Allgemeiner Deutscher Automobil-Club

http://www.adac.de
https://www.linkedin.com/company/adac/

Allgemeiner Deutscher Automobil-Club, also known as ADAC, is a privately owned organization headquartered in Germany. Founded in 1903, it operates with approximately 1,930 employees, focusing on consumer services and functioning as a tier 1 media tech buyer. The company is Europe's largest automobile association and Germany's largest verein (club), serving around 21 million members. Its primary service focuses on roadside assistance, and it also supports and sanctions motorsport events in Germany.

Revenue

Founded

1903

Headcount

1,930

Headquarters

Germany

Primary Segment

Consumer Services

Ownership

Privately Owned

News Summary:

ADAC Mittelrhein initiated a funding project on February 2, 2026, for young drivers, aiming to address significant financial barriers in motorsport where a competitive kart program for a 10-year-old can cost up to 70,000 euros annually. Previously, on January 28, 2026, ADAC SE cautioned against the risk of expensive doctor's bills during ski vacations, noting common injuries that necessitate medical assistance. Earlier, on January 27, 2026, the ADAC assessed vehicle user-friendliness in its auto tests, citing challenges drivers face with intuitive operation and hidden functions within infotainment systems due to increasing digitalization. On the same day, ADAC Medien und Reise GmbH reminded car travelers that 2025 annual vignettes for Austria and Switzerland were valid only until January 31, 2026. This follows the ADAC Nordbaden e.V.'s report on January 26, 2026, regarding high demand for its new traffic education program, "The Dead Angle," which launched in the second half of 2025 and has since informed nearly 500 third and fourth graders about blind spot dangers.

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Allgemeiner Deutscher Automobil-Club offers 9 products in the sports and media and telecoms services industries. Allgemeiner Deutscher Automobil-Club's product portfolio comprises of media and TV services and motorsports and cycling.

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Feb

2nd

2026

13:00

B2B Tag

ADAC Mittelrhein starts funding project for young drivers

[Translated] Motorsport careers often begin today at a very young age. Besides talent, technology, material, and thus significant financial means play a decisive role from the very beginning. Especially in a highly technical discipline like motorsport, the entry barriers are often too high for talented young drivers without corresponding financial support.„A competitive kart program for a 10-year-old driver can cost up to 70,000 euros per year.

Allgemeiner Deutscher Automobil-Club

Jan

28th

2026

13:00

B2B Tag

Protection from Expensive Doctor's Bills in Ski Vacation

[Translated] ADAC SE) Since the turn of the year, ski resorts have been attracting visitors with dreamlike conditions. Unfortunately, the fun often turns into a nightmare for many: a fall on the shoulder, a moment of carelessness or a twisted knee – and medical help is needed.

Allgemeiner Deutscher Automobil-Club

Jan

27th

2026

13:00

Emerging Tech, B2B Tag

Taste instead of Touchscreen

[Translated] As digitalization progresses, drivers are increasingly struggling to intuitively operate their vehicles. This is particularly true when functions in the infotainment system's menu are hidden. The ADAC evaluates the user-friendliness of vehicles in the context of its auto tests.

Allgemeiner Deutscher Automobil-Club

Jan

27th

2026

13:00

B2B Tag

Austria and Switzerland: 2025 Annual Vignettes No Longer Valid

[Translated] ADAC Medien und Reise GmbH) For car trips in or through the two Alpine countries, it is important to keep the vignette obligation in mind. The 2025 annual vignettes for Austria and Switzerland are only valid until and including Saturday, January 31, 2026.

Allgemeiner Deutscher Automobil-Club

Jan

26th

2026

13:00

B2B Tag

High Demand for 'Dead Angle'

[Translated] Karlsruhe. In the second half of 2025, the ADAC Nordbaden e.V. has started its new traffic education program 'The Dead Angle' for third and fourth graders. That the regional club has struck a nerve, shows a first statistic: Almost 500 children from 23 classes distributed across 10 schools in all of Nordbaden have been informed and educated about the dangers of the dead angle when it comes to trucks, cars, and buses since then.

Allgemeiner Deutscher Automobil-Club

Jan

25th

2026

13:00

B2B Tag

New Lueg Bridge: Balance after One Year

[Translated] With the new construction of the Lueg Bridge on the Brenner Autobahn A 13, a major project began last year that also affects many Bavarian tourists. However, unlike expected, the first year of the construction measures leaves a pleasantly positive impression.Munich.

Allgemeiner Deutscher Automobil-Club

Jan

24th

2026

13:00

ESG, B2B Tag

Bad Aiblinger with most important ADAC award honored

[Translated] Munich. Motorsport is unimaginable without the great engagement of many honorary members in the ADAC and its affiliated local clubs. Through particularly outstanding commitment, Fritz Schadeck from Bad Aibling has distinguished himself over many years.

Allgemeiner Deutscher Automobil-Club

Jan

20th

2026

13:00

Emerging Tech, B2B Tag

Cooperation: ADAC Nordbayern and OTH Amberg-Weiden

[Translated] Weiden. The ADAC Nordbayern SimRacing-Center and the Ostbayerische Technische Hochschule Amberg-Weiden will work together in the future. The goal of the cooperation is to provide the OTH Amberg-Weiden, its students, professors, and lecturers with an innovative learning location for teaching and studying.

Allgemeiner Deutscher Automobil-Club

Jan

18th

2026

13:00

B2B Tag

ADAC Traffic Forecast: January 23-25

[Translated] Motorists can expect a relaxed traffic situation over the coming weekend. There are no nationwide holidays or regional celebrations that could cause additional congestion on the highways. Although construction work on the highways is still ongoing, existing long-term road closures will continue to cause bottlenecks.However, there may be increased traffic on Friday afternoon and Saturday morning heading towards the Alps and mid-mountain regions.

Allgemeiner Deutscher Automobil-Club

Jan

18th

2026

13:00

B2B Tag

Dirt or Putty Devil?

[Translated] Old leaves, mud puddles, or snow remnants leave their marks on many vehicles in the winter. A good car wash can help here, but how often should one actually wash their car in the winter? The ADAC explains what to pay attention to at cold temperatures and when the car wash should be avoided.How often is enough?How often a vehicle should be washed depends on personal cleanliness preferences.

Allgemeiner Deutscher Automobil-Club

Jan

14th

2026

13:00

B2B Tag

„Respekt Leute“ reaches 2nd place at the Traffic Safety Award

[Translated] The project

Allgemeiner Deutscher Automobil-Club

Jan

14th

2026

13:00

B2B Tag

Washing Your Car in the Winter

[Translated] In the cold and wet winter months, cars become dirty very quickly. What doesn't look nice can even be harmful to the paintwork under certain circumstances. Moreover, a clean vehicle contributes to road safety: Clean headlights and taillights ensure better visibility and recognition, clean windows and exterior mirrors enable the driver to have a clearer overview of the traffic situation.

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Allgemeiner Deutscher Automobil-Club sells broadcasting rights of its 7 motorsports competitions to 36 companies globally, covering 12 countries. Allgemeiner Deutscher Automobil-Club's rights holders include YouTube.