Freestar

https://freestar.com
https://www.linkedin.com/company/freestar/

Freestar is a privately owned company headquartered in the US. Established in 2015, the company has approximately 210 employees. Functioning as an ad technology provider, Freestar specializes in tailored ad management solutions for publishers.

Revenue

Founded

2015

Headcount

205

Headquarters

Primary Segment

Technology, Information and Internet

Ownership

Privately Owned

Deployments

News Summary:

In March 2026, Freestar announced it had delivered a rapid multi-technology cable survey for TenneT. The project, conducted in February 2026 near Eemshaven, involved Freestar carrying out a 4K ultra-high-definition video survey and a depth of cable burial survey on sections of the COBRA interconnector cable, which connects the Netherlands and Denmark.

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Freestar offers products in the ad tech and services industry. Freestar's product portfolio comprises of RTB and programmatic.

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May

14th

2026

06:30

Emerging Tech, Artificial Intelligence, B2B Tag

AI requires first principles thinking

Management consultant Peter Drucker once taught Jim Collins, author of Good to Great, a principle that transformed how he approached business: Don’t make a hundred decisions when one will do. The insight is deceptively simple—what appear to be countless disparate decisions are often the same decision wearing different disguises.

Fast Company

May

12th

2026

13:04

Emerging Tech, B2B Tag

Ad Block Recovery As a Conversation—Not a Workaround

Ad blockers are easy to describe and hard to handle. A user flips a switch, ads disappear, and a publisher loses the revenue that funds their work. The difficult part is responding without turning your relationship with readers into a tug-of-war.

Freestar

May

6th

2026

11:28

Emerging Tech, Artificial Intelligence, B2B Tag

Curiosity as an Operating System: Scaling Revenue in Adtech

I’ve spent my career sitting between two worlds: the questions publishers ask, and the systems that actually answer them. That gap, between business need and technical reality, has shaped how I think about operations, leadership, and what it really means to support publishers at scale.

Freestar

Apr

29th

2026

11:45

Big Data/Analytics

5 Ways Publishers Can Get Ahead This Spring

Spring tends to get overlooked in favor of the high-stakes frenzy of Q4, but for publishers, Q2 is where the real groundwork for revenue growth happens. As traffic patterns stabilize and buyer demand begins to climb, spring is the ideal window to audit performance, refine ad strategy, and fix inefficiencies before peak season.

Freestar

Apr

16th

2026

11:18

Emerging Tech, B2B Tag

Engineering for Publishers: Where Time-To-Value Comes First

Most people experience programmatic advertising as a page load and an ad slot. My job sits behind that experience, where settings, rules, and workflows shape what the on-page code can do. When those systems are clean, everything downstream moves faster.

Freestar

Mar

31st

2026

13:28

Boost Your Ad Revenue: The Top

You’ve built a successful digital publication by focusing on what you do best: creating quality content that engages your audience. But when it comes to ad monetization, are you leaving money on the table? Choosing the right banner ad sizes is a critical step in optimizing your revenue strategy, and we’re here to help you navigate it.

Freestar

Mar

16th

2026

10:27

FreeStar Delivers Rapid Multi-Technology Cable Survey For TenneT

The project took place in February 2026 near Eemshaven and focused on sections of the COBRA interconnector cable linking the Netherlands and Denmark. TenneT commissioned FreeStar to carry out a 4K ultra-high-definition video survey to conduct a depth of cable burial survey.

Ocean News & Technology

Mar

13th

2026

16:03

UGC Can Build Community…Or Tank Your Monetization

User-generated content (UGC) sounds like a win-win: readers engage, pages stay fresh, and your audience does some of the work for you. However, letting anyone post anything can lead to a whole bunch of pitfalls. Here are some pointers for deciding whether—and how much—UGC your site really needs.

Freestar

Mar

12th

2026

08:29

FreeStar Delivers Rapid Multi-Technology Cable Survey For TenneT

Ocean News & Technology

Mar

9th

2026

18:30

Management Changes, Emerging Tech, B2B Tag

Freestar Appoints Former Washington Post Executive John Ilacqua as Executive Vice President of Growth and Publisher Development

Ilacqua Joins Freestar to Further Accelerate Growth and Help Publishers Drive Meaningful Revenue PHOENIX, March 10, 2026 (GLOBE NEWSWIRE) -- Freestar , the leading publisher services and monetization partner for the world’s most trusted digital media brands, today announced the appointment of John Ilacqua as Executive Vice President (EVP) of Growth and Publisher Development, where he will lead the expansion of Freestar’s global footprint and deepen the organization's relationships across the advertising ecosystem.

StreetInsider

Mar

4th

2026

15:33

B2B Tag

Start Earning Demand: Publisher

Publisher revenue conversations often start in the same place: “How do we make more revenue this quarter?” I get it, because programmatic makes it easy to pull a lever and see lift. The problem is that the levers which move the fastest are usually the ones that break trust.

Freestar

Mar

3rd

2026

07:36

Management Changes, Emerging Tech

Every difficult moment is a gift

Not long ago, I heard “oh, and one more thing” at the end of a one-on-one—the kind of statement that instantly puts a pit in my stomach followed by words I didn’t want to hear: “I’m sorry to do this, but I’ve accepted an offer.” The departure of my chief revenue officer, a senior executive who was in many ways the face of the company, an absolute force of nature, and a dear friend, was completely unexpected.

Fast Company

Freestar's customers primarily consist of technology, Information and Internet, broadcast Media Production and Distribution and book and Periodical Publishing companies. Examples of Freestar's customers include WordPress, Cable News Network (CNN) and Forbes. Freestar has suppliers like The Trade Desk.

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