AdRoll, a privately owned company headquartered in the United States, operates as a brand of its parent company, NextRoll, with approximately 170 employees. The company provides marketer and agency technology, specializing in a connected advertising platform designed for growth-minded marketers and mid-sized businesses. This platform utilizes AI, flexible campaign tools, and seamless integrations to support clients across industries such as ecommerce, technology, financial services, and education. AdRoll delivers full-funnel performance through multi-channel advertising, audience insights, and cross-channel attribution. For B2B teams, the AdRoll ABM product extends these capabilities with account-based precision, multi-touch campaigns, and real-time buyer intelligence. The company focuses on privacy-forward solutions, including cookieless targeting and innovative identity resolution, to facilitate connections between marketers and buyers.
On September 28, AdRoll's Alison Clark discussed the evolution of Connected TV (CTV) advertising, emphasizing the shift beyond a traditional billboard mindset, acknowledging television's historical dominance in brand advertising through sheer reach and repetition. Previously, on September 25, Damien Voita, Principal Campaign Manager at AdRoll, led a webinar focusing on the strategic importance of brand awareness ads in preparation for the holiday peak, as part of a two-part holiday readiness series. This follows AdRoll's release of its Q3 2026 State of Digital Advertising Report on September 23, which revealed that display prospecting cost per mille (CPM) fell 45% year-over-year from July 1 through September, according to the AI-powered multichannel advertising platform.
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