XR Studios, a privately owned US-based company founded in 2020, provides broadcast professional services. Specializing in virtual and augmented reality for live entertainment, the company operates as a full-service production studio. As of 2023, it employs approximately 20 people and generates annual revenue of less than $10 million.
XR Studios' technology facilitates immersive experiences for internal and external events, moving beyond standard virtual meetings. On an unspecified date, JT Rooney (CCO) and Scott Millar (CTO) were highlighted for their work on large-scale live productions, including events featuring Katy Perry, Billie Eilish, and Gorillaz. The company's website offers content in English and French, with additional languages available to EBU members through an AI-powered translation engine called EuroVox. This AI-driven translation lacks human review. A separate entity, ICON XR Studios, unrelated to the Solotech group's XR Studios, was founded by Kristina Veltri and recognized for its work in AR and VR technology. Solotech's XR Studios, located in Los Angeles, utilizes cutting-edge immersive technology in entertainment production, as discussed in an interview with J.T. Rooney.
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