Weplay, a privately owned company, maintains dual headquarters in Los Angeles, California, United States, and Kyiv, Ukraine. Founded in 2011 by Ukrainian media entrepreneurs and tech investors Yura Lazebnikov and Oleg Krot, the company, initially established as WePlay Esports with a focus on the European gaming landscape, offers entertainment content rights. With approximately 190 employees, the enterprise rebranded in 2023 to WePlay Studios, reflecting an expansion beyond strict tournament organization to include broader entertainment production. Functioning as a vertically integrated mass media broadcasting corporation, virtual production powerhouse, and esports entertainment studio, Weplay Studios handles various aspects of media content creation and distribution.
On December 19, 2024, WePlay App announced a collaboration with Alfea of the music group G22 for an exclusive live stream on the WePlay platform on December 20, 2024, at 8 PM. Separately, WePlay worked on the digital marketing for the Standard Chartered Singapore Marathon, which took place from November 29th to December 1st, 2024.
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