Ad Net Zero is a privately owned UK-based initiative with approximately 20 employees and less than $10 million in revenue (2023). Its focus is on facilitating the advertising industry's transition to net-zero carbon emissions. The organization offers a framework to guide advertising agencies, brands, and media companies in reducing their carbon footprint across all stages of advertising, from content creation to media buying. The initiative aims to achieve net-zero emissions within the advertising sector and leverage advertising's reach to promote sustainable consumer behavior.
