Trint, a privately owned UK-based company founded in 2014, provides a platform for video data and analytics. Employing approximately 120 people, the company's primary product uses artificial intelligence to automatically transcribe audio and video recordings. Trint's services are geared towards news organizations and related industries, facilitating the identification of key information within media content. In 2023, the company's revenue was less than $25 million.
A report by the PMA and University of Edinburgh highlighted concerns among public service media professionals regarding data privacy risks associated with using AI transcription tools, particularly free or inexpensive options. Trint surveyed newsrooms to understand industry perspectives on using ready-made versus building their own AI transcription capabilities. Trint participated in the International Broadcasting Convention (IBC) in Amsterdam, showcasing advancements designed to improve newsroom workflows. POLITICO's Editor-at-Large, Marion Solletty, commented on Trint's positive impact on their newsroom operations and collaborative workflows, emphasizing the importance of rapid and accurate transcription for their political reporting.
Trint's customers primarily consist of production and post production and newspaper Publishing companies. Examples of Trint's customers include Associated Press and The Washington Post.
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