Trint, a privately owned UK-based company founded in 2014, provides a platform for video data and analytics. Employing approximately 120 people, the company's primary product uses artificial intelligence to automatically transcribe audio and video recordings. Trint's services are geared towards news organizations and related industries, facilitating the identification of key information within media content. In 2023, the company's revenue was less than $25 million.
A 2025 Predictions study indicated that newsrooms prioritize efficiency and competitiveness, focusing on speed and accuracy. The need for synchronized transcripts for live content is highlighted, as current workflows cause delays and inefficiencies for media teams. The fast-paced nature of sports journalism necessitates timely, high-quality content to engage and grow audiences. Challenges in accurately capturing conversations quickly are discussed, with traditional transcription methods cited as a source of delays. AI transcription's impact on workflow transformation over the past decade is noted, enabling professionals to focus on high-value tasks. Trint will exhibit at the NAB Show in Las Vegas from April 15-19, 2024, showcasing Trint Live, a new AI transcription tool for newsrooms.
Trint's customers primarily consist of production and post production and newspaper Publishing companies. Examples of Trint's customers include The Washington Post and Associated Press.
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