America's Cup is a privately owned entity headquartered in New Zealand. Founded in 1851, the organization has approximately 100 employees and is primarily associated with water sports. The America's Cup is recognized as the oldest trophy in international sport, originating in 1851 when the yacht America won a race around the Isle of Wight, U.K., leading to the trophy being named after it. The trophy was subsequently donated in trust through a Deed of Gift. Historically, only four countries have won the America’s Cup. The trophy is currently held by the Royal New Zealand Yacht Squadron, based in Auckland, following a defense by Emirates Team New Zealand in Barcelona in 2024.
On September 27, 2026, development continued in Bagnoli, Naples, where the former industrial district is transforming into the operational heart of the America's Cup, with team bases and supporting infrastructure nearing completion. Previously, on September 26, the Louis Vuitton 38th America’s Cup Preliminary Regatta featured "outstanding" fleet racing on Day 2 in the Bay of Naples, with four races completed to bring the schedule back on track for the final day. Spectators at the packed Race Village on Lungomare Carraciolo witnessed a spectacle of close-quarters action, including near-misses and a capsize. The free-to-enter Race Village had drawn tens of thousands to see AC40 fly-bys, with home team Luna Rossa receiving cheers. This followed the opening race on September 25, where AC40s raced in 14-15 knot winds on the Bay of Naples after two false starts.
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America's Cup offers 3 products in the sports industry. America's Cup's product portfolio comprises of sports tickets, merchandise and sponsorship and water sports.
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America's Cup's revenues were less than $10M in 2024. Caretta Research has split America's Cup's revenue into 3 different product categories, the largest of which is sailing. For full access to America's Cup's revenue breakdown subscribe to Caretta Portal.
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Examples of America's Cup's suppliers include Telstra Broadcast Services, Reuters Imagen and BOLT6.
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America's Cup sells broadcasting rights of its sailing competitions to 11 companies globally, covering 3 countries. America's Cup's rights holders include YouTube.
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