Whakaata Maori, a privately owned company based in New Zealand, was founded in 2004 and employs approximately 300 individuals. The company reported $52.8M in revenue as of 2024. It functions as a tier 2 media tech buyer. Its main products are broadcast television and radio. The company operates as a broadcaster focused on TV programmes, with the objective to contribute to the revitalisation of the Māori language and culture.
Whakaata Māori Chief Executive Officer Shane Taurima resigned on August 26, 2026, after nearly eight years in the role, stating he needed to carefully consider his future contributions. Previously, on August 25, Chair Jamie Tuuta acknowledged Taurima's leadership during a period of significant organizational change, confirming that Taurima will step down as Kaihautū at the end of 2026. Taurima is set to take on a new role as pou matua group chief executive at Tū Atea in February 2027. Earlier, from June 14-15, the broadcaster's East Tāmaki headquarters and production studios, located at 433 and 441 East Tāmaki Road in Auckland, along with a vacant industrial warehouse, were placed on the market by CBRE. Offers for the properties were set to close on July 9, 2026, with Whakaata Māori expected to remain a long-term tenant under existing lease arrangements.
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Whakaata Maori offers 2 products in the media and telecoms services industry. Whakaata Maori's product portfolio comprises of broadcast television and radio and media and TV services.
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Whakaata Maori's revenues were less than $100M in 2024. Caretta Research has split Whakaata Maori's revenue into 2 different product categories, the largest of which is linear (national channel groups). For full access to Whakaata Maori's revenue breakdown subscribe to Caretta Portal.
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