Quantcast, a privately owned company headquartered in the US, was founded in 2006 and employs approximately 560 people. Functioning as a global ad tech company, it specializes in AI-driven real-time advertising, audience insights, and measurement solutions.
Quantcast refined its outbound sales strategy on July 29, 2026, by equipping its sales teams with deeper insights and reporting to build a more targeted approach, moving away from a high-volume model. Previously, on July 28, the company appointed Tom Weaving, a former The Trade Desk executive, as Managing Director for Southeast Asia. Weaving will oversee commercial efforts and revenue growth across key markets in the region, prioritizing Singapore, Hong Kong, and other emerging markets, alongside driving the rollout of its AI-powered advertising platform. This followed the appointment of Paul Sigaloff on July 24, who will lead APAC growth. Sigaloff's role includes expanding Quantcast's presence across the region, working with brands and agencies to drive customer growth through AI-enabled advertising, and leading the launch of Q+, its goal-based advertising platform designed to optimize campaign performance across multiple digital channels.
Quantcast's customers primarily consist of telecoms and media and TV services companies. Examples of Quantcast's customers include Lionsgate, Sky Group and Simyo. Quantcast has partners like Mediacom Communications.
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