Weplay, a privately owned company headquartered in Ukraine with offices in Los Angeles, was founded in 2012, employs approximately 190 individuals, and reported $26.9M in revenue as of 2023. It operates as a tier 2 media tech buyer. While its main product is media managed services, the company functions as an esports events organizer and production company, specializing in esports and the use of 3D animation, augmented reality, and virtual reality tools.
On December 19, 2024, WePlay App announced a collaboration with Alfea of the music group G22 for an exclusive live stream on the WePlay platform on December 20, 2024, at 8 PM. Separately, WePlay worked on the digital marketing for the Standard Chartered Singapore Marathon, which took place from November 29th to December 1st, 2024.