Myco, a privately owned company founded in 2021 and headquartered in the UAE, operates a video streaming platform. Employing approximately 40 people, the company reported less than $10 million in revenue in 2023. Its platform integrates features such as live monetization, crowdfunding, NFT gating, and fractional content ownership, aiming to create a decentralized ecosystem for both viewers and content creators. Currently offering ad-supported video on demand (AVOD), Myco plans to introduce subscription (SVOD) and free ad-supported television (FAST) options.
Myco secured exclusive streaming rights for the Wimbledon Championships in Pakistan and Bangladesh for three years, starting in 2024. A partnership between Myco and Vuz.com was announced, aiming to revolutionize sports and entertainment streaming in the MENA region and beyond. Myco will stream all 34 matches of the Pakistan Super League (PSL) in 2025. Additionally, Myco provides access to Major Cricket League and other international cricket tournaments in North America via Willow TV. Finally, Myco powered the global broadcast of the Under-23 World Squash Championship held in Karachi.
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