Tracab, founded in 2005 and headquartered in Sweden, is a privately owned company specializing in video data and analytics. With a team of approximately 90 employees, the company has generated around $10 million in revenue as of 2022. Tracab's primary product involves utilizing image processing technology to provide real-time digital sports data, which is then transformed into engaging content products for sports enthusiasts. In 2022, Tracab became a subsidiary of Chyron.
Tracab's customers primarily consist of soccer and broadcast television and radio companies. Examples of Tracab's customers include Chelsea Football Club, Univision and FIFA.