Verance, a privately owned US-based company founded in 1999, develops and provides sports technology. Employing approximately 30 people, the company's core product, Verance Aspect, is an audio watermarking technology used in broadcast television. This technology facilitates audience measurement, personalized content, interactive features, and targeted advertising across various platforms and distribution methods. In 2024, the company's revenue was less than $10 million.
Verance Capital made a strategic growth investment in Acceleration Community of Companies (ACC) in September. This investment aims to accelerate ACC's expansion, enhance services, and provide additional resources for clients. Separately, Verance Capital also participated as a strategic investor alongside Acceleration and Solace Capital in the acquisition of DKC, a communications and marketing firm, by ACC. A product from a separate company, Linear Acoustic, includes Verance Aspect watermark encoding as a feature.
Verance offers 3 products in the media tech industry. Verance's product portfolio comprises of sports tech, content security and user experience and devices.
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Verance's revenues were less than $10M in 2024. Caretta Research has split Verance's revenue into 3 different product categories, the largest of which is brand and merchandising infringement. For full access to Verance's revenue breakdown subscribe to Caretta Portal.
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