The Blues

http://www.theblues.co.nz
https://www.linkedin.com/company/the-blues/

The Blues, also known as Auckland Blues, is a privately owned company headquartered in New Zealand. Founded in 1996, it operates with approximately 90 employees and reported $4.8M in revenue as of 2023. The company functions as a tier 3 media tech buyer and specializes in sports tickets, merchandise, and sponsorship. It operates as a New Zealand professional rugby union team based in Auckland, competing in the Super Rugby competition. Established by the NZRU in 1996 alongside New Zealand's four other Super Rugby teams, The Blues won the competition in 1996, 1997, 2003, and 2024.

Revenue

Founded

1996

Headcount

Headquarters

New Zealand

Primary Segment

Spectator Sports

Ownership

Privately Owned

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The Blues offers 3 products in the sports industry. The Blues's product portfolio comprises of sports tickets, merchandise and sponsorship.

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The Blues's revenues were less than $10M in 2024. Caretta Research has split The Blues's revenue into 3 different product categories, the largest of which is sponsorship and merchandise. For full access to The Blues's revenue breakdown subscribe to Caretta Portal.

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