Toei Animation, a publicly owned company headquartered in Japan, was founded in 1948, employs approximately 850 individuals, and reported $626.5M in revenue as of 2025, functioning as a tier 1 media tech buyer. The company specializes in content rights, operating as a vertically integrated mass media film studio, animation studio, and intellectual property incubator. Originally founded as Japan Animated Films by Kenzō Masaoka and Sanae Yamamoto, the enterprise was acquired by Toei Company, Ltd. in 1956 and subsequently rebranded from Toei Doga Co., Ltd. to its current trade name in 1998. The corporation operates an international network through wholly owned subsidiaries, including Toei Animation Europe S.A.S. in Paris, Toei Animation Enterprise Limited in Hong Kong, and regional structures in Shanghai and Los Angeles, in addition to its primary physical production hub, the Oizumi Studio in Nerima, Tokyo, and offshore animation engine, Toei Animation Phils., Inc. Under the executive leadership of President Katsuhiro Takagi and Chairman Kozo Morishita, the studio controls a proprietary intellectual property repository that has shaped the landscape of Japanese animation (anime), notably in the magical girl and super robot genres. Its entertainment catalogue and multi-market franchise library include the Dragon Ball franchise (spanning Dragon Ball Z, Dragon Ball Super, and Dragon Ball Daima), One Piece, the Pretty Cure (Precure) franchise, Sailor Moon, Saint Seiya (Knights of the Zodiac), Digimon, Slam Dunk, GeGeGe no Kitarō, Mazinger Z, and Sally the Witch, alongside joint-ventures such as its co-production of Miraculous: Tales of Ladybug & Cat Noir.

2025 Revenue

Founded

1948

Headcount

850

Headquarters

Japan

Primary Segment

Entertainment content rights

Ownership

Publicly Owned

News Summary:

Toei Animation marked its 70th anniversary on July 31, launching a special commemorative website that features a video reviewing the studio's history and works. The company was established on July 31, 1956, as Toei Doga Co. Ltd., and adopted its current trade name in 1998. This celebration closely followed the debut of its new in-house production brand, ETERNA Animation, with the short film "Foxing: Kitsuné-tsuki" on July 30. Previously, on July 20, Toei Animation director Takeru Shinozuka and producer Yoshihide Moriyama discussed "Foxing: Kitsuné-tsuki" and the future of the ETERNA Animation brand after its world premiere at the Fantasia International Film Festival. Toei Animation initially launched ETERNA Animation on July 13, describing it as a "strategic hub for original IP development dedicated to discovering, nurturing, and bringing new creative voices to audiences worldwide." The brand, established in 2025, aligns with the company's 70th anniversary and is guided by five principles: originality, exclusivity, artistry, decency, and quality.

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Toei Animation offers products in the media and telecoms services industry. Toei Animation's product portfolio comprises of entertainment content rights.
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Toei Animation's revenues were $626.5M in 2025. All the revenue comes from entertainment rights and distribution.
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Toei Animation has partners like Prime Video & Amazon Studios. Examples of Toei Animation's suppliers include Ezenhall Communications, RRP Media and Venera Technologies.

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