Whakaata Maori, a privately owned entity headquartered in New Zealand, founded in 2004, employs approximately 300 individuals and reported $52.8M in revenue as of 2024. Functioning as a tier 2 media tech buyer, the company specializes in broadcast television and radio, providing TV programmes aimed at contributing to the revitalisation of the Māori language and culture.
Whakaata Maori confirmed top broadcaster John Campbell to front its live Waitangi Day coverage, "Kei ō Ringa It’s in Your Hands," on January 20, 2026, recognizing the choice New Zealanders will make in selecting national leadership later in the year. The channel previously provided coverage for the Waka Ama National Sprint Championships from Karāpiro, which ran from January 11 to January 17, 2026, featuring thousands of competitors across 12 divisions. Earlier, in December 2025, the Māori media sector faced potential funding cuts ranging from 20% to 30%. This development occurred as Māori media continued to evolve, transitioning from linear broadcasts to digital streams, prompting discussions on preserving te reo, tikanga, and kaupapa Māori. Prior to these concerns, on October 23, 2025, Te Māngai Pāho announced significant funding for Māori news and current affairs, establishing a new national news hub and supporting regional providers and flagship programs such as Marae and Te Ao with Moana.
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Whakaata Maori offers 2 products in the media and telecoms services industry. Whakaata Maori's product portfolio comprises of broadcast television and radio and media and TV services.
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Whakaata Maori's revenues were less than $100M in 2024. Caretta Research has split Whakaata Maori's revenue into 2 different product categories, the largest of which is linear (national channel groups). For full access to Whakaata Maori's revenue breakdown subscribe to Caretta Portal.
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