The Pokémon Company International, a privately owned entity headquartered in the US, established in 1996, operates with approximately 1350 employees and functions as a tier 1 media tech buyer. The company focuses on media and TV services, managing the Pokémon property outside of Asia as a subsidiary of The Pokémon Company in Japan. Its responsibilities include brand management, licensing, marketing, overseeing the Pokémon Trading Card Game, the animated TV series, home entertainment distribution, and managing the official Pokémon website.
Articuno recently joined Pokémon UNITE on April 2, 2026, introducing its icy talents as a Ranged Defender capable of freezing opposing Pokémon with Blizzard and Ice Beam. Also on April 2, the competitive Pokémon Trading Card Game prepared for a significant Standard Rotation, described by contributing writer Tord Reklev as one of the most impactful in a long time. This follows the April 1 opening of interest registration for PokémonXP and the 2026 Pokémon World Championships, slated for August 28, 2026, in San Francisco, California, with the multi-day interest list closing on April 23. Earlier, on March 31, 2026, new Pokémon TCG product releases for April showed a slowdown, featuring only two products designed to expand collections from the Mega Evolution—Ascended Heroes expansion, following the March 27 launch of the Mega Evolution—Perfect Order expansion. Coinciding with this, Mimikyu debuted in Pokémon GO's "A Shockingly Good Time" event, which ran from March 31 to April 6, 2026, introducing the Disguise Pokémon with a unique battle strategy allowing it to protect itself from one Charged Attack per battle.
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The Pokemon Company International offers products in the media and telecoms services industry. The Pokemon Company International's product portfolio comprises of media and TV services.
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