Universal Tennis, a privately owned company founded in 2008 and headquartered in the US, employs approximately 120 people. Its primary business is spectator sports, specifically through its ownership and operation of the UTR Pro Tennis Tour (PTT). Universal Tennis is responsible for establishing and enforcing the PTT's rules, regulations, code of conduct, and event format, in addition to managing its streaming and commercial rights. As of 2023, this remains its core activity.
On June 4, 2025, UTR Sports reported that players on the UTR Pro Tennis Tour earned significant prize money while improving their UTR Rating, citing Ema Burgic's over $15,000 earnings from four events as an example. June 9, 2025, saw UTR Sports announce that many Universal Tennis Foundation Hurd Award recipients and UTR Pro Tennis Tour players participated in the US Open Wild Card Playoffs. A partnership between Dunlop and UTR Sports' Power Perks program was announced June 16, 2025, offering Power subscribers a 25% discount on racquet sports products; Dunlop also highlighted its focus on sustainable practices. Finally, on July 9, 2025, the National Association of Intercollegiate Athletics (NAIA) expanded its partnership with UTR Sports, naming it the Official Analytics & Technology Provider for NAIA Men’s & Women’s Tennis and Title Sponsor of the NAIA Men’s and Women’s National Tennis Championships. A separate announcement detailed a collaboration between 2Mynds and UTR for improving mental performance and emotional well-being in high-performance tennis and pickleball athletes.
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Universal Tennis offers products in the media and telecoms services industry. Universal Tennis's product portfolio comprises of media and TV services.
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Universal Tennis's revenues were less than $100M in 2023. All the revenue comes from social and online content creator.
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