Ad.net

Ad.net

http://www.ad.net
https://www.linkedin.com/company/ad-net/

Ad.net, a privately owned company founded in 2001 and headquartered in the US, offers digital performance advertising solutions. Specializing in real-time bidding (RTB) and programmatic advertising, the company employs approximately 90 people and reported revenues of less than $10 million in 2023.

Revenue

Founded

2001

Headcount

89

Headquarters

US

Primary Segment

RTB and programmatic

Ownership

Privately Owned

News Summary:

On June 25, 2025, Ad.net partnered with OTTera to power Olympusat's FAST expansion and monetization in LATAM with AdNet+. Ad.net also collaborated with a personal computer brand to improve their search program's return on ad spend by accessing new inventory on independent publisher sites. Separately, New Charter Technologies appointed Christopher Luise, former CEO of Adnet Technologies, as its new chief operations officer on a date not specified in the provided text. Namrata Tata joined Ad.net Global as Head of Marketing; no date was provided for this appointment.

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Ad.net offers products in the ad tech and services industry. Ad.net's product portfolio comprises of RTB and programmatic.

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Ad.net's revenues were less than $25M in 2023. All the revenue comes from ad exchange.

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Jul

23rd

2025

07:06

Management Changes

Namrata Tata joins Adnet Global as Head of Marketing

Namrata Tata has joined Adnet Global as Head of Marketing. Adnet Global is a visual content powerhouse delivering high-impact creative solutions by fusing technology with artistic excellence. With over 800 artists worldwide and 24+ years of experience, Adnet Global offers end-to-end services—CGI, retouching, video editing, and metadata services—driven by AI and automation for efficiency and precision.

Jul

1st

2025

23:42

Case Study: Online Travel Agency

The Challenge Online travel agencies (OTAs) face intense competition in search marketing, especially during peak travel seasons when demand surges and ad costs skyrocket. Balancing efficiency with scale while capturing high-intent travelers is crucial to maximizing revenue and bookings.

Jul

1st

2025

22:49

Case Study: Consumer Electronics Brand

The Challenge Consumer electronics categories like personal computers have a multi-faceted problem in search of tight margins, highly-competitive advertiser bidding, and the difficulty of clearly communicating product differentiators in limited real estate. With efficiency key and inventory limited, finding new scale Our Solution Ad.net partnered with a leading personal computer brand to improve the overall ROAS of their search program by accessing new inventory on independent publisher sites across the internet.

Jun

24th

2025

18:30

Partnerships and Alliances

OTTera’s technology tapped to power Olympusat’s FAST expansion and monetization in LATAM with AdNet+

OTTera’s technology tapped to power Olympusat’s FAST expansion and monetization in LATAM with AdNet+ Los Angeles, CA & Miami, FL — June 25, 2025 — OTTera, a leading global white-label OTT and FAST channel solutions provider, is excited to announce a significant expansion of its partnership with Olympusat, one of the largest media companies and content aggregators in the US Hispanic market.

Feb

17th

2025

18:30

Management Changes,

New Charter Promotes Former Adnet CEO to COO

New Charter Technologies has appointed the former CEO of one of its portfolio companies to lead its operations, bringing years of leadership experience and growth to the role. New Charter (No. 235 on the 2024 Channel Futures MSP 501), announced on Tuesday that it would appoint Christopher Luise, the former CEO of Adnet Technologies, as its new chief operations officer.

Channel Futures

Feb

16th

2025

18:30

Case Study: Wellness & Nutrition

The Challenge Scaling a wellness brand in the competitive e-commerce space isn’t just about selling products—it’s about finding the right customers efficiently. Rising ad costs, crowded search results, and low-cost commoditized players make it tough to hit ROAS goals while maintaining steady growth.

Feb

16th

2025

18:30

Case Study: Tax Preparation Services

The Challenge Tax preparation services face intense competition during tax season, with rising ad costs and limited search inventory making it difficult to efficiently acquire new customers. Maximizing conversions while keeping CPA low is essential for sustainable growth.

Feb

16th

2025

18:30

Case Study: Consumer Electronics Brand

The Challenge Consumer electronics categories like personal computers have a multi-faceted problem in search of tight margins, highly-competitive advertiser bidding, and the difficulty of clearly communicating product differentiators in limited real estate. With efficiency key and inventory limited, finding new scale Our Solution Ad.net partnered with a leading personal computer brand to improve the overall ROAS of their search program by accessing new inventory on independent publisher sites across the internet.

Feb

16th

2025

18:30

Case Study: Retailer

The Challenge Retailers need a steady flow of high-intent shoppers while balancing efficiency and growth. With shifting consumer behaviors and seasonal promotions driving demand, a flexible yet scalable digital strategy is essential for sustained success. Our Solution A leading department store has partnered with Ad.net for years to drive online traffic and conversions by tapping into new search inventory from independent publishers.

Feb

16th

2025

18:30

Case Study: Fashion

The Challenge In the competitive world of fashion and apparel, brands must balance cost efficiency with scaling revenue—especially during seasonal promotions when demand spikes. Finding additional high-intent shoppers outside of traditional search platforms is key to sustaining growth.

Feb

16th

2025

18:30

Case Study: Internet Service Provider

The Challenge For internet service providers, driving new customer sign-ups while maintaining cost efficiency is a constant challenge. Competition for high-intent users in search is fierce, and finding new, scalable sources of traffic beyond traditional search engines is critical to growth.

Feb

16th

2025

18:30

Case Study: Online Travel Agency

The Challenge Online travel agencies (OTAs) face intense competition in search marketing, especially during peak travel seasons when demand surges and ad costs skyrocket. Balancing efficiency with scale while capturing high-intent travelers is crucial to maximizing revenue and bookings.

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