Ad Net Zero is a privately owned initiative headquartered in the UK, operating with approximately 20 employees and reporting $1.7M in revenue as of 2023. The organization focuses on the advertising industry's response to climate change, providing a framework designed to help advertising agencies, brands, and media companies decarbonize their operations and the entire advertising process, spanning from production to media placement. Its objective is to achieve net zero carbon emissions within the sector and leverage advertising's influence to promote more sustainable consumer choices.