Founded in Israel in 2010, ironSource is a privately owned technology company employing approximately 920 people. Its primary business focuses on providing monetization tools and technologies for application developers. The company is now a subsidiary of Unity.
In March 2022, an article addressed key questions for publishers choosing between mediation platforms, specifically mentioning ironSource and MAX. Later, Vungle reported easy integration with ironSource for in-app bidding. In December, ironSource's former employee, Igor Melniks, contributed to an interview discussing ZBD's market approach and its MiCAR license, the first of its kind. A market study by HTF MI covered the global game placement ads market, including a market outlook and status from 2025 to 2032.
ironSource offers 4 products in the ad tech industry. ironSource's product portfolio comprises of RTB and programmatic and marketer and agency technology.
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