TMB (Trusted Media Brands)

TMB (Trusted Media Brands)

https://www.trustedmediabrands.com
https://www.linkedin.com/company/trusted-media-brands-inc-/

TMB, also known as Trusted Media Brands, a privately owned company headquartered in the UK, was founded in 1922 and employs approximately 470 individuals. The company functions as a tier 1 media tech buyer, specializing in media and TV services. Its portfolio includes FailArmy, Family Handyman, People Are Awesome, Reader’s Digest, Taste of Home, The Healthy, and The Pet Collective. This content is powered by fan-inspired and created contributions and is published across streaming TV, social media, web, and print platforms.

Revenue

Founded

1922

Headcount

468

Headquarters

UK

Primary Segment

Media and TV services

Ownership

Privately Owned

News Summary:

Trusted Media Brands (TMB) now leverages AI to enhance its cross-platform audience selling, aiming to offer advertisers a unified view of reach and performance across its varied inventory, which includes print, web, social, streaming, and newsletters. This move on April 21, 2026, builds on TMB's long-standing model of prioritizing peers and community, a strategy its Vice President of Ad Sales Marketing, Michael Boccacino, highlighted on April 3, 2026, as validated by a general shift in trust towards these groups among consumers. Previously, on November 13, 2025, TMB scaled its tailored client pitches with Jasper to more effectively compete for Requests for Proposals (RFPs) against both traditional publishers and digital platforms such as Facebook, Roku, and Netflix, where advertisers seek broad audience reach and distinct viewpoints. This followed the company's appointment of Stephen Colvin as Chief Executive Officer on May 14, 2025, a role he assumed following the retirement of long-time CEO Bonnie Kintzer.

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TMB (Trusted Media Brands) offers 11 products in the media and telecoms services industry. TMB (Trusted Media Brands)'s product portfolio comprises of media and TV services.

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May

18th

2026

08:31

Passion, Purpose, and Profit: How Specialty Streamers Win Loyal Audiences at Scale

Many specialty streamers operate in categories with clear audience demand, but limited awareness and fragmented discovery make growth challenging. This session will examine how operators are tackling visibility, when and how third-party distribution/syndication fits into the mix, and how services convert interest into long-term, direct relationships with viewers.

May

4th

2026

10:14

Partnerships and Alliances, B2B Tag

Trusted Media Brands Partners With Trinity Audio to Expand Audio Across Digital Titles

Ron Jaworski Trinity Audio email us here Visit us on social media: LinkedIn

Technology Today

Apr

21st

2026

19:30

Artificial Intelligence, B2B Tag

Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences

For all the advancements in programmatic ad tech, buyers’ expectations haven’t changed much: They still want a single, coherent view of reach and performance. But for publishers, the operational reality is messy, with inventory spanning print, web, social, streaming and newsletters, each with their own currency and blind spots.

Apr

3rd

2026

02:53

While Brands Chased Celebrities, Trusted Media Brands Bet on the People Next Door

Trust is shifting toward peers and community, recent Edelman research shows. Brands are reallocating spend accordingly. For Trusted Media Brands (TMB), that shift validates a model the company has been running for decades. “Customers are done watching,” says Michael Boccacino, TMB’s Vice President of Ad Sales Marketing.

Nov

30th

2025

18:30

Publishers Turn to On-Site Vertical Video to Build Stickier Audience Relationships

Publishers Turn to On-Site Vertical Video to Build Stickier Audience Relationships For publishers, short-form vertical video has often proven something of a headache over the past few years. Audience enthusiasm for the format has exploded, primarily through TikTok, YouTube Shorts, and Reels, and some mainstream publishers have found traction on these platforms.

Nov

13th

2025

21:14

Artificial Intelligence, CT_Monitor Company

Trusted Media Brands Scales Tailored Client Pitches with Jasper

The Challenge: Competing for RFPs in a platform-driven market Trusted Media Brands competes not only with traditional publishers but also with digital platforms such as Facebook, Roku, and Netflix. In this landscape, prospective advertisers expect proposals that demonstrate both broad audience reach and a distinct point of view.

May

14th

2025

21:28

Management Changes,

Trusted Media Brands Appoints Media Executive Stephen Colvin as CEO

Colvin to replace long-time CEO Bonnie Kintzer following retirement NEW YORK , May 14, 2025 /PRNewswire/ -- Trusted Media Brands, the community-driven entertainment company home to brands like Taste of Home, The Pet Collective, Family Handyman, FailArmy, The Healthy and Reader's Digest, todayannounced that Stephen Colvin has been appointed as Chief Executive Officer.

WFMZ-TV 69 News

May

14th

2025

13:40

Management Changes,

Trusted Media Brands appoints media executive Stephen Colvin as CEO

Posted Wednesday, May 14, 2025 9:40 am Trusted Media Brands, the community-driven entertainment company home to brands like Taste of Home, The Pet Collective, Family Handyman, FailArmy, The Healthy and Reader’s Digest, today announced that Stephen Colvin has been appointed as chief executive officer.

Editor & Publisher

May

14th

2025

11:31

Management Changes,

TMB Names Stephen Colvin Its New Chief Executive

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters . The digital media company Trusted Media Brands has named media veteran Stephen Colvin as its next chief executive officer, succeeding Bonnie Kintzer, who announced her retirement after 11 years leading the company.

Examples of TMB (Trusted Media Brands)'s suppliers include Nexxen, The Trade Desk and Magnite.

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