Variety is a privately owned company headquartered in the US, founded in 1905, with approximately 660 employees, and functioning as a tier 1 media tech buyer. The company specializes in entertainment, offering news and analysis within the industry.

Revenue

Founded

1905

Headcount

651

Headquarters

US

Primary Segment

Entertainment

Ownership

Privately Owned

News Summary:

Variety hosted an Entertainment Marketing Summit in Los Angeles on April 22, 2026, where executives from Fox, Netflix, Apple, and Warner Bros. discussed the impact of AI on creative timelines, the heightened expectation for authenticity with fans, and the shift of live experiences to the center of the marketing mix, treating audiences as distribution channels. This event followed news on April 21, 2026, that Variety Media LLC is at the center of privacy litigation in California, stemming from routine website technologies like analytics tools and tracking pixels, a case that could impact numerous websites. Previously, on April 12, 2026, housebuilder Bellway donated a 17-seater "Sunshine Coach" minibus to Variety, the children's charity, as part of a new partnership, with Bellway CEO Jason Honeyman presenting the vehicle to Variety CEO Laurence Guinness. Earlier in April, Variety's 2026 "Legal Impact Report" recognized eight O’Melveny partners for their work as top entertainment dealmakers and litigators. On the same day, April 8, 2026, the report also named Kendall Brill & Kelly LLP (KBK) Partners Philip M. Kelly, Richard B. Kendall, Nary Kim, and Patrick J. Somers as "Leading Lawyers" for their achievements in media and entertainment litigation.

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Variety offers products in the media and telecoms services industry. Variety's product portfolio comprises of search, social, and retail media.
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