Myco, a privately owned company headquartered in the UAE, was founded in 2021 and employs approximately 40 individuals, reporting $2.3M in revenue as of 2023, and operates as a tier 3 media tech buyer. The company functions as a Dubai-based web3 company offering a video streaming, funding, production, and distribution platform that supports viewers and creators within a fully decentralised video eco-system. Its platform incorporates live monetisation, crowdfunding, gating NFTs, and fractional ownership of content. Currently, the platform is AVOD enabled and plans to launch SVOD and FAST capabilities.
On March 26, 2026, the Lahore Qalandars defeated the Kingsmen by 69 runs in the opening game of PSL 11, after winning the toss and choosing to bat. Earlier on the same day, myco officially acquired the non-exclusive OTT rights from Walee Technologies for the PSL 11 tournament, scheduled from March 26 to May 3, 2026, strengthening its position in the digital sports streaming space. This followed a March 24 announcement regarding the Pakistan Super League(PSL) 2026 points table, which would update standings with the completion of each game throughout the tournament.
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