Athletes Unlimited

Athletes Unlimited

https://auprosports.com/
https://www.linkedin.com/company/athletesunlimited/

Athletes Unlimited, a privately owned company founded in 2020 and headquartered in the US, operates as a spectator sports league and OTT service provider. Employing approximately 160 people as of 2023, the company holds the rights to broadcast women's leagues in basketball, lacrosse, softball, and volleyball. Its primary business involves the production and distribution of these sporting events.

Revenue

Founded

2020

Headcount

151

Headquarters

US

Primary Segment

Ball sports

Ownership

Privately Owned

Athletes Unlimited offers 3 products in the sports industry. Athletes Unlimited's product portfolio comprises of ball sports and bat sports.

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Athletes Unlimited's revenues were less than $50M in 2023. Caretta Research has split Athletes Unlimited's revenue into 3 different product categories, the largest of which is basketball. For full access to Athletes Unlimited's revenue breakdown subscribe to Caretta Portal.

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Nov

23rd

2025

21:18

Concerning Project B Reality Arises for Nneka Ogwumike, Alyssa Thomas Amid CBA Negotiations Fallout, Per Analyst

Till now, everyone’s been framing Unrivaled and Project B as threats to the WNBA, especially with Project B’s $2 million salaries luring stars like Nneka Ogwumike and Alyssa Thomas. But now, as per one analyst, flip that narrative upside down.

EssentiallySports

Nov

17th

2025

19:00

Project B's social media following could signal potential WNBA exodus

WNBA fans are still keeping a close eye on Project B — and on the players who appear interested in the upcoming women's professional 5x5 league, which will be played in two-week tournaments throughout Europe, Asia, and Latin America.

High Post Hoops

Oct

30th

2025

15:51

Partnerships and Alliances, Volleyball

Professional softball takes centre stage as ESPN and Athletes Unlimited announce multi-year distribution deal - World Baseball Softball Confederation

Following an incredibly successful inaugural season of the Athletes Unlimited Softball League (AUSL), ESPN and Athletes Unlimited (AU) announced a multi-year rights extension that strengthens ESPN’s role as an official broadcast partner for AU’s professional leagues in softball, basketball, and volleyball.

World Baseball Softball Confederation

Oct

30th

2025

13:35

Partnerships and Alliances, Volleyball, Sports Rights Updates

ESPN and Athletes Unlimited Announce Expanded 3-Year Broadcast Deal

The broadcast reach of Athletes Unlimited got even stronger this week, as the pro women's sports organization scored a blockbuster media rights extension with ESPN on Wednesday, ensuring three more years of basketball, volleyball, and softball coverage.

Justwomenssports

Oct

29th

2025

18:30

Volleyball, CT_Monitor Company

ESPN renews Athletes Unlimited deal for another three years

ESPN, the Disney-owned international sports broadcaster, has renewed its rights to air Athletes Unlimited (AU), the US network of professional women’s sports leagues, for another three years. The new deal will see the broadcaster continue to exclusively air over 50 AU games across all four of its sports – basketball, softball, lacrosse, and volleyball – per year across its platforms, while all 24 games of AU’s basketball and volleyball leagues will be shown on the ESPN+ streaming service and ESPNU cable channel.

Oct

29th

2025

18:30

Partnerships and Alliances, Volleyball

ESPN, Athletes Unlimited Announce Multi-Year Distribution Deal Covering Over 50 Nationally Televised Games Annually

Following a successful inaugural season of the Athletes Unlimited Softball League (AUSL), ESPN and Athletes Unlimited (AU) announce a multi-year rights extension that strengthens ESPN’s role as an official broadcast partner for AU’s professional leagues in softball, basketball, and volleyball.

Sports Video Group

Oct

29th

2025

16:12

Partnerships and Alliances, Volleyball, CT_Monitor Company

ESPN Announce Multi-Year Distribution Deal With Athletes Unlimited

Disney has announced that ESPN has signed a new multi-year rights extension with Athletes Unlimited. This deal strengthens ESPN’s role as an official broadcast partner for AU’s professional leagues in softball, basketball, and volleyball. The expanded agreement deepens ESPN’s investment in women’s sports and reflects its ongoing commitment to spotlighting top-tier female athletes across its networks.

What's On Disney Plus

Oct

23rd

2025

20:20

CT_Monitor Company

Recap: Cooper secures first win as captain, 73-64

KEY MOMENT Team Valentin-Anderson sprinted to a 25-23 lead in the opening set before Team Cooper rallied by taking the final two frames for the nine-point match victory. The squad claimed a 25-22 verdict in the second set before pulling away in the final stanza with a 25-17 verdict.

Athletes Unlimited

Oct

13th

2025

13:00

Partnerships and Alliances, Emerging Tech

Swerve Sports finds early momentum, joins Roku Channel UK launch

With Gracenote data placing the aggregate number of individual free ad-supported streaming TV (FAST) channels in 21 countries at more than 1,800 it’s not easy for indie startup media brands to find an early toehold. But launched in June, Swerve TV’s new women’s sports-themed channel Swerve Sports seems to have found some early momentum.

StreamTV Insider

Oct

7th

2025

15:55

Jordan Thompson prioritizes seasoned leaders in Week 2 Draft

With that drafting priority in mind, she wasted no time in selecting veteran middle blocker Molly McCage in the first round, followed by Brazil’s Natália Zilio Pereira. “I was really excited to play with Molly because I’ve always just played against her, and so that was really exciting to have her be my first pick,” Thompson said.

Athletes Unlimited

Oct

6th

2025

18:30

Partnerships and Alliances, New Offerings, Volleyball, Sports Rights Updates

Swerve Sports adds live volleyball coverage and launches on The Roku Channel UK

Women’s sports FAST channel Swerve Sports has expanded its live offering through a new partnership with Athletes Unlimited Pro Volleyball, while also securing carriage in the UK via The Roku Channel. The deal gives Swerve Sports rights to stream nine live matches from the Athletes Unlimited Pro Volleyball Championship between now and November 1.

Broadband TV News

Examples of Athletes Unlimited's suppliers include ScorePlay and Blackbird.

Example Suppliers

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Athletes Unlimited sells broadcasting rights of its 3 volleyball, softball and basketball competitions globally.

Example Sports Rights Customers

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Analyst insight reports

Road to super-aggregation

Sports rights trends: How sports drives opportunities for media tech and service providers

Generative AI in media tech

The rise of super-apps

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