The Blues, a privately owned entity headquartered in New Zealand, also known as the Auckland Blues, was established in 1996 by the NZRU as one of New Zealand's five Super Rugby teams, operating with approximately 90 employees. The company specializes in spectator sports, functioning as a professional rugby union team based in Auckland that competes in the Super Rugby competition. The team has won the Super Rugby competition in 1996, 1997, 2003, and 2024.

2024 Revenue

Founded

1996

Headcount

84

Headquarters

New Zealand

Primary Segment

Spectator Sports

Ownership

Privately Owned

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The Blues offers 3 products in the sports industry. The Blues's product portfolio comprises of sports tickets, merchandise and sponsorship.
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The Blues's revenues were less than $10M in 2024. Caretta Research has split The Blues's revenue into 3 different product categories, the largest of which is sponsorship and merchandise. For full access to The Blues's revenue breakdown subscribe to Caretta Portal.
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