Quantcast is a privately owned global ad tech company founded in 2006 and headquartered in the US. With a team of 560 employees, the company specializes in AI-driven real-time advertising, audience insights, and measurement solutions. Quantcast's main product is RTB (real-time bidding) and programmatic advertising, which allows advertisers to target specific audiences and measure the effectiveness of their campaigns in real time. The company uses AI and machine learning to analyze vast amounts of data and provide insights into consumer behavior, enabling businesses to make informed decisions about their marketing strategies.
Quantcast enabled Bellissima to conduct a campaign on web and CTV platforms targeting individuals interested in beauty, haircare, style, and fashion, as well as competitors' products, on an unspecified date. Allianz Direct utilized Quantcast for CTV video ads and display advertising campaigns, employing both cookie-based and cookieless methods to reach various audiences, also on an unspecified date. A campaign, utilizing data from an unnamed source (BLL), achieved a 93% completion rate and a three-fold increase in awareness lift, from 9% to 25%, between the first and last week of the campaign, the specific dates of which are not provided. Quantcast's technology is mentioned in relation to predicting Brit Award winners using AI, but no specific date or results are given.
Quantcast's customers primarily consist of pay TV services, telecoms and streaming services companies. Examples of Quantcast's customers include Lionsgate, Sky Group and Simyo. Quantcast has partners like Mediacom Communications.
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