Privately owned Temu, headquartered in the US, was founded in 2022 and employs approximately 6290 individuals. The company, which specializes in search, social, and retail media, reported $60.1B in revenue as of 2025. Functioning as an e-commerce company, Temu connects consumers with merchandise partners, manufacturers, and brands, committed to bringing affordable products onto its platform.
On October 9, 2026, the German E-Commerce Association (BEVH) reported that major Asian platforms, including Temu, are losing significant market share in the German e-commerce sector. This trend follows the abolition of the EUR 150 duty-free threshold for parcels sent to the European Union, impacting figures for the third quarter. Previously, on October 7, Temu's Irish operation reportedly set aside a €100 million provision for potential legal issues, as the company's revenue surged to $3.5 billion. This follows Temu's collaboration with Italy’s Central Inspectorate for Fraud Repression and Quality Protection of Agri-Food Products (ICQRF) to boost Geographical Indications Online, formalized through a Memorandum of Understanding (MoU) signed on October 5. The agreement, which coincides with ICQRF’s 40th anniversary, emphasizes strengthening the protection of Geographical Indications (GIs) on Temu’s marketplace with a focus on prevention.
Temu offers 2 products in the media and telecoms services industry. Temu's product portfolio comprises of search, social, and retail media.
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Temu's revenues were over $1B in 2025. Caretta Research has split Temu's revenue into 2 different product categories, the largest of which is retail Media Network (RMN). For full access to Temu's revenue breakdown subscribe to Caretta Portal.
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