Tracab, a privately owned Swedish company founded in 2005, provides real-time digital data for spectator sports. Employing approximately 90 people, the company uses image processing technology to collect and convert sports data into content products. As of 2023, Tracab, a subsidiary of Chyron, reported revenues of approximately $10 million.
On February 3, 2025, Electronic Arts announced an agreement to acquire Tracab Technologies, a sports optical tracking and analysis solutions firm. The acquisition will aid EA Sports in improving lifelike animation and game simulations using AI, machine learning, and real-time data. The terms of the acquisition were not disclosed. This acquisition follows EA Sports' ongoing investment in tools, technology, and capabilities to enhance the authenticity and immersion of its games.
Tracab's customers primarily consist of broadcast television and radio and spectator Sports companies. Examples of Tracab's customers include Chelsea Football Club, Univision and FIFA.
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