AdRoll, a privately owned company headquartered in the United States, operates as a brand of its parent company, NextRoll, with approximately 170 employees. The company provides marketer and agency technology, specializing in a connected advertising platform designed for growth-minded marketers and mid-sized businesses. This platform utilizes AI, flexible campaign tools, and seamless integrations to support clients across industries such as ecommerce, technology, financial services, and education. AdRoll delivers full-funnel performance through multi-channel advertising, audience insights, and cross-channel attribution. For B2B teams, the AdRoll ABM product extends these capabilities with account-based precision, multi-touch campaigns, and real-time buyer intelligence. The company focuses on privacy-forward solutions, including cookieless targeting and innovative identity resolution, to facilitate connections between marketers and buyers.
AdRoll's GTM strategy lead for CTV, Alison Clark, stated on August 18, 2026, that connected TV has evolved into a measurable performance channel, moving beyond mere brand awareness. Clark attributed this transformation to the maturation of outcome measurement, precise audience targeting down to the account and contact level, and the ability to optimize campaigns mid-flight. Previously, on August 13, 2026, AdRoll announced a pilot program enabling select small and medium-sized businesses, mid-market companies, and B2B advertisers to test advertising within ChatGPT. This initiative offers participants an early opportunity to engage customers during AI-assisted research and discovery, as AdRoll explores how sponsored placements can complement broader multichannel campaigns.
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