Virgin Plus, a privately owned subsidiary of Bell Canada headquartered in Canada, founded in 2005 and employing approximately 560 individuals, is recognized as a tier 1 media tech buyer. The company, formerly known as Virgin Mobile Canada, functions as a mobile and internet service provider. It operates under the Virgin Group brand, managed by Bell, offering telecommunications services including mobile phone plans, home internet, and TV bundles.
Virgin Plus recently reduced the data allowance on its flagship $49 North American roaming plan (Canada-US-Mexico) by 20GB, cutting it from 80GB to 60GB on April 21, 2026. This adjustment followed earlier modifications to its wireless plans. Previously, on March 20, 2026, the company announced it would upgrade its existing customers to 5G service at no additional cost, as part of a broader network rollout. Earlier, on December 11, 2025, Virgin Plus, alongside Fido and Koodo, began adjusting wireless plans in anticipation of upcoming Boxing Week deals. This followed the release of Black Friday deals by Virgin Plus on November 13, 2025, coinciding with similar offers from Bell and Fido. On August 10, 2025, Virgin Plus had added a 10GB data bonus to its wireless plans, mirroring a similar initiative by Fido.
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Virgin Plus offers 4 products in the media and telecoms services industry. Virgin Plus's product portfolio comprises of media and TV services, telecoms and consumer electronics.
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