Quantcast, a privately owned technology company founded in 2006 and headquartered in the US, employs approximately 560 people. Its primary business involves providing advertising technology, specifically focusing on AI-powered real-time advertising, audience analytics, and measurement tools for the internet.
Boots and Quantcast partnered to promote Boots Online Doctor's weight loss service through a connected TV campaign. This campaign, developed in partnership with Quantcast, highlighted the service's holistic approach, including coaching, podcasts, and app-based tools. A subsequent campaign, with Quantcast as the programmatic partner, also promoted the same weight loss service. The campaigns focused on reaching consumers through targeted advertising.
Quantcast's customers primarily consist of media and TV services and telecoms services companies. Examples of Quantcast's customers include Simyo, Lionsgate and Sky Group. Quantcast has partners like Mediacom Communications.
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