MarketCast is a privately owned company based in the US. Founded in 1987, it employs approximately 560 individuals and reported $200.0M in revenue as of 2024. The company's main product is marketer and agency technology, specializing in research, data science, and analytics to provide insights for media platforms, sports leagues, and brands.
MarketCast's Ad Breakthrough scores for July 2026 highlighted top ads that converged emotional specificity, structural humor, and context alignment. On July 23, the company analyzed advertising effectiveness during the Spain-Argentina FIFA World Cup Final, which drew 62.8 million viewers across Fox and Telemundo, becoming the largest television audience outside the NFL and breaking news since the 1998 Seinfeld finale. Previously, on July 22, MarketCast identified three distinct routes to "Breakthrough" in advertising—Distinctive Asset Activation, Earned Relevance, and Claim Distinctiveness—explaining how advertising earns recall and correct brand attribution based on a brand's current equity. Earlier, on July 15, MarketCast expanded its leadership team by appointing Joshua Kowal as Global Head of Customer Success, Ben Samuel as SVP Commercial Europe, and Millie Kronsteiner as VP Media, an action signaling deepened investment in client partnership and global growth.
MarketCast offers products in the ad tech and services industry. MarketCast's product portfolio comprises of marketer and agency technology.
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MarketCast's revenues were less than $250M in 2024. Caretta Research has split MarketCast's revenue into 2 different product categories, the largest of which is campaign management, reporting and attribution. For full access to MarketCast's revenue breakdown subscribe to Caretta Portal.
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