Freestar is a privately held ad tech company founded in 2015 and headquartered in the United States. With a team of 210 employees, the company specializes in providing tailored ad management solutions for publishers. Freestar's main product is RTB (Real-Time Bidding) and programmatic advertising, which allows publishers to optimize their ad revenue by automating the process of selling and displaying ads on their websites or apps.
Freestar, an ad tech company supporting publisher monetization, announced the acquisition of Hashtag Labs on August 16. This merger aims to provide publishers with efficient revenue solutions in a competitive digital advertising landscape. Freestar also highlighted the importance of optimizing revenue streams through higher CPM rates and effective ad inventory monetization. In August, Google released its first Core Update since March, emphasizing the ongoing challenge for publishers to stay ahead of algorithm updates. Significant traffic drops, particularly after the September 2023 Helpful Content Update, have made this task even more difficult. Freestar expressed its commitment to helping publishers avoid penalties and regain lost traffic, leading to increased revenue opportunities. Lastly, Google Chrome and the Privacy Sandbox team proposed an alternative approach to user choice regarding third-party cookies, suggesting that they will remain in use rather than being deprecated.
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