Super League

http://www.superleague.co.uk
https://www.linkedin.com/company/superleague/

Super League, a privately owned entity headquartered in the UK, was founded in 1996 and employs approximately 30 individuals. The company reported $8.4M in revenue as of 2023. This organization functions as a tier 2 media tech buyer. It specializes in spectator sports, operating as the top-level of the British rugby league system. The league currently comprises twelve teams, with eleven based in Northern England and one in southern France, reflecting the sport's geographic heartland within the UK.

Revenue

Founded

1996

Headcount

Headquarters

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

Super League's 2026 season, while enjoying rising crowds, healthy TV numbers, and a thriving title race, faces an unresolved issue concerning its loan system and the number 14, which requires major debate, as reported on May 1. Previously, on April 22, sticking points remained in negotiations between the NRL and Super League regarding a potential investment from the Australian NRL into the English competition, aiming to forge together the world's two major domestic rugby league competitions. This followed an announcement on April 20 that Ritter Sport UK launched a major broadcast sponsorship of the Betfred Super League, committing to sponsor 20 matches with pitchside advertising broadcast on Sky Sports and the BBC, targeting an audience of over 5 million viewers. On the same day, reports indicated that NRL clubs considered taking over Super League sides to secure pathways, loan deals, and salary cap relief, with the Sydney Roosters reportedly exploring an option with the Salford Red Devils last year. Earlier, on April 16, NRL chief executive Andrew Abdo clarified that the southern hemisphere sought a "partnership" rather than a "takeover" with Super League, following a meeting that included RL Commercial managing director Rhodri Jones and RFL chairman Nigel Wood.

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Super League offers 4 products in the sports and media and telecoms services industries. Super League's product portfolio comprises of sports tickets, merchandise and sponsorship, media and TV services and contact sports.

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Super League's revenues were less than $10M in 2023. Caretta Research has split Super League's revenue into 4 different product categories, the largest of which is rugby League. For full access to Super League's revenue breakdown subscribe to Caretta Portal.

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May

27th

2026

06:16

B2B Tag

Rhodri Jones' insight into bold Super League

Super League will be at the same level as NRL in ten years if a future partnership between the two competitions is a success. That’s the message from Rhodri Jones, who admitted talks are now likely to step back while Super League sorts its next broadcast deal out, before any arrangement with the NRL is set in stone.

Love Rugby League

May

25th

2026

02:39

Management Changes, B2B Tag

NRL chief executive announces resignation midway through Super League negotiations

The clock on a deal between the NRL and Super League may well have been set as chief executive Andrew Abdo has announced that he is resigning and will leave the role on July 15th 2026.

Serious About Rugby League

May

24th

2026

01:00

B2B Tag

Page XIII: Loan rules make Super League look amateur – Total Rugby League

ARE WE starting to see the wheels coming off the expanded 14-team Super League? The decision to elevate Bradford Bulls, Toulouse Olympique and York Knights into the top flight and increase the number of clubs in Super League was met by criticism from some quarters.

Total Rugby League

May

20th

2026

01:00

B2B Tag

NRL ‘not on the brink’ of Super League deal – Total Rugby League

THE NRL is ‘not on the brink’ of a Super League deal, its chief executive Andrew Abdo has said. RL Commercial’s managing director Rhodri Jones and RFL chairman Nigel Wood were in Australia last weekend for the NRL’s Magic Round.

Total Rugby League

May

19th

2026

01:00

Events, B2B Tag

2026 Las Vegas crowd number shows massive drop from original figure – Total Rugby League

LAS VEGAS 2026 was said to have attracted 45,719 fans to the NRL and Super League extravaganza earlier this year. However, new figures released by the Las Vegas Stadium Authority – the holding company of the Allegiant Stadium – demonstrate a remarkable drop in their attendance number.

Total Rugby League

May

19th

2026

01:00

Capital Investment, Partnerships and Alliances, B2B Tag

NRL and Super League in ‘next phase’ of talks after positive discussions – Total Rugby League

NRL and Super League have entered into the ‘next phase’ of talks after positive discussions between the RFL, RL Commercial and the NRL took place at the NRL’s Magic Weekend. As widely reported in the media, representatives from both the RFL and RL Commercial travelled to Australia to meet with NRL executives to discuss next steps of prospective investment following positive discussions in the UK in April.

Total Rugby League

May

18th

2026

13:30

Events, Hiring, B2B Tag

Wakefield Trinity lock in Las Vegas trip as future plans emerge

Wakefield Trinity will head to Las Vegas in 2028, Love Rugby League understands. The Super League club are believed to have already locked in their participation in two years time and are preparing for the trip to Sin City with a long-term approach.

Love Rugby League

May

10th

2026

06:36

Partnerships and Alliances, Football, B2B Tag

NRL set for Magic Round talks over Super League deal

The NRL will ramp up talks to formalise a partnership with the Super League as representatives of the British game get set to meet with their Australian counterparts at Magic Round. After NRL chief executive Andrew Abdo travelled to England last month to meet with club bosses, Rugby Football League (RFL) interim chief executive Rhodri Jones and chair Nigel Wood are scheduled to jet into Brisbane this week.

Moree Champion

May

6th

2026

05:30

B2B Tag

MELLOR PENS NEW DEAL

“I’m really happy to be staying, it’s been really good since I arrived especially coming back into Super League. It’s something that I think is good for Super League, Bradford being back in it as well.

Bradfordbulls

May

4th

2026

18:30

B2B Tag

Super League completes Misfits Ads Division acquisition

Super League completes Misfits Ads Division acquisition Super League completes Misfits Ads Division acquisition

Investing UK

May

1st

2026

05:01

B2B Tag

Super League's crazy loan system masks big issue with 14

Super League has, on the whole, been an enjoyable watch and a rousing success in 2026. Crowds are rising, TV numbers are reportedly healthy and we have a thriving title race developing. But we do have an issue that won’t go away – and which does need some major debate.

Love Rugby League

Apr

22nd

2026

08:30

Capital Investment, B2B Tag

Exclusive: Sticking points remain in NRL discussions with Super League

Sticking points remain between the NRL and Super League as negotiations surrounding a potential investment into English rugby league continue, City AM understands. The world’s two major domestic rugby league competitions could be forged together through investment from the Australian NRL into the English Super League.

City AM

Examples of Super League's suppliers include StreamAMG and Broadcast Virtual.

Example Suppliers

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Super League sells broadcasting rights of its rugby League competitions to 15 companies globally, covering 4 countries. Super League's rights holders include BBC.