Quantcast, a privately owned company headquartered in the US, was founded in 2006 and employs approximately 560 people. Functioning as a global ad tech company, it specializes in AI-driven real-time advertising, audience insights, and measurement solutions.
On October 5, 2026, Quantcast partnered with Dentsu Singapore and Standard Chartered to implement a data-driven acquisition strategy for personal loans. This strategy, centered on audience relevance and optimization, aimed to help Standard Chartered navigate intensified competition in Singapore's personal loan market. Previously, on September 16, 2026, the company's Q+ product sought to reframe campaign planning in programmatic advertising, advocating a "goal first" approach over traditional channel-specific team structures. Earlier, on July 29, 2026, Quantcast appointed Tom Weaving as Managing Director for Southeast Asia, tasking him with overseeing commercial efforts and driving revenue growth, particularly in Singapore and Hong Kong. On the same day, the company refined its outbound sales strategy, providing its sales teams with deeper insights and reporting to enable a more targeted approach, moving away from a high-volume model.
Quantcast's customers primarily consist of telecoms and media and TV services companies. Examples of Quantcast's customers include Sky Group, Lionsgate and Simyo. Quantcast has partners like Mediacom Communications.
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