AEG, a privately owned US-based company founded in 1994, is a major player in the entertainment industry. Employing approximately 3,660 people, AEG's primary business is the production and promotion of live events and sporting activities. Its holdings include the Coachella Music Festival, Goldenvoice (a concert promotion company), and Walden Media (a film production company). The company also manages numerous sports venues and teams in the US and UK, notably The O2 Arena in London.
AXS and EVENTIM were announced as the official ticketing and hospitality providers for the LA28 Olympic and Paralympic Games on an unspecified date. AEG Europe received recognition as one of the 2025 Global Top 100 Inspiring Workplaces from the Inspiring Workplaces Group, following earlier recognition as one of the Top 25 Most Inspiring Workplaces in Europe. A Hans Zimmer concert tour, described as the only official concert experience of its kind, debuted in Sunrise, Florida on September 5, 2024. T-Mobile Arena extended its partnership with TKO Group Holdings Inc. through 2030, securing six annual events, including four UFC and two WWE events. Thorben Jeß will join AEG as Vice President of Global Partnerships for Germany on September 1, 2025, managing sponsorship sales and activation.
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