Athletes Unlimited is a privately owned company headquartered in the United States. Founded in 2020, the company operates with approximately 160 employees. It functions as an OTT service provider and a sports league rights holder, focusing on women's leagues in basketball, lacrosse, softball, and volleyball.

2024 Revenue

Founded

2020

Headcount

299

Headquarters

United States

Primary Segment

Ball sports

Ownership

Privately Owned

News Summary:

The Athletes Unlimited Softball League (AUSL) postseason, which began on July 23, 2026, has incorporated a "Miked Up" feature, allowing fans to listen to players during games and enhancing engagement for the organization. Previously, on April 26, 2026, players from the Texas Volts of the AUSL, including catcher Michaela Edenfield, infielder Danieca Coffey, and pitcher Alyssa Denham, hosted a clinic for 150 youth players at the Texas Rangers Youth Academy. Earlier, on May 3, 2026, the Portland Cascade selected Arizona Softball's Sydney Stewart in the 2026 AUSL Collegiate Draft. For its Pro Basketball league, Athletes Unlimited announced its 2026 Impact Award Nominees on February 18, 2026, with Isabelle Harrison nominated to represent the Lupus Foundation of America. This follows the league's announcement that its Pro Basketball season would kick off on February 4, 2026, in Nashville, serving as an offseason league for WNBA players to compete and develop skills.

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Athletes Unlimited offers 3 products in the sports industry. Athletes Unlimited's product portfolio comprises of bat sports and ball sports.
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Caretta Research has split Athletes Unlimited's revenue into 3 different product categories, the largest of which is basketball. For full access to Athletes Unlimited's revenue breakdown subscribe to Caretta Portal.
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Examples of Athletes Unlimited's suppliers include Blackbird and ScorePlay.

Example Suppliers

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Athletes Unlimited sells broadcasting rights of its 3 basketball, volleyball and softball competitions globally.

Example Sports Rights Customers

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