Virgin Media Ireland, a privately owned company headquartered in Ireland, operates as a subsidiary of Liberty Global. Founded in 1970, with approximately 510 employees, the company reported $495.2M in revenue as of 2025, functioning as a tier 1 media tech buyer. It specializes in telecoms and connected entertainment services, delivering broadband, TV, mobile, and home phone services for consumers. The Virgin Media Business division provides broadband and connectivity solutions for entrepreneurs, businesses, and the public sector. Its broadcast division, Virgin Media Television, offers three free-to-air channels: Virgin Media One, Virgin Media Two, Virgin Media Three, and the Virgin Media Player, with content including news, current affairs, drama, and international programming. Virgin Media Sport and its 6 Extra Sport channels provide sports coverage across the UEFA Champions League and the UEFA Europa League. Additionally, its advertising sales agency, Virgin Media Solutions, develops campaigns for its business and for third-party clients across the UK and Ireland.