Freestar

https://freestar.com
https://www.linkedin.com/company/freestar/

Freestar is a privately owned company headquartered in the US. Established in 2015, the company has approximately 210 employees. Functioning as an ad technology provider, Freestar specializes in tailored ad management solutions for publishers.

Revenue

Founded

2015

Headcount

205

Headquarters

United States

Primary Segment

Technology, Information and Internet

Ownership

Privately Owned

Deployments

News Summary:

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Freestar offers products in the ad tech and services industry. Freestar's product portfolio comprises of RTB and programmatic.

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Jun

15th

2026

17:27

Emerging Tech, Artificial Intelligence, B2B Tag

Behind Every Strong Publisher Strategy Is a Strong Demand Team

At Freestar, we talk a lot about being “publisher first.” I think that idea only means something if it informs how your team is built, how your partners are managed, and how much complexity you take off a publisher’s plate.

Freestar

Jun

11th

2026

14:24

Emerging Tech, B2B Tag

What Amazon’s Verified Supply Changes Mean for Publishers

As many publishers are aware, Amazon recently increased enforcement around its Verified Supply requirements within programmatic advertising. These changes have impacted portions of inventory across the ecosystem and have understandably raised questions around monetization performance, traffic quality, and supply chain transparency.

Freestar

Jun

9th

2026

11:27

Emerging Tech, Artificial Intelligence, B2B Tag

Demand and Data: The Support That Keeps Publishers Healthy

Some of the most important work in publisher monetization happens outside of the spotlight. It happens between demand and engineering, between reporting and troubleshooting, and between the people building products and the people explaining the output to the business.

Freestar

May

14th

2026

06:30

Emerging Tech, Artificial Intelligence, B2B Tag

AI requires first principles thinking

Management consultant Peter Drucker once taught Jim Collins, author of Good to Great, a principle that transformed how he approached business: Don’t make a hundred decisions when one will do. The insight is deceptively simple—what appear to be countless disparate decisions are often the same decision wearing different disguises.

Fast Company

May

12th

2026

13:04

Emerging Tech, B2B Tag

Ad Block Recovery As a Conversation—Not a Workaround

Ad blockers are easy to describe and hard to handle. A user flips a switch, ads disappear, and a publisher loses the revenue that funds their work. The difficult part is responding without turning your relationship with readers into a tug-of-war.

Freestar

May

6th

2026

11:28

Emerging Tech, Artificial Intelligence, B2B Tag

Curiosity as an Operating System: Scaling Revenue in Adtech

I’ve spent my career sitting between two worlds: the questions publishers ask, and the systems that actually answer them. That gap, between business need and technical reality, has shaped how I think about operations, leadership, and what it really means to support publishers at scale.

Freestar

Apr

29th

2026

11:45

Big Data/Analytics

5 Ways Publishers Can Get Ahead This Spring

Spring tends to get overlooked in favor of the high-stakes frenzy of Q4, but for publishers, Q2 is where the real groundwork for revenue growth happens. As traffic patterns stabilize and buyer demand begins to climb, spring is the ideal window to audit performance, refine ad strategy, and fix inefficiencies before peak season.

Freestar

Apr

16th

2026

11:18

Emerging Tech, B2B Tag

Engineering for Publishers: Where Time-To-Value Comes First

Most people experience programmatic advertising as a page load and an ad slot. My job sits behind that experience, where settings, rules, and workflows shape what the on-page code can do. When those systems are clean, everything downstream moves faster.

Freestar

Mar

31st

2026

13:28

Boost Your Ad Revenue: The Top

You’ve built a successful digital publication by focusing on what you do best: creating quality content that engages your audience. But when it comes to ad monetization, are you leaving money on the table? Choosing the right banner ad sizes is a critical step in optimizing your revenue strategy, and we’re here to help you navigate it.

Freestar

Mar

16th

2026

10:27

FreeStar Delivers Rapid Multi-Technology Cable Survey For TenneT

The project took place in February 2026 near Eemshaven and focused on sections of the COBRA interconnector cable linking the Netherlands and Denmark. TenneT commissioned FreeStar to carry out a 4K ultra-high-definition video survey to conduct a depth of cable burial survey.

Ocean News & Technology

Mar

13th

2026

16:03

UGC Can Build Community…Or Tank Your Monetization

User-generated content (UGC) sounds like a win-win: readers engage, pages stay fresh, and your audience does some of the work for you. However, letting anyone post anything can lead to a whole bunch of pitfalls. Here are some pointers for deciding whether—and how much—UGC your site really needs.

Freestar

Mar

12th

2026

08:29

FreeStar Delivers Rapid Multi-Technology Cable Survey For TenneT

Ocean News & Technology

Freestar's customers primarily consist of technology, Information and Internet, book and Periodical Publishing and broadcast Media Production and Distribution companies. Examples of Freestar's customers include Cable News Network (CNN), Forbes and WordPress. Freestar has suppliers like The Trade Desk.

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