Whakaata Māori is a privately owned New Zealand company founded in 2004. Employing approximately 300 people, it operates as a broadcaster primarily offering streaming services. Its programming focuses on television content designed to promote and support the revitalization of Māori language and culture.
On June 20, 2025, Whakaata Māori realigned its online brand presence under the unified banner of MĀORI+. This involved more than a name change, according to Kaihautū Shane Taurima. On July 15, 2025, Whakaata Māori selected coralPlay, coralFlow, and coralMAM from coralbay.tv to automate the playout of its two channels and an occasional pop-up channel. The selection followed an evaluation of competing products. Also in 2025, Te Pāti Māori spokesperson Tākuta Ferris and MP Takutai Tarsh Kemp called for increased government investment in Whakaata Māori, citing an $114 million measured impact across Aotearoa, as highlighted in the network’s 2025 Social Value Report. Separately, Whakaata Māori participated in the World Indigenous Broadcasters Network (WIBN) 2025 conference in Taipei, Taiwan.
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Whakaata Maori offers 2 products in the media and telecoms services industry. Whakaata Maori's product portfolio comprises of broadcast television and radio and media and TV services.
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Whakaata Maori's revenues were less than $100M in 2024. Caretta Research has split Whakaata Maori's revenue into 2 different product categories, the largest of which is linear (national channel groups). For full access to Whakaata Maori's revenue breakdown subscribe to Caretta Portal.
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