News Summary:
V-Nova showcased its TV 3.0, Visual AI, and immersive technologies at IBC2026 on September 28, 2026, highlighting the global LCEVC opportunity driven by Brazil's DTV+ rollout, which integrates LCEVC into silicon TVs and set-top box platforms for worldwide deployment. The company also demonstrated Visual AI in workflows, including AI-native live production content analysis and AI training with swXtch.io, the DAZN-led IBC Accelerator program, and NVIDIA NeMo Curator. Concurrently, V-Nova presented ImmersiX streaming volumetric cinema via a Live CloudXR setup, addressing the growing user expectation for immersive spatial computing experiences that offer a sense of "presence inside" digital environments rather than passive viewing. Previously, on September 23, the company explored the challenges AI poses to traditional standardization, questioning what to standardize, how to verify compliance, and independent participation for probabilistic, data-dependent, and proprietary AI models. Earlier, on September 14, V-Nova discussed the additive nature of video codec strategies, noting the continued deployment of H.264/AVC, the efficiency of HEVC for UHD and HDR services, and the emergence of AV1 and VVC as further options that rarely result in a clean swap of existing codecs.
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