Vudoo is a privately owned company headquartered in Australia. Founded in 2017, the company operates with approximately 40 employees and reported $6.4M in revenue as of 2023, positioning it as a tier 2 media tech buyer. The company offers in-video shoppable technology solutions for brands, publishers, and agencies, encompassing conferencing, e-commerce, and customer journey technology.

Revenue

Founded

2017

Headcount

40

Headquarters

Australia

Primary Segment

Conferencing, ecommerce and customer journey technology

Ownership

Privately Owned

Deployments

3

News Summary:

On February 9, 2026, the "Commerce Media Matters" podcast, hosted by Nick Morgan and Paul Blackburn, recapped key discussions from the Consumer Electronics Show (CES) in Las Vegas and the National Retail Foundation (NRF) in New York, two significant events in the commerce industry. Previously, on January 26, the podcast featured Roger Dunn, who explored the emergence of "agentic commerce," detailing AI's growing role in front-end shopping discovery and decision-making where agents, answer engines, and retail media converge. Earlier, on January 12, Morgan and Blackburn reviewed influential conversations from the podcast, highlighting ideas and perspectives poised to shape the year ahead. This followed a November 17, 2025, episode where the hosts spoke with Kelly Wearmouth, a leader in adtech and retail media, who shared insights from her career, including her work with global brands such as Unilever and Microsoft, and her contributions to Amazon’s advertising business.

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Vudoo offers products in the enterprise tech industry. Vudoo's product portfolio comprises of conferencing, ecommerce and customer journey technology.
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Vudoo's revenues were less than $10M in 2023. All the revenue comes from ecommerce tools.
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Vudoo's customers primarily consist of broadcast television and radio, events Services and travel Arrangements companies. Examples of Vudoo's customers include Melbourne Convention Bureau, Flight Centre and News Corp Australia. Vudoo has partners like New Zealand Media & Entertainment (NZME).

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