Freestar, a privately owned technology company founded in 2015 and headquartered in the United States, employs approximately 210 people. The company operates within the information and internet sector, focusing on the development and provision of ad management technology solutions specifically designed for publishers.
Freestar employees discussed the company's publisher-first approach and long-term investments in publisher business support beyond ad revenue. A Freestar CEO participated in a MarTech interview, "From SEO to AIO: The Roadmap to Reinvention," a 10-part series documenting Online Advantages' transformation into an AI-powered marketing firm. The series details the agency's pivot to AI, covering optimization, semantic search strategies, and automation-first client services. The impact of Google's AI on publishers and the changing dynamics of online traffic in 2025 were also noted.
Freestar's customers primarily consist of technology, Information and Internet, broadcast Media Production and Distribution and book and Periodical Publishing companies. Examples of Freestar's customers include Cable News Network (CNN), WordPress and Forbes. Freestar has suppliers like The Trade Desk.
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