Quantcast

http://www.quantcast.com
https://www.linkedin.com/company/quantcast/

Quantcast is a privately owned global ad tech company founded in 2006 and headquartered in the US. With a team of 560 employees, the company specializes in AI-driven real-time advertising, audience insights, and measurement solutions. Quantcast's main product is RTB (real-time bidding) and programmatic advertising, which allows advertisers to target specific audiences and measure the effectiveness of their campaigns in real time. The company uses AI and machine learning to analyze vast amounts of data and provide insights into consumer behavior, enabling businesses to make informed decisions about their marketing strategies.

Revenue

Founded

2006

Headcount

552

Headquarters

Primary Segment

Technology, Information and Internet

Ownership

Privately Owned

Deployments

Similar Companies

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Quantcast offers products in the ad tech industry. Quantcast's product portfolio comprises of RTB and programmatic.

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Dec

21st

2024

05:05

Capital Refinance/Restructure, Caretta Research_Monitor Company

Moulin Rouge

Challenge With indications that people were once again comfortable going to the theatre to watch a musical, Global Creatures saw the opportunity to boost marketing activity and drive promotion around Moulin Rouge! The Musical amongst Australians.

Quantcast

Dec

21st

2024

05:05

Caretta Research_Monitor Company

Porter Airlines

From Insights to Optimizations With insights into the differences between their ideal audience in Canada vs. the US, Porter Airlines can focus on the demographics most likely to convert in each region. Canada converters, for instance, were more likely to be women above 50 with a degree, interested in real estate and food & drink, whereas US converters were more likely to be highly educated men with a high income, interested in the environment and personal finance.

Quantcast

Dec

9th

2024

18:30

Research: John Lewis wins Xmas ad battle

John Lewis has sleighed the competition with its Christmas advert this year. Data from adtech firm Quantcast shows The Gifting Hour helped increase John Lewis’ UK addressable audience by 32 per cent in November 2024, compared to the benchmark taken in September this year.

Advanced Television

Dec

9th

2024

02:27

Events

Three Trends to Drive 2025: Sally Ng — North Asia, Quantcast

With the New Year coming up fast, it’s time to reflect on the lessons learned during this journey around the sun and consider what the future holds for our next trip around the sun. As part of our annual series, we invite industry leaders to share three trends they believe will shape 2025, reflect on the past year, and discuss what stood out—both the highs and the not-so-highs.

Branding in Asia

Nov

26th

2024

14:36

New Offerings

Why marketing is more like online dating than you might think

By Nisha Ridout, Marketing Director at Quantcast Kicking off my career with a five-year stint in the online dating industry has been both a great conversation starter and a valuable learning experience for my career in the adtech industry.

New Digital Age

Nov

26th

2024

11:37

Financial Results

Global Consent Management Platform (CMP) Software Market Size, Share and Forecast By Key Players-Quantcast,Usercentrics,OneTrust,Osano,DataGrail

𝐔𝐒𝐀, 𝐍𝐞𝐰 𝐉𝐞𝐫𝐬𝐞𝐲- According to the Market Research Intellect, the global Consent Management Platform (CMP) Software market is projected to grow at a robust compound annual growth rate (CAGR) of 15.29% from 2024 to 2031. Starting with a valuation of 7.32 Billion in 2024, the market is expected to reach approximately 17.19 Billion by 2031, driven by factors such as Consent Management Platform (CMP) Software and Consent Management Platform (CMP) Software.

openPR

Nov

19th

2024

22:38

Auto Trader CTV

Results Auto Trader’s CTV advertising successfully reached digital-only viewers who were unreachable across linear TV. The CTV campaign delivered 51% incremental reach, equating to 0.9% of the UK population. They learned that 18-34 year olds were the biggest digital-only audience with 74-77% of that group only addressable on CTV channels. On top of delivering incremental reach, the campaign drove significant site traffic at a very low cost per site visit (CPSV).

Quantcast

Nov

17th

2024

18:30

Caretta Research_Monitor Company

Certa Transforms Quantcast's Vendor Risk Management

Privacy Preference Center When you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences.

Certa

Nov

13th

2024

20:43

ESG

Case Study

Challenge To keep up with intense competition, StarHub was challenged to find net-new customers across its various product lines–mobile, home, and business solutions–while also driving better media efficiencies and effectiveness. With each product having its own nuances in audience, set KPIs, and business goals, StarHub needed to approach its marketing and advertising strategies in a holistic way, yet treat each product as its own business.

Quantcast

Nov

13th

2024

20:43

Case Study

Results Quantcast tapped into two unique new audience groups: medical professionals and pregnant women. For the first audience group, by reaching out to healthcare workers during Nurses Week 2021 and launching an “Honor Our Heroes” campaign, the company achieved 4x gross revenues compared to the same period in 2020.

Quantcast

Nov

13th

2024

20:43

Crate & Kids

Solution Crate & Kids was excited to try Quantcast’s search-powered audiences solution to connect with expecting mothers as they first form opinions about the best company to fulfill their nursery needs. Through understanding the behavior patterns and search intent signals of expecting mothers searching nursery and maternity-related keywords, Crate & Kids found many more similar expecting couples.

Quantcast

Nov

9th

2024

07:53

Secret Cinema

Results Secret Cinema’s performance improved by 20%, which was 46% better than their goal. Over the 31-day campaign duration, MFUSE only needed to spend 52 minutes in the Quantcast Platform, gaining time to understand Secret Cinema’s audience better.

Quantcast

Quantcast's customers primarily consist of telecoms, streaming services and pay TV services companies. Examples of Quantcast's customers include Simyo, Lionsgate and Sky Group. Quantcast has partners like Mediacom Communications.