Founded in Israel in 2010, ironSource is a privately owned technology company employing approximately 920 people. Its primary business focuses on providing monetization tools and technologies for application developers. The company is now a subsidiary of Unity.
In October, an interview featured Christine Tao, discussing her career, including roles at Tapjoy and Google. In December, ZBD received the first MiCAR license. A market study by HTF MI, released recently, analyzed the Global Game Placement Ads Market, providing an outlook until 2032. Unity plans further layoffs following its merger with IronSource and subsequent issues with runtime fees, according to an internal memo from CEO Matthew Bromberg. Igor Melniks joined ZBD, bringing experience from IronSource and Tapjoy.
ironSource offers 4 products in the ad tech industry. ironSource's product portfolio comprises of marketer and agency technology and RTB and programmatic.
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