Irdeto and Ateme announced a strategic integration of Irdeto’s TraceMark forensic watermarking solution into Ateme’s video delivery ecosystem at IBC2025. This integration allows content owners, broadcasters, and streaming service providers to implement content protection within their workflows, embedding watermarks in real time. The companies announced this collaboration again on September 12, 2025, highlighting the seamless activation of robust content protection across the content lifecycle. Ateme also participated in the NAB Show New York 2025, focusing on helping broadcasters, sports media, streaming platforms, and content providers deliver improved experiences while increasing efficiency and revenue.
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