ironSource is a privately owned Israeli software company founded in 2010. Headquartered in Israel, the company has a workforce of approximately 920 employees. ironSource specializes in providing monetization solutions for app developers through real-time bidding (RTB) and programmatic advertising technologies.
Unity announced layoffs in response to its merger with IronSource and subsequent issues with runtime fees. An internal memo from CEO Matthew Bromberg detailed plans to streamline adtech operations. Separately, 37 Games, a Chinese puzzle game developer, used Unity's Tapjoy offerwall to expand its user base for the game *Puzzle & Chaos: Frozen Castle*. These events follow no other relevant news regarding IronSource.
ironSource offers 4 products in the ad tech industry. ironSource's product portfolio comprises of RTB and programmatic and marketer and agency technology.
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