Adalyser
Adalyser, a privately owned company headquartered in the United Kingdom, was founded in 2012 and operates with approximately 20 employees. The company specializes in ad measurement and verification, with a focus on the TV buying process. Its product, ActiveVoice, provides real-time reach, frequency, and creative optimisation, now including CTV/BVOD. Through its technology and partnerships, the company's infrastructure delivers real-time data and decision-making, ensuring airtime and impacts are not delayed. Adalyser operates as an independent platform for analytics, offering, in conjunction with ActiveVoice, a whole market solution to the TV industry.

2024 Revenue

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Founded

2012

Headcount

11

Headquarters

United Kingdom

Primary Segment

Ad measurement and verification

Ownership

Privately Owned

Deployments

1

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Adalyser offers products in the ad tech and services industry. Adalyser's product portfolio comprises of ad measurement and verification.
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Adalyser's revenues were less than $10M in 2024. All the revenue comes from cTV measurement, attribution and fraud.
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Adalyser has customers like Media16.

Example Customers

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Analyst insight reports

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Post-NAB Show 2025 review
Retaining subscribers beyond 2025
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