Xero is a publicly owned New Zealand-based company founded in 2006. Its primary business is the development and provision of cloud-based accounting software targeted at small and medium-sized enterprises. The company currently employs approximately 5700 people.
ApprovalMax, a cloud-based platform for internal financial controls, received recognition in Xero's 2024 Top App Lists on December 2, 2024, for its role in automating accounts payable and accounts receivable approval workflows. From April to June 2025, industry insights and key accounting technology updates were discussed, highlighting competition in HR and payroll, including Rippling's market leadership, Employment Hero's improvements, and Tanda's pricing. An article also addressed the potential for businesses to save time, money, and reduce stress by reviewing their bank accounts. Finally, MyWorkpapers automation updates were announced to help accountants in the EU and Ireland reduce manual work associated with data entry between Xero and compliance workpapers.
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