Whakaata Maori, a privately owned company based in New Zealand, was founded in 2004 and employs approximately 300 individuals. The company reported $52.8M in revenue as of 2024. It functions as a tier 2 media tech buyer. Its main products are broadcast television and radio. The company operates as a broadcaster focused on TV programmes, with the objective to contribute to the revitalisation of the Māori language and culture.
Whakaata Māori's broadcast studios and offices, alongside a large vacant industrial warehouse, are currently on the market. CBRE is marketing the portfolio of commercial properties at 433, 441, and 439 East Tāmaki Road in Auckland via a deadline private treaty process, which closes on July 9, 2026. Whakaata Māori is expected to remain a long-term tenant under existing lease arrangements. Previously, on January 20, 2026, the broadcaster announced its "Kei ō Ringa – It’s in Your Hands" coverage for Waitangi Day 2026, which highlights New Zealanders' choice for national leadership and confirmed John Campbell to front the live broadcast. Earlier, on January 6, 2026, Whakaata Māori began airing the 2026 Waka Ama National Sprint Championships. The event, featuring thousands of competitors from clubs nationwide across 12 divisions, was available on MĀORI+, MĀORI+ YouTube, and Whakaata Māori from January 11 to January 17, 2026.
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Whakaata Maori offers 2 products in the media and telecoms services industry. Whakaata Maori's product portfolio comprises of media and TV services and broadcast television and radio.
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Whakaata Maori's revenues were less than $100M in 2024. Caretta Research has split Whakaata Maori's revenue into 2 different product categories, the largest of which is linear (national channel groups). For full access to Whakaata Maori's revenue breakdown subscribe to Caretta Portal.
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