Weplay is a privately owned company with dual headquarters in Los Angeles, California, United States, and Kyiv, Ukraine. Founded in 2012, the company operates as a tier 2 media tech buyer, maintaining approximately 190 employees, and reported $86.5M in revenue as of 2024. The company specializes in content rights, functioning as a vertically integrated mass media broadcasting corporation, virtual production, and esports entertainment studio. Initially established under the banner "WePlay Esports" with a focus on the European gaming landscape, the company rebranded in 2023 to WePlay Studios, expanding its operations beyond strict tournament organization.
On December 19, 2024, WePlay App announced a collaboration with Alfea of the music group G22 for an exclusive live stream on the WePlay platform on December 20, 2024, at 8 PM. Separately, WePlay worked on the digital marketing for the Standard Chartered Singapore Marathon, which took place from November 29th to December 1st, 2024.
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