MarketCast, a privately owned company founded in 1987 and headquartered in the US, provides research, data science, and analytics services to media platforms, sports leagues, and brands. Employing approximately 560 people, the company's primary focus is on broadcast professional services. In 2023, MarketCast reported revenues of approximately $25 million.
MarketCast published its third annual Brand Fandom Report in an unspecified month and year, surveying over 10,000 U.S. adults on the impact of celebrities and influencers on brand perception and purchasing decisions. In an unspecified month and year, MarketCast analyzed the top-performing advertisements during the 2025 NCAA Women’s Championship using its Brand Effect solution to determine which ads resonated most with viewers. Similarly, in an unspecified month and year, MarketCast used its Brand Effect ad measurement solution to analyze the resonance of insurance brand mascots in advertisements aired between January 2024 and February 2025. MarketCast also analyzed advertisements aired during the 2025 NCAA men’s basketball championship game in an unspecified month and year, using its Brand Effect solution to assess their impact and resonance with viewers.
MarketCast offers products in the media tech and connectivity and cloud industries. MarketCast's product portfolio comprises of broadcast professional services and enterprise cloud.
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MarketCast's revenues were less than $50M in 2023. Caretta Research has split MarketCast's revenue into 2 different product categories, the largest of which is software development. For full access to MarketCast's revenue breakdown subscribe to Caretta Portal.
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