News Summary:
On March 29, 2026, Unity declared its decision to discontinue its ironSource advertising and user-acquisition network, a move intended to streamline operations and emphasize growth areas such as its AI-driven ad network, Vector. Unity also stated it is considering divesting its mobile games publisher Supersonic, known for titles like Bridge Race, Going Balls, and Build A Queen. This decision marks the end of a prominent Israeli ad-tech story less than four years after a merger intended to reshape the mobile advertising landscape. Previously, on March 27, Unity appointed a financial adviser to assist with the sale of the Supersonic game publishing business. The company indicated that completing the sale and phasing out the ironSource Ads Network would result in faster revenue growth, increased Adjusted EBITDA, and higher Adjusted EBITDA margins. Earlier, on March 5, ironSource founders raised $58 million in a Seed funding round for ZyG, a new AI platform designed to help entrepreneurs build and scale e-commerce brands. The round was led by Bessemer Venture Partners, Viola Ventures, and Lightspeed Venture Partners, with additional participation from Stardom Ventures, Access Industries (ClalTech), Emerge Disruptive AI, and Jibe Ventures.
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