RTB House is a privately owned technology company founded in Poland in 2012. Specializing in targeted advertising, its services include retargeting and real-time bidding (RTB). The company employs approximately 1280 people and operates from over 30 offices globally, with its headquarters in Warsaw.
RTB House's dynamic creative optimization uses neural networks to improve conversion rates for brands. A business development director commented on high expectations for DMEXCO 2025. The company partnered with Reserved in 2016, helping them expand into new markets and develop in-app capabilities to increase shopper engagement. RTB House notes that the future of ad targeting will focus on content context and user intent.
RTB House offers 2 products in the ad tech industry. RTB House's product portfolio comprises of ad measurement and verification and RTB and programmatic.
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RTB House's customers primarily consist of telecoms services and motor Vehicle Manufacturing companies. Examples of RTB House's customers include Audi, Mercedes-Benz and MEO.
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