Whakaata Maori, a privately owned broadcaster headquartered in New Zealand, was founded in 2004, employs approximately 300 individuals, and reported $52.8M in revenue as of 2024. The company operates as a tier 2 media tech buyer. Its main product is broadcast television and radio, with a focus on TV programmes designed to contribute to the revitalisation of the Māori language and culture.
Shane Taurima will depart as Chief Executive Officer of Whakaata Māori after nearly eight years in the role, he announced on August 26, 2026, reflecting on his future contributions. This follows the August 25, 2026, announcement that Taurima would step down as Kaihautū at the end of the year to take up a new role as pou matua group chief executive at Tū Atea in February 2027. Whakaata Māori Chair Jamie Tuuta acknowledged Taurima's leadership and clear focus on the organization's people and kaupapa during a period of significant change. Previously, on June 15, 2026, CBRE marketed a portfolio of commercial properties in East Tāmaki, Auckland, for sale, anchored by Whakaata Māori TV's broadcast studios and offices, alongside a vacant industrial warehouse at 433, 441, and 439 East Tāmaki Road. This sale followed the June 14, 2026, listing of Whakaata Māori's East Tāmaki headquarters and production studios at 433 and 441 East Tāmaki Road by CBRE, with the broadcaster expected to remain a long-term tenant under existing lease arrangements.
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Whakaata Maori offers 2 products in the media and telecoms services industry. Whakaata Maori's product portfolio comprises of media and TV services and broadcast television and radio.
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Whakaata Maori's revenues were less than $100M in 2024. Caretta Research has split Whakaata Maori's revenue into 4 different product categories, the largest of which is linear TV advertising (national). For full access to Whakaata Maori's revenue breakdown subscribe to Caretta Portal.
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