14-team Super League, particularly the decision to elevate Bradford Bulls, Toulouse Olympique, and York Knights into the top flight.

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Super League offers 4 products in the media and telecoms services and sports industries. Super League's product portfolio comprises of sports tickets, merchandise and sponsorship, contact sports and media and TV services.

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Super League's revenues were less than $10M in 2024. Caretta Research has split Super League's revenue into 4 different product categories, the largest of which is rugby League. For full access to Super League's revenue breakdown subscribe to Caretta Portal.

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Jul

11th

2026

01:00

B2B Tag

Rudolf targets Super League switch

BY JOHN DAVIDSON NRL chief executive Andrew Abdo is meeting with Super League and RFL officials today in Hull as talks of NRL investment in the UK competition hot up. Abdo is in the UK for three days to try and thrash out a deal with Super League.

Tenax Invest

Jul

8th

2026

09:31

B2B Tag

Hull KR calls for Super League bye rounds to help player welfare

Hull KR boss Willie Peters has made his feelings clear on the ongoing player welfare debate, insisting Super League should find a way to incorporate bye rounds into the calendar. Discussions around Super League’s fixture schedule and their make-up are nothing new.

Love Rugby League

Jul

5th

2026

12:25

Partnerships and Alliances, B2B Tag

Update provided on Super League and NRL partnership as Rhodri Jones issues latest including timeline for decision

Rhodri Jones, Managing Director of RL Commercial, has provided an update on the partnership between the NRL and Super League. After a collaboration between the two was the talk of the early rounds, things seemed to settle down around April, and with Andrew Abdo quitting as NRL CEO in May, it was uncertain as to where the talks were at.

Serious About Rugby League

Jun

9th

2026

00:30

B2B Tag

Super League coach calls on RFL involvement to combat player exodus to machine

Paul Rowley has become the latest Super League head coach to call on the RFL to help clubs combat the ‘machine that is the NRL’ when it comes to retaining players. St Helens are the latest club to lose a key homegrown talent to the NRL with it being announced recently that captain Matty Lees will sign with the PNG Chiefs for 2028, likely becoming the first of several Super League players that the incoming NRL side sign.

Serious About Rugby League

Jun

2nd

2026

01:00

Events, B2B Tag

French Magic Weekend venue confirmed for Toulouse and Catalans – Total Rugby League

TOULOUSE OLYMPIQUE and Catalans Dragons will take each other on at Stade Pierre Fabre, Castres on Saturday, July 4 for a special French edition of Magic Weekend. It’s the first time in Magic’s 19-year history that not every game will be played at the same venue.

Total Rugby League

May

27th

2026

06:16

B2B Tag

Rhodri Jones' insight into bold Super League

Super League will be at the same level as NRL in ten years if a future partnership between the two competitions is a success. That’s the message from Rhodri Jones, who admitted talks are now likely to step back while Super League sorts its next broadcast deal out, before any arrangement with the NRL is set in stone.

Love Rugby League

May

25th

2026

02:39

Management Changes, B2B Tag

NRL chief executive announces resignation midway through Super League negotiations

The clock on a deal between the NRL and Super League may well have been set as chief executive Andrew Abdo has announced that he is resigning and will leave the role on July 15th 2026.

Serious About Rugby League

May

24th

2026

01:00

B2B Tag

Page XIII: Loan rules make Super League look amateur – Total Rugby League

ARE WE starting to see the wheels coming off the expanded 14-team Super League? The decision to elevate Bradford Bulls, Toulouse Olympique and York Knights into the top flight and increase the number of clubs in Super League was met by criticism from some quarters.

Total Rugby League

May

20th

2026

01:00

B2B Tag

NRL ‘not on the brink’ of Super League deal – Total Rugby League

THE NRL is ‘not on the brink’ of a Super League deal, its chief executive Andrew Abdo has said. RL Commercial’s managing director Rhodri Jones and RFL chairman Nigel Wood were in Australia last weekend for the NRL’s Magic Round.

Total Rugby League

May

19th

2026

01:00

Events, B2B Tag

2026 Las Vegas crowd number shows massive drop from original figure – Total Rugby League

LAS VEGAS 2026 was said to have attracted 45,719 fans to the NRL and Super League extravaganza earlier this year. However, new figures released by the Las Vegas Stadium Authority – the holding company of the Allegiant Stadium – demonstrate a remarkable drop in their attendance number.

Total Rugby League

May

19th

2026

01:00

Capital Investment, Partnerships and Alliances, B2B Tag

NRL and Super League in ‘next phase’ of talks after positive discussions – Total Rugby League

NRL and Super League have entered into the ‘next phase’ of talks after positive discussions between the RFL, RL Commercial and the NRL took place at the NRL’s Magic Weekend. As widely reported in the media, representatives from both the RFL and RL Commercial travelled to Australia to meet with NRL executives to discuss next steps of prospective investment following positive discussions in the UK in April.

Total Rugby League

May

18th

2026

13:30

Events, Hiring, B2B Tag

Wakefield Trinity lock in Las Vegas trip as future plans emerge

Wakefield Trinity will head to Las Vegas in 2028, Love Rugby League understands. The Super League club are believed to have already locked in their participation in two years time and are preparing for the trip to Sin City with a long-term approach.

Love Rugby League

Examples of Super League's suppliers include StreamAMG and Broadcast Virtual.

Example Suppliers

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Super League sells broadcasting rights of its rugby League competitions to 15 companies globally, covering 4 countries. Super League's rights holders include BBC.