Vudoo, a privately owned Australian company founded in 2017, provides technology solutions for e-commerce, conferencing, and customer journey management. Employing approximately 40 people, the company reported revenues of around $10 million in 2023. Its primary offering centers on enabling shoppable experiences within video content for brands, publishers, and agencies.
Conferencing, ecommerce and customer journey technology
Ownership
Privately Owned
Deployments
3
News Summary:
Vudoo's Paul Blackburn transitioned from the publishing industry to a startup role at Vudoo in 2025. A review of significant commerce media moments in 2025 was conducted. Commerce media, an advertising method enabling shopping from any location, utilizes first-party data for relevant content, ads, and product delivery. Retail media, another advertising approach, leverages a retailer's channels and data—both physical and digital—to boost sales. The digital advertising sector increasingly focuses on commerce media, which combines performance data, content, and customer experience; this presents both challenges and opportunities for marketers. The advertising and marketing industry faces ongoing challenges in capturing audience attention due to evolving behaviors, technologies, and media channels, leading to a demand for more relevant and convenient content and advertising formats.
Vudoo's customers primarily consist of broadcast television and radio, events Services and travel Arrangements companies. Examples of Vudoo's customers include Melbourne Convention Bureau, News Corp Australia and Flight Centre. Vudoo has partners like New Zealand Media & Entertainment (NZME).
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