Watch IT!, a privately owned Egyptian company founded in 2019, provides subscription-based streaming services and produces its own content. As of 2023, the company employs approximately 40 people and generates annual revenue of less than $10 million. Its headquarters are located in Egypt.
On September 15, 2025, Sensrad AB, a Swedish company, received an order from Watch IT for the Sensrad Hugin D1 Radar. This radar, powered by Arbe's chipset, will be incorporated into Watch IT's collision prevention system for recreational boats. The system provides reliable perception and navigation support in various weather and lighting conditions. This order follows six months of collaboration and system evaluation between Sensrad and Watch IT, resulting in Watch IT's first order for the Hugin D1 Radar. The radar solution represents a first-of-its-kind safety and perception solution for recreational boats.
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