TAM Ireland

TAM Ireland, also known as Television Audience Measurement Ireland, is a privately owned entity headquartered in Ireland. With approximately 10 employees, the organization reported $428571.0 in revenue as of 2023, operating as a tier 3 media tech buyer. Functioning as the official Joint Industry Committee (JIC), it oversees and manages the television audience measurement system for the Republic of Ireland. This not-for-profit organization represents major commercial broadcasters in Ireland, including RTÉ, Virgin Media Television, and TG4, alongside key Irish media buying agencies. Its primary function is to provide precise viewership data for the Irish television and advertising industries. This is achieved through a panel-based system managed by Nielsen, which measures television consumption across a representative sample of Irish households. The data produced is utilized to understand viewing habits, measure the reach of advertising campaigns, and inform programming decisions.