Virgin Plus, a privately owned subsidiary of Bell Canada headquartered in Canada, founded in 2005 and employing approximately 560 individuals, is recognized as a tier 1 media tech buyer. The company, formerly known as Virgin Mobile Canada, functions as a mobile and internet service provider. It operates under the Virgin Group brand, managed by Bell, offering telecommunications services including mobile phone plans, home internet, and TV bundles.
Bell announced plans to discontinue its 3G/HSPA network later this year to improve its 4G/LTE and 5G networks. This follows similar announcements from Telus regarding 3G service shutdowns in Manitoba, suggesting a potential Canada-wide trend. Beginning April 23, 2025, Bell and Virgin Plus implemented a 60-day lock on smartphones sold through their networks for postpaid consumers and small business customers to deter theft. Bell also recently launched a new smartphone brand, Ahlo, offering handsets for $1 per month or $24 over two years with a two-year contract through Bell or Virgin Plus.
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Virgin Plus offers 4 products in the media and telecoms services industry. Virgin Plus's product portfolio comprises of media and TV services, consumer electronics and telecoms.
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