Myco, a privately owned company founded in 2021 and headquartered in the UAE, operates a video streaming platform. Employing approximately 40 people, the company reported less than $10 million in revenue in 2023. Its platform integrates features such as live monetization, crowdfunding, NFT gating, and fractional content ownership, aiming to create a decentralized ecosystem for both viewers and content creators. Currently offering ad-supported video on demand (AVOD), Myco plans to introduce subscription (SVOD) and free ad-supported television (FAST) options.
Myco secured exclusive rights to stream Pakistan Super League 10 (PSL) in the Middle East and North Africa region. A partnership with Willow TV allows Myco to offer unlimited Indian Premier League (IPL) and other cricket event streaming in North America. Another partnership with Willow TV provides North American cricket fans with unlimited access to cricket action from major tournaments globally. Myco's participation in the Dubai AI Festival, part of Dubai AI Week, reinforces Dubai's commitment to AI-driven innovation.
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