Accenture Song, a publicly owned company founded in 2009, provides marketing services. Headquartered in the US, it employs approximately 10,420 people and operates as a subsidiary of Accenture, having evolved from Accenture Interactive. Its core business focuses on delivering advertising and marketing solutions.
Accenture research indicates that chemical customers are willing to increase spending if their needs are met, presenting growth opportunities for companies that excel at meeting basic customer expectations. A separate Accenture survey found that 82% of deal professionals believe AI and advanced analytics are accelerating pre-deal insights in mergers and acquisitions. Furthermore, 88% of CEOs believe the case for sustainability is stronger now than five years ago, and 90% urge successors to continue investing in sustainability initiatives, despite only a third of Sustainable Development Goals being on track. Accenture will participate in Sibos 2025, a financial services event in Frankfurt, Germany, from September 29 to October 2. Finally, Accenture highlights the need for a portfolio-driven approach to decarbonization in heavy industry, moving beyond isolated projects to achieve 2050 climate goals.
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