RTB House

http://www.rtbhouse.com
https://www.linkedin.com/company/rtb-house/

RTB House is a privately owned company headquartered in Poland. Founded in 2012, it operates with approximately 1280 employees across over 30 offices worldwide. The company functions as an ad tech company, specializing in targeted advertising, including retargeting and real-time bidding (RTB) strategies.

Revenue

Founded

2012

Headcount

1,273

Headquarters

Poland

Primary Segment

Technology, Information and Internet

Ownership

Privately Owned

Deployments

News Summary:

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RTB House offers 2 products in the ad tech and services industry. RTB House's product portfolio comprises of ad measurement and verification and RTB and programmatic.

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Jan

29th

2026

05:15

Emerging Tech, B2B Tag

Data Privacy Day 2026: industry perspectives

In 2006, the Committee of Ministers of the Council of Europe decided to designate 28 January as Data Protection Day. This day is now celebrated worldwide, under the name “International Data Protection Day” or “Data Privacy Day”.

New Digital Age

Jan

15th

2026

05:49

Artificial Intelligence, B2B Tag

IPA Bellwether Q4 ‘25: industry reaction

New Digital Age gathered industry reaction to the latest IPA Bellwether report, examining ad spending during the final quarter of 2025… Mateusz Rumiński, VP of Product at PrimeAudience: “After a year of general positivity, we’ve reached a point of uncertainty, reflecting the wider macroeconomic environment we are currently facing.

New Digital Age

Jan

12th

2026

10:52

Maximize Performance Stack with Partners Different in Kind

The quiet auction model shift that changed everything For years, performance marketers operated under the assumption that you shouldn’t have multiple retargeting providers targeting the same audience. The logic was sound. In the second-price auction world, having two partners bidding for the same user meant bidding against yourself, and driving up costs without adding value.

Rtbhouse

Jan

7th

2026

18:30

B2B Tag

Biz Dev Ideas For Balancing Limited Resources With Growth Ambitions

Growing a business almost always requires doing more with less—especially when time, capital and talent are finite. Leaders must make tough choices about where to focus, what to delay and how to unlock leverage without overextending their teams or budgets.

Forbes

Jan

6th

2026

18:30

How To Use Value-Driven Outreach To Open Doors With Decision-Makers

When expanding your business or launching a new product, how do you move past the gatekeepers and reach key decision-makers when cold calling and generic emails no longer cut it? Oftentimes, gaining access to executive movers and shakers is less about persistence and crafting the best sales pitches and more about building brand credibility before asking for attention.

Forbes

Dec

24th

2025

07:48

Artificial Intelligence, B2B Tag

Digital Advertising Market is Shaping Up with Artificial Intelligence and Hyper-Personalization

[Translated] Global marketing technology company RTB House has announced the new codes for achieving success in the digital advertising market, which is expected to reach a value of $1 trillion by 2026.

Fortune Turkey

Dec

11th

2025

08:51

B2B Tag

Trust Is the Real Differentiator in B2B Sales.

Meet the team RTB House Editors: Let’s start with an easy warm-up. Which is more important, Marketing or Global Partnerships? Mateusz: Ha ha! No comment! Anna: Indeed! Thanks for that simple starter question! Mateusz: But seriously, it’s not trite to say that they are equally important.

Rtbhouse

Dec

9th

2025

09:26

Emerging Tech, B2B Tag

Retail media in 2026: nothing changes – it’s all about the human touch

In numerous shareholder letters and interviews in 2010, 2011 and again in 2019, Jeff Bezos famously said that the most important strategic question isn’t what will change, but what won’t. So, in that spirit it we shall take a look at what 2026 has in store for retail media and marketing not necessarily from a what is going to change, but from what isn’t – and more importantly how to leverage that.

InternetRetailing UK

Dec

8th

2025

18:30

Partnerships and Alliances, B2B Tag

Trust: The Hardest Currency In Business

Anna Jankowska , Executive VP of Global Partnerships at RTB House and Adlook, leads the way in building high-impact business partnerships. The great management thinker, Peter Drucker, was as unequivocal about the value of trust as he was about what it said about a business: “To trust a leader, it is not necessary to like him.

Forbes

Dec

5th

2025

09:40

Artificial Intelligence, B2B Tag

Predicting intent: the new performance edge

As revenue from ecommerce continues to rise, so too does the number of newcomers entering the market, insisting on a piece of the action. It means that, with every month that passes, you have to work harder for engagement and conversions.

The Drum

Dec

1st

2025

12:49

Emerging Tech, B2B Tag

Black Friday 2025: industry reaction

Selen Ozkan, Head of CPG, EMEA, Uber Advertising “As Black Friday and Cyber Monday roll in and the festive scramble ramps up, consumers will flit between impulse-driven and more considered buys. Throughout their day, as they browse, compare, and plan purchases across channels, they’ll also be busy researching, bookmarking, and saving items for checkout.

New Digital Age

Nov

23rd

2025

09:58

Management Changes, Financial Results, Emerging Tech

Kshitiz Shori Appointed as Chief Business Officer at TukTuki

Noida, Uttar Pradesh, India, November 2025 — Kshitiz Shori has taken on a pivotal new role as the Chief Business Officer at TukTuki, a fast-growing short-format storytelling OTT platform redefining digital content consumption. In this strategic leadership mandate, he will drive the company’s end-to-end growth charter including business expansion, creator ecosystem acceleration, revenue strategy, talent hiring, user funnel optimization, and strategic partnerships as TukTuki scales into its next growth phase.

HR Today India

RTB House's customers primarily consist of motor Vehicle Manufacturing and telecoms companies. Examples of RTB House's customers include MEO, Mercedes-Benz and Audi.

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