Media16 is a privately owned company founded in 2019 and headquartered in the UK. The company specializes in RTB (Real-Time Bidding) and programmatic advertising, connecting advertisers and their agencies with suitable audiences in appropriate environments through its network of publishers. With a team of 20 employees, Media16 works directly with advertisers and their agencies to deliver targeted advertising campaigns.
In a bid to expand its advertiser inventory, Titan OS, a Spain-based smart TV operating system provider, has formed partnerships with European ad sales houses EXTE, Goldbach, Media16, RTL AdAlliance, ShowHeroes, and Stamp. These collaborations will enable Titan OS to leverage the expertise and networks of these local sales houses. By prominently featuring channels on the homepage and integrating broadcast and streaming feeds seamlessly into the EPG, Titan OS aims to enhance content discovery for audiences while increasing the potential reach of advertising. Tim Edwards, COO at Titan OS, emphasized the company's commitment to providing impactful, brand-safe, and premium ad opportunities on the big home screen, combined with the targeting and measurement capabilities of digital advertising. Through these strategic partnerships, Titan OS reinforces its European presence and influence in the connected TV landscape.
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