TAM Ireland

TAM Ireland, a privately owned company based in Ireland, is the Joint Industry Committee responsible for television audience measurement in the Republic of Ireland. Employing approximately 10 people, the non-profit organization generated less than $1 million in revenue in 2023. It represents major Irish broadcasters (RTÉ, Virgin Media Television, and TG4) and media buying agencies, providing audience data via a Nielsen-managed panel system. This data informs advertising campaign measurement, programming decisions, and understanding of Irish television viewing habits.