Verance, a privately owned US-based company founded in 1999, develops and provides sports technology. Employing approximately 30 people, the company's core product, Verance Aspect, is an audio watermarking technology used in broadcast television. This technology facilitates audience measurement, personalized content, interactive features, and targeted advertising across various platforms and distribution methods. In 2024, the company's revenue was less than $10 million.
On April 9, 2015, Verance Corporation announced a partnership with Linear Acoustic to integrate VP1, an automatic content recognition solution, into Linear Acoustic's AERO family of audio processors. This integration was demonstrated at the ATSC Technology Pavilion at NAB 2015, held April 13-16 in Cleveland, OH. On May 12, 2020, Verance and Telos Alliance announced the availability of Aspect watermarking in the Linear Acoustic LA-5300 Broadcast Audio Processor. A separate funding round unrelated to Verance's products involved Cordillera Verance Capital as a supporting investor for the Professional Triathletes Organisation. A market report projected the global digital watermarking market to reach US$ 3.09 billion by 2031.
Verance offers 3 products in the media tech industry. Verance's product portfolio comprises of video data and analytics, sports tech and content security.
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Verance's revenues were less than $10M in 2024. Caretta Research has split Verance's revenue into 3 different product categories, the largest of which is brand and merchandising infringement. For full access to Verance's revenue breakdown subscribe to Caretta Portal.
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