Vudoo

https://www.vudoo.com
https://www.linkedin.com/company/vudoo-video/

Vudoo is a privately owned company headquartered in Australia. Founded in 2017, the company operates with approximately 40 employees and reported $6.4M in revenue as of 2023, positioning it as a tier 2 media tech buyer. The company offers in-video shoppable technology solutions for brands, publishers, and agencies, encompassing conferencing, e-commerce, and customer journey technology.

Revenue

Founded

2017

Headcount

Headquarters

Australia

Primary Segment

Conferencing, ecommerce and customer journey technology

Ownership

Privately Owned

Deployments

News Summary:

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Vudoo offers products in the enterprise tech industry. Vudoo's product portfolio comprises of conferencing, ecommerce and customer journey technology.

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Vudoo's revenues were less than $10M in 2023. All the revenue comes from ecommerce tools.

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Feb

9th

2026

13:00

Artificial Intelligence

CES + NRF: What Everyone Was Really Talking About

In this episode, hosts Nick Morgan and Paul Blackburn recap a very fast start to the year, jumping on planes and landing in the middle of two of the biggest moments on the commerce calendar: CES (Consumer Electronics Show) in Las Vegas and NRF (National Retail Foundation) in New York.

Vudoo Australia

Jan

26th

2026

13:00

Age for Agentic Commerce

AI isn’t just a back-office tool anymore. It’s creeping into the front end of shopping, discovery, and decision-making. In this episode, Roger Dunn joins Commerce Media Matters to unpack what happens when agents, answer engines and retail media collide.

Vudoo Australia

Jan

12th

2026

13:00

Rewind: The Conversations We’re Taking Into 2026

And before diving headfirst into the chaos, we’re hitting pause with a rewind. In this special episode, hosts Nick Morgan and Paul Blackburn look back at some of the most influential conversations from Commerce Media Matters — the ideas, debates, and perspectives that will matter even more in the year ahead.

Vudoo Australia

Nov

17th

2025

18:30

Emerging Tech

Beyond the Aisle of Retail Media

In this episode of Commerce Media Matters, Nick and Paul sit down with Kelly Wearmouth, a leader in the world of adtech and retail media. Her career has taken her from working with global brands like Unilever and Microsoft to helping shape Amazon’s advertising business.

Vudoo Australia

Nov

17th

2025

18:30

Emerging Tech

Clicks, Carts, and Connected Commerce

Vudoo Australia

Oct

27th

2025

18:30

Partnerships and Alliances, Emerging Tech, CT_Monitor Company

B&T: Kargo & Vudoo Unite To Deliver Scalable & Shoppable Ad Formats

Vudoo, a global provider of commerce media technology, and Kargo, an omnichannel ad solution across publishers for global brands, have announced a strategic partnership that makes scalable, shoppable advertising experiences accessible across leading digital environments. The alliance represents a key moment in the evolution of commerce media, shifting it from early innovation to a core, full-funnel capability for brands and agencies.

Vudoo Australia

Oct

27th

2025

18:30

CT_Monitor Company

AI, The New Face of Commerce

Recorded live at SXSW Sydney, this special crossover between Commerce Media Matters and Mind the Model podcast brings together Paul Blackburn, Nathan Guerra, and Emily Crone for a conversation about the collision of AI, commerce, and creativity.

Vudoo Australia

Oct

20th

2025

18:30

CT_Monitor Company

Why Brands Still Don’t Get Retail Media

Nick Morgan and Paul Blackburn welcome strategist, writer, and retail-media advisor Colin Lewis for a rapid-fire tour through creativity in retail media, why “conversion everywhere” should be your mantra, and how AI & LLMs are reshaping search and shoppability.

Vudoo Australia

Sep

2nd

2025

18:30

Divestiture

What is commerce media?

TL;DR – Commerce media explained Commerce media is an advertising approach that makes shopping possible anywhere Commerce media uses first-party data to deliver relevant content, ads, and products Commerce media can shorten the path to

Vudoo Australia

Aug

21st

2025

18:30

CT_Monitor Company

What is retail media?

TL;DR – Retail media explained Retail media is advertising that uses a retailer’s channels and data to drive sales. Channels can be physical or digital, or a mix of both. Retail media is a strategy that reaches consumers where they shop.

Vudoo Australia

Aug

18th

2025

18:30

CT_Monitor Company

Commerce Media 2025: Halftime Highlights

Our Commerce Media Matters hosts, Nick Morgan and Paul Blackburn, take a look back on the biggest commerce media moments of 2025 so far. With Paul moving from publisher world to startup life at Vudoo, he brings insights from both sides of the industry.

Vudoo Australia

Jul

21st

2025

18:30

How do Australia and the US approach commerce media?

The digital advertising spotlight is shining onto commerce media: an emerging force that converges performance, data, content, and customer experience. Marketers globally are already feeling varying degrees of impact – naturally, challenges and opportunities come part and parcel.

Vudoo Australia

Vudoo's customers primarily consist of travel Arrangements, broadcast television and radio and events Services companies. Examples of Vudoo's customers include Flight Centre, News Corp Australia and Melbourne Convention Bureau. Vudoo has partners like New Zealand Media & Entertainment (NZME).

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