Virgin Plus, a privately owned subsidiary of Bell Canada headquartered in Canada, founded in 2005 and employing approximately 560 individuals, is recognized as a tier 1 media tech buyer. The company, formerly known as Virgin Mobile Canada, functions as a mobile and internet service provider. It operates under the Virgin Group brand, managed by Bell, offering telecommunications services including mobile phone plans, home internet, and TV bundles.
On September 11, 2026, Bell and Virgin Plus confirmed that pre-orders for Apple's iPhone 18 Pro would commence on September 12 in Canada. Previously, on April 21, 2026, Virgin Plus reduced the data allowance for its North American roaming plan, cutting 20GB from its $49 Canada-US-Mexico plan, bringing the data down to 60GB. This move followed Bell's announcement on March 20, 2026, that Virgin Plus would upgrade its existing customers to 5G service without additional cost, as part of a broader nationwide rollout.
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Virgin Plus offers 4 products in the media and telecoms services industry. Virgin Plus's product portfolio comprises of telecoms, media and TV services and consumer electronics.
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