RTB House is a privately owned technology company founded in Poland in 2012. Specializing in targeted advertising, its services include retargeting and real-time bidding (RTB). The company employs approximately 1280 people and operates from over 30 offices globally, with its headquarters in Warsaw.
RTB House collaborated with Secret Escapes on retargeting campaigns for web and in-app platforms, leveraging Secret Escapes' econometrics model to predict economic impacts. The company also released a white paper series, with volume five focusing on using advanced technology to boost revenue in the home and garden sector. Additionally, RTB House published guides on improving ad campaigns for various sectors: multi-category classifieds sites, real estate listings sites, and job portals. These guides detail how targeted online ads can increase conversion rates and create better marketing opportunities.
RTB House offers 2 products in the ad tech industry. RTB House's product portfolio comprises of RTB and programmatic and ad measurement and verification.
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RTB House's customers primarily consist of pay TV services and motor Vehicle Manufacturing companies. Examples of RTB House's customers include Mercedes-Benz AG, Altice Portugal and Audi AG.
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