MarketCast, a privately owned company founded in 1987 and headquartered in the US, provides research, data science, and analytics services to media platforms, sports leagues, and brands. Employing approximately 560 people, the company's primary focus is on broadcast professional services. In 2023, MarketCast reported revenues of approximately $25 million.
On September 17, 2025, MarketCast launched Brand Effect Pro, an advertising intelligence solution designed to help marketers optimize ad campaigns and make data-driven decisions. This solution provides real-time data, competitive analytics, and AI-powered insights. MarketCast also produces thought leadership reports and blog posts addressing issues impacting various industries and communities. The company appointed Fenton to a leadership role, leveraging their advertising and brand research experience to drive future growth and deliver value to clients.
MarketCast offers products in the ad tech industry. MarketCast's product portfolio comprises of marketer and agency technology.
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MarketCast's revenues were less than $250M in 2024. Caretta Research has split MarketCast's revenue into 2 different product categories, the largest of which is campaign management, reporting and attribution. For full access to MarketCast's revenue breakdown subscribe to Caretta Portal.
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