RTB House is a privately owned company headquartered in Poland. Founded in 2012, it operates with approximately 1280 employees across over 30 offices worldwide. The company functions as an ad tech company, specializing in targeted advertising, including retargeting and real-time bidding (RTB) strategies.
On April 21, 2026, Jaysen Gillespie, Global Head of Analytics and Product Marketing at RTB House, shared insights from a new consumer study during a panel session at eTail West, revealing shifts in how people discover, evaluate, and choose brands, noting that journeys begin with consideration, not intent. Previously, on March 31, 2026, RTB House’s 2026 US consumer study, “Before They Buy,” indicated that 50% of Gen Z customers deliberate over their cart for two or more days before making a purchase, compared to 24% of baby boomers. Earlier that day, Manuka reported a 32% higher return on ad spend (ROAS) from new customer acquisition campaigns after implementing full-funnel strategies with RTB House to augment its existing retargeting efforts.
RTB House offers 2 products in the ad tech and services industry. RTB House's product portfolio comprises of ad measurement and verification and RTB and programmatic.
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RTB House's customers primarily consist of motor Vehicle Manufacturing and telecoms companies. Examples of RTB House's customers include MEO, Audi and Mercedes-Benz.
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