MarketCast, a privately owned company headquartered in the United States, was founded in 1987 and employs approximately 520 individuals. The company reported $210.0M in revenue as of 2025. It specializes in marketer and agency technology, providing research, data science, and analytics services to media platforms, sports leagues, and brands.
MarketCast stood out for its entertainment audience measurement and campaign effectiveness services on October 6, 2026, positioning itself alongside legacy ratings vendors and ad-tech platforms in a specialized intelligence discipline that measures audience behaviors and cross-platform campaign performance. Earlier, on October 1, the company released insights into affluent wealth management, reporting that approximately half of affluent investors grade their financial well-being as a "B" and that many emerging affluent households often feel financially behind despite meeting income and asset thresholds. Previously, on September 16, MarketCast's Brand Effect division measured the advertising effectiveness of over 7,000 ads running across CTV and Linear in August, ranking top performers across various categories, budgets, and creative approaches. This followed its September 11 discussion on measuring NFL advertising effectiveness, where it emphasized the need to differentiate between sponsorship and broadcast media ROI. On September 4, MarketCast also published analysis regarding creative wear-out in media campaigns, noting that standard delivery metrics often hide the problem despite positive pacing reports and video completion rates.
MarketCast offers products in the ad tech and services industry. MarketCast's product portfolio comprises of marketer and agency technology.
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MarketCast's revenues were less than $250M in 2025. Caretta Research has split MarketCast's revenue into 2 different product categories, the largest of which is campaign management, reporting and attribution. For full access to MarketCast's revenue breakdown subscribe to Caretta Portal.
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