News Summary:
Bell's flanker brand Virgin Plus will upgrade its existing customers to 5G service at no additional cost, announced on March 20, 2026, as part of a broader rollout aimed at providing nationwide connectivity. Previously, on December 11, 2025, Virgin Plus began adjusting its plans, alongside Fido and Koodo, in anticipation of upcoming Boxing Week deals. This followed the release of Black Friday deals on November 13, 2025, when Virgin Plus, Bell, and Rogers-owned Fido launched promotions, with Fido highlighting offers such as up to $650 off select Google Pixel smartphones. Earlier, on August 10, 2025, Virgin Plus added a 10GB data bonus to its wireless plans, following a similar offering by Fido. Virgin Plus's parent company, Bell, also shared on July 3, 2025, plans to begin discontinuing its 3G/HSPA network later that year, starting in parts of Manitoba, to improve its 4G/LTE and 5G networks.
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