MarketCast, a privately owned company headquartered in the US, was founded in 1987 and employs approximately 560 individuals. It reported $200.0M in revenue as of 2024. The company specializes in marketer and agency technology. Its operations encompass research, data science, and analytics services, supporting global media platforms, sports leagues, and brands.
MarketCast appointed Elina Combs as VP Product Marketing and Lisette Vitter Williamson as SVP and Media Business Unit Leader on March 10, 2026. These new leaders will support the technology and AI-powered advertising effectiveness company's go-to-market strategy, product innovation, and value proposition. Previously, on February 25, MarketCast released its Super Bowl LX report, which concluded that emotional storytelling and ads evoking feeling were the most liked, drawing insights from a Brand Effect survey of 19,000 consumers. This followed the company's February 23 analysis detailing January’s top-performing ads, utilizing its ad effectiveness data to identify successful audience engagement. Earlier in February, on the 10th, MarketCast also issued a report on Super Bowl LX's most memorable ads, emphasizing that lasting impressions, rather than mere attention, define successful campaigns.
MarketCast offers products in the ad tech and services industry. MarketCast's product portfolio comprises of marketer and agency technology.
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MarketCast's revenues were less than $250M in 2024. Caretta Research has split MarketCast's revenue into 2 different product categories, the largest of which is market data. For full access to MarketCast's revenue breakdown subscribe to Caretta Portal.
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