Myco, a privately owned company headquartered in the UAE, was founded in 2021 and employs approximately 40 individuals, reporting $2.3M in revenue as of 2023, and operates as a tier 3 media tech buyer. The company functions as a Dubai-based web3 company offering a video streaming, funding, production, and distribution platform that supports viewers and creators within a fully decentralised video eco-system. Its platform incorporates live monetisation, crowdfunding, gating NFTs, and fractional ownership of content. Currently, the platform is AVOD enabled and plans to launch SVOD and FAST capabilities.
On March 9, 2026, myco.io became the exclusive TV Sales and Monetization partner for the HBL Pakistan Super League (PSL) 11 after forming a strategic partnership with Walee Technologies, the tournament's Broadcast and Live Streaming Rights Holders. This agreement covers a four-year period from 2026 to 2029, a move that aims to expand the commercial reach of Pakistan’s premier cricket tournament.
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