MarketCast is a privately owned company headquartered in the US. Founded in 1987, the company employs approximately 560 individuals and reported $200.0M in revenue as of 2024. Specializing in marketer and agency technology, MarketCast provides research, data science, and analytics services to media platforms, sports leagues, and brands.
MarketCast launched Total Effect, a new unified advertising intelligence solution designed to help marketers understand which creative and media drivers deliver results across the full campaign lifecycle, on February 10, 2026. Previously, on December 22, 2025, MarketCast’s Top Breaking Ads for November revealed brands that captured attention, delivered strong recall, and made the most impact across CTV and Linear TV during the holiday season.
MarketCast offers products in the ad tech and services industry. MarketCast's product portfolio comprises of marketer and agency technology.
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MarketCast's revenues were less than $250M in 2024. Caretta Research has split MarketCast's revenue into 2 different product categories, the largest of which is campaign management, reporting and attribution. For full access to MarketCast's revenue breakdown subscribe to Caretta Portal.
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