All Eyes on Screens, formerly AdScanner, is a privately owned Croatian company founded in 2012. It specializes in television advertising measurement and verification. As of 2023, the company employed approximately 60 people and reported revenues of around $10 million.
On December 11, 2024, Utiq and All Eyes On Screens announced a partnership to offer enhanced Authentic Audience addressability for TV advertising in Germany. This collaboration aims to provide real-time, digitally enriched TV audience insights, improving transparency and efficiency in cross-device campaigns. The partnership utilizes All Eyes On Screens' AI-based technology, audience data, and real-time insights into TV usage from over 1 million German households, in collaboration with Vodafone, to create the Authentic Audience Bridge platform for targeted marketing campaigns. Norman Wagner stated that this expansion into the fixed-line environment makes Utiq relevant for campaigns and audiences on the big screen.
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All Eyes on Screens (ex AdScanner) offers products in the ad tech industry. All Eyes on Screens (ex AdScanner)'s product portfolio comprises of ad measurement and verification.
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All Eyes on Screens (ex AdScanner)'s revenues were less than $25M in 2023. All the revenue comes from cTV measurement, attribution and fraud.
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