Virgin Plus, a privately owned subsidiary of Bell Canada headquartered in Canada, founded in 2005 and employing approximately 560 individuals, is recognized as a tier 1 media tech buyer. The company, formerly known as Virgin Mobile Canada, functions as a mobile and internet service provider. It operates under the Virgin Group brand, managed by Bell, offering telecommunications services including mobile phone plans, home internet, and TV bundles.
Virgin Plus recently reduced the data on its $49 Canada-US-Mexico roaming plan by 20GB, bringing the allotment to 60GB, as part of continued changes to its wireless offerings on April 21, 2026. This move followed Bell's announcement on March 20, 2026, that its flanker brand Virgin Plus would upgrade existing customers to 5G service without additional cost, aiming to provide faster nationwide connectivity. Earlier, on December 11, 2025, Virgin Plus began adjusting its plans in anticipation of Boxing Week deals, having previously disclosed its plans following Black Friday and Cyber Monday sales.
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Virgin Plus offers 4 products in the media and telecoms services industry. Virgin Plus's product portfolio comprises of media and TV services, telecoms and consumer electronics.
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