Verance is a privately owned company founded in 1999 and headquartered in the US. With a team of 30 employees, the company specializes in content security, particularly through its product Verance Aspect. This technology utilizes audio watermarking to facilitate broadband features on broadcast television. Verance Aspect enables audience measurement, personalization, interactivity, and addressable advertising across various screens and distribution platforms.
Verance, a global watermarking company, announced a paper submission to the IBC 2024 Technical Papers Programme on September 12, 2024. The paper discusses the company's watermarking technology designed to protect broadcast news from deep fake videos generated using artificial intelligence. On August 21, 2024, Verance launched a new solution based on open watermarking standards to combat misinformation and AI-generated disinformation. This solution enables social media platforms to authenticate broadcast content in user uploads, enhancing public trust in media and reducing the societal risks of disinformation. In other news, Range Media Partners, a diversified global talent representation and production firm, secured a minority investment from Verance Capital, a New York-based growth investment firm focused on sports media and entertainment, on August 14, 2024.
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