XR Studios, a privately owned US-based company founded in 2020, provides broadcast professional services. Specializing in virtual and augmented reality for live entertainment, the company operates as a full-service production studio. As of 2023, it employs approximately 20 people and generates annual revenue of less than $10 million.
MSG Network opened MSG XR Studios in December. Located at 11 Penn Plaza, the new studio replaced a larger first-floor space and offers increased efficiency and flexibility for Knicks pre- and postgame programs, according to a Newsday report. The studio's capabilities have impressed technology enthusiasts, showcasing the potential of extended-reality studios for regional sports networks. XR Studios' CTO, Scott Millar, and CCO, JT Rooney, have worked on large-scale live productions, including events featuring Katy Perry, Billie Eilish, and Gorillaz, and are at the forefront of virtual production workflows for live events.
XR Studios offers products in the media tech industry. XR Studios's product portfolio comprises of broadcast professional services.
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XR Studios's revenues were less than $10M in 2023. All the revenue comes from content production services.
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