ironSource

ironSource

https://www.is.com/
https://www.linkedin.com/company/ironsource/

ironSource is a privately owned Israeli software company founded in 2010. Headquartered in Israel, the company has a workforce of approximately 920 employees. ironSource specializes in providing monetization solutions for app developers through real-time bidding (RTB) and programmatic advertising technologies.

Revenue

Founded

2010

Headcount

913

Headquarters

Israel

Primary Segment

Technology, Information and Internet

Ownership

Privately Owned

Similar Companies

Subscribe for full access to ironSource's profile

ironSource offers 4 products in the ad tech industry. ironSource's product portfolio comprises of RTB and programmatic and marketer and agency technology.

Subscribe for full access to ironSource's products in full detail

Subscribe for full access to ironSource's revenue in full detail

Dec

16th

2024

18:30

Caretta Research_Monitor Company

2024 Roundup and Spotlight on Mobile Game Growth

2024 was a monumental year for studios of all sizes in the gaming and app industry. Our customer stories highlight the achievements of these studios, while our industry reports and trend pieces provide data-driven insights to help studios of all sizes inform their growth strategies.

Dec

12th

2024

12:41

Caretta Research_Monitor Company

Game Placement Ads Market Overview and Leading Players: Motive Interactive, Anzu Virtual Reality Ltd., WPP Plc., IronSource Ltd., Blizzard Entertainment, RapidFire, Playwire LLC, MediaSpike

𝐌𝐚𝐫𝐤𝐞𝐭 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰 𝐚𝐧𝐝 𝐑𝐞𝐜𝐞𝐧𝐭 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭𝐬 The Game Placement Ads Market is a burgeoning sector that has rapidly gained traction in recent years, driven by the increasing integration of advertising within gaming environments. This market encompasses a range of advertising types, including static and dynamic ads, strategically placed within computer and mobile games.

Dec

11th

2024

18:30

Caretta Research_Monitor Company

Lihuhu’s Monetization Strategy for Match Triple 3D

With over 10 million mobile downloads, Lihuhu’s Match Triple 3D sets the standard in the puzzle game genre - particularly for its winning monetization strategy. Lihuhu has a multifaceted growth strategy that has consistently included one key element: consulting with experts.

Dec

11th

2024

11:07

State of Play: Samantha Benjamin on the shift from hyper to hybrid-casual

In the State of Play series, we share in-depth interviews with featured industry experts at Unity events. In our first interview, we sat down with Samantha Benjamin, Director of Growth and LiveOps at Supersonic from Unity.

Nov

28th

2024

13:52

Financial Results

Global Digital Ad Intelligence Software Market Size, Share and Forecast By Key Players-Pathmatics,Soomla,Similarweb,Adbeat,BIScience

𝐔𝐒𝐀, 𝐍𝐞𝐰 𝐉𝐞𝐫𝐬𝐞𝐲- According to the Market Research Intellect, the global Digital Ad Intelligence Software market is projected to grow at a robust compound annual growth rate (CAGR) of 14.65% from 2024 to 2031. Starting with a valuation of 7.96 Billion in 2024, the market is expected to reach approximately 18.08 Billion by 2031, driven by factors such as Digital Ad Intelligence Software and Digital Ad Intelligence Software.

Nov

27th

2024

09:54

Financial Results

Global Ad Intelligence Software Market Size, Share and Forecast By Key Players-Pathmatics,Soomla,Similarweb,Adbeat,BIScience

𝐔𝐒𝐀, 𝐍𝐞𝐰 𝐉𝐞𝐫𝐬𝐞𝐲- According to the Market Research Intellect, the global Ad Intelligence Software market is projected to grow at a robust compound annual growth rate (CAGR) of 16.49% from 2024 to 2031. Starting with a valuation of 6.12 Billion in 2024, the market is expected to reach approximately 15.29 Billion by 2031, driven by factors such as Ad Intelligence Software and Ad Intelligence Software.

Nov

24th

2024

23:10

How MegaJoy Studio doubled their revenue in only 2 months

Find out how MegaJoy Studio majorly scaled their new hit title with the ironSource Ads ROAS optimizer. MegaJoy Studio, a hyper-casual game publisher based in Vietnam, has achieved global reach with popular titles like Star Girl: Love Story and Cat Puzzle: Draw to Kitten, with its most successful game being Role Swap: Tricky Puzzle.

Nov

14th

2024

20:01

Extend Your Holiday Success: Q5 Strategies for Mobile User Acquisition

While the holiday season remains a busy time of year with consumers being inundated with sales, deals, and general holiday rush, an often-overlooked time period for advertisers is between the day after Christmas and mid-January. This is otherwise known as Q5, where the rush of the holidays are over, but many are still gearing up for the new year.

Nov

13th

2024

17:20

Kwalee improves D0 Ad Revenue ROAS by 22% with Unity Ads

Discover how Kwalee leverages D0 Ad Revenue ROAS campaigns to acquire quality users who bring quick returns on their spend. UK-based developer Kwalee sought to improve profitability and tap into new markets with several of their hit titles.

Oct

29th

2024

06:35

M&A Activities, Hiring

Inside Unity’s troubled $4.4bn IronSource merger

Alleged bullying and mismanagement within Unity’s adtech arm have led to a toxic atmosphere, unhappy staff and dozens of resignations, we’re told. A source has also passed on a cache of screengrabs from Blind, an anonymous professional network, which paint a grim picture of morale within Unity Grow.

Mobilegamer (biz)

Oct

16th

2024

12:39

How Lihuhu Increased Average Install CVR ARPDAU

Discover how Lihuhu leveraged diverse Unity products to acquire high-quality users at scale, ramp up revenue, and fuel a powerful growth loop. In a competitive mobile genre like match-three, how can a studio rise to the top? By identifying the right type of user acquisition (UA) campaign optimization, providing rewarded ads to help player progression, and leaning into in-app bidding, Lihuhu created a continuous cycle of game growth in order to reach the top of the match-three genre.

Oct

15th

2024

18:30

Mobile Advertising Strategies for 2024 Holiday Season

As the holiday magic unfolds, savvy marketers are ready to connect with consumers like never before. Unity surveyed 4,094 U.S. adults aged 18+ to uncover insights that can help your brand land on the nice list.

ironSource has partners like Orange Group.

Example Partners

Subscribe for full access to ironSource's profile

Analyst insight reports

The battle for consumer experience

Beyond the Bundle: Defining the future of digital experiences

Understanding personalisation and recommendation

The dynamics of localisation

Subscribe to access all analyst insight reports