RTB House is a privately owned company headquartered in Poland. Founded in 2012, it operates with approximately 1280 employees across over 30 offices worldwide. The company functions as an ad tech company, specializing in targeted advertising, including retargeting and real-time bidding (RTB) strategies.
On July 21, 2026, a guide detailed multiple retargeting strategies, explaining how businesses can build a retargeting tech stack by integrating a second retargeter rather than relying solely on one partner. This followed a June 30, 2026, talk where RTB House's Jaysen Gillespie, speaking alongside GNC, presented research on shopper behavior, highlighting that approximately 20% of visitors convert on their initial website visit. Previously, on June 16, 2026, an industry observation noted that most clients employ one or more all-purpose retargeting solutions, listing RTB House among providers like Criteo, Google DV360, TTD, and AppLovin.
RTB House offers 2 products in the ad tech and services industry. RTB House's product portfolio comprises of RTB and programmatic and ad measurement and verification.
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RTB House's customers primarily consist of telecoms and motor Vehicle Manufacturing companies. Examples of RTB House's customers include Mercedes-Benz, Audi and MEO.
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