Tracab is a privately owned company headquartered in Sweden. Founded in 2005, the company operates in the sports tech sector with approximately 90 employees and reported $7.0M in revenue as of 2024. Tracab operates as a subsidiary of EA Sports. The company specializes in providing real-time digital sports data, which it converts into content products for sports fans using image processing technology.
On February 3, 2025, Electronic Arts announced an agreement to acquire Tracab Technologies, a sports optical tracking and analysis solutions firm. The acquisition will aid EA Sports in improving lifelike animation and game simulations using AI, machine learning, and real-time data. The terms of the acquisition were not disclosed. This acquisition follows EA Sports' ongoing investment in tools, technology, and capabilities to enhance the authenticity and immersion of its games.
Tracab's customers primarily consist of content rights and spectator Sports companies. Examples of Tracab's customers include Univision, FIFA and Chelsea Football Club.
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