Super League is a privately owned entity headquartered in the United Kingdom. Founded in 1996 and operating with approximately 30 employees, the company specializes in spectator sports and functions as a tier 1 media tech buyer. It serves as the top-level of the British rugby league system, comprising twelve teams, with eleven based in Northern England and one from southern France, reflecting the sport's geographic heartland within the UK.

2024 Revenue

Founded

1996

Headcount

22

Headquarters

United Kingdom

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

Metaplanet plans to acquire 95.7% of Super League for a consideration of 2100 BTC and $2.5 million in cash, according to reports published on August 18, 2026. This development follows a period of discussions regarding a potential $60 million investment over five years from Australia's National Rugby League (NRL), which would have seen the NRL own 50% of the league. On August 9, 2026, the proposed NRL investment faced difficulties due to financial viability concerns, as stated by ARLC chairman Peter V’landys, despite support from Super League clubs like Wigan and Warrington. Earlier that day, reports from Australia indicated that talks between the two competitions, ongoing for approximately a year with meetings in the UK, Australia, and Las Vegas, were nearing a "dead end," suggesting the NRL might withdraw its investment. On August 7, 2026, former Super League General Manager Blake Solly, now South Sydney Rabbitohs CEO, had expressed belief in the competition's value, should an NRL deal materialize.

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Super League offers 4 products in the media and telecoms services and sports industries. Super League's product portfolio comprises of sports tickets, merchandise and sponsorship, media and TV services and contact sports.
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Super League's revenues were less than $10M in 2024. Caretta Research has split Super League's revenue into 4 different product categories, the largest of which is rugby League. For full access to Super League's revenue breakdown subscribe to Caretta Portal.
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Examples of Super League's suppliers include Broadcast Virtual and StreamAMG.

Example Suppliers

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Super League sells broadcasting rights of its rugby League competitions to 15 companies globally, covering 4 countries. Super League's rights holders include BBC.

Example Sports Rights Customers

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