MarketCast is a privately owned company based in the US. Founded in 1987, it employs approximately 560 individuals and reported $200.0M in revenue as of 2024. The company's main product is marketer and agency technology, specializing in research, data science, and analytics to provide insights for media platforms, sports leagues, and brands.
At Cannes Lions on June 30, 2026, the industry conversation shifted to emphasize the demand for "solid proof" in marketing effectiveness, moving away from discussions on creative ambition or AI potential. Previously, on June 22, MarketCast identified the top breakthrough ads during the NBA Finals, highlighting the event's engaged audience as a significant opportunity for advertisers. Earlier in June, the company's analysis of May's top-performing ads across linear and CTV platforms revealed three structural characteristics among the strongest campaigns, particularly noting brands ahead of America's 250th anniversary understood these trends. On May 15, MarketCast detailed April's top-performing ads on linear and CTV, which succeeded by understanding consumer sentiment, exemplified by campaigns such as Chevrolet’s "made-in-America" message. This followed MarketCast’s May 11 observation that many brands struggle with in-flight campaign optimization, as most measurement tools inform "what happened" rather than providing actionable insights for real-time adjustments.
MarketCast offers products in the ad tech and services industry. MarketCast's product portfolio comprises of marketer and agency technology.
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MarketCast's revenues were less than $250M in 2024. Caretta Research has split MarketCast's revenue into 2 different product categories, the largest of which is campaign management, reporting and attribution. For full access to MarketCast's revenue breakdown subscribe to Caretta Portal.
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