Trint is a privately owned company headquartered in the United Kingdom. Founded in 2014, it employs approximately 120 individuals. The company specializes in media managed services, offering a platform that uses AI to automatically transcribe audio and video, with a focus on news content, making it easy to identify relevant content.
Trint shared takeaways from its experts' attendance at SportsPro AI + Tech on October 6, 2026, where the company gained insight into AI's trajectory within the sports industry from the event held September 29-30 at the London Stadium, which saw over 200 organizations and speakers from major sporting brands. Previously, on September 28, the company reflected on its participation at IBC 2026, noting the industry's shift from questioning AI's capabilities in newsrooms to focusing on solutions like the Story Object Model. On the same day, Trint, which sponsored the 2026 WAN IFRA Paris AI Forum at the Les Echos–Le Parisien Group auditorium, reported gaining a new perspective on news publishers' current positions regarding AI; this marked an individual's second attendance, following the 2024 Copenhagen edition. Earlier, on September 22, Trint announced its presence at the SportsPro AI + Tech event in London, scheduled for September 29-30, where it would occupy stand C.
Trint's customers primarily consist of entertainment content rights and broadcast television and radio companies. Examples of Trint's customers include Associated Press, ABC News Group and BBC. Trint has partners like Mimir Media Tech.
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