Athletes Unlimited, a privately owned company based in the US, was founded in 2020. Operating with approximately 160 employees, it reported $44.8M in revenue as of 2023. Functioning as a tier 2 media tech buyer, the company specializes as an OTT service provider and sports league rights holder for women's leagues in basketball, lacrosse, softball, and volleyball.
Athletes Unlimited (AU) Pro Basketball nominated Isabelle Harrison for the 2026 Impact Award on February 18, 2026, recognizing her advocacy for the Lupus Foundation of America, a cause deeply personal to Harrison, who lost her sister Danielle to lupus in 2017 and whose brother Daniel is currently battling the disease. Previously, the Athletes Unlimited basketball season was set to kick off on February 4 in Nashville, offering WNBA players and hopefuls an opportunity to develop skills and compete in an offseason league. Earlier, an analyst suggested a shift in the narrative regarding Project B and Unrivaled, which had previously been framed as threats to the WNBA due to Project B's reported $2 million salaries luring stars like Nneka Ogwumike and Alyssa Thomas, with AU providing another competitive alternative. This followed WNBA fans closely monitoring Project B in November 2025, an upcoming women's professional 5x5 league slated for two-week tournaments across Europe, Asia, and Latin America, which had drawn player interest. In October 2025, ESPN and Athletes Unlimited announced a multi-year rights extension, enhancing ESPN's role as an official broadcast partner for AU's professional leagues in softball, basketball, and volleyball, following the inaugural season of the Athletes Unlimited Softball League.
Similar Companies
Subscribe for full access to Athletes Unlimited's profile
Athletes Unlimited offers 3 products in the sports industry. Athletes Unlimited's product portfolio comprises of bat sports and ball sports.
Subscribe for full access to Athletes Unlimited's products in full detail
Athletes Unlimited's revenues were less than $50M in 2023. Caretta Research has split Athletes Unlimited's revenue into 3 different product categories, the largest of which is basketball. For full access to Athletes Unlimited's revenue breakdown subscribe to Caretta Portal.
Subscribe for full access to Athletes Unlimited's revenue in full detail
Subscribe for full access to Athletes Unlimited's products in full detail 
