Vodafone Australia, also known as Vodafone Hutchison, is a privately owned company headquartered in Australia. It is a subsidiary of TPG Telecom. Founded in 2009, it employs approximately 150 people and reported $67.2M in revenue as of 2023, functioning as a tier 2 media tech buyer. The company's main product is telecommunications, specializing in mobile and fixed broadband services. Its 4G mobile network extends coverage to over 23 million Australians, with a 5G mobile network rollout underway. Additionally, Vodafone nbn fixed broadband services are available in capital cities and selected regional centres.
Vodafone Australia's latest advertising campaign, which features comedian Ali Wong, faced criticism on March 26, 2026. The Rural Regional and Remote Communications Coalition (RRRCC) stated the campaign missed its mark, describing it as dismissive of people, industries, and communities beyond major cities, as well as those who rely on or travel through regional areas. This criticism followed Vodafone Australia's unveiling of the new brand campaign on March 22, 2026. Crafted by Howatson+Company, the initiative aims to reclaim Vodafone's "challenger status" by urging Australians to reconsider paying for unnecessary services. The campaign marks the company's return to its challenger roots after a year of significant business transformation and network expansion.
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Vodafone Australia offers 5 products in the media and telecoms services industry. Vodafone Australia's product portfolio comprises of media and TV services, telecoms and consumer electronics.
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Vodafone Australia's revenues were less than $100M in 2023. Caretta Research has split Vodafone Australia's revenue into 5 different product categories, the largest of which is mobile services. For full access to Vodafone Australia's revenue breakdown subscribe to Caretta Portal.
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