Aurora is a privately held broadcast media agency based in the UK. Founded in 2012, the company specializes in capturing global content across sports, adventure, and lifestyle programming. With a team of approximately 90 employees, Aurora has generated around $25 million in revenue as of 2023. The company is known for its expertise in producing high-quality broadcast content and has established itself as a reputable player in the industry.
Aurora Media Worldwide, a London-based media company specializing in live sports production and event coverage, announced its expansion into the Middle East. The company opened a new office in Riyadh and plans to establish a production hub in Abu Dhabi. James Pearce was appointed as the managing director for the Middle East and North Africa (MENA) region. The expansion is part of Aurora Media Worldwide's strategy to increase its global presence and tap into the growing sports market in the Middle East. Jon Cowen, a BAFTA-winning director, joined Aurora Media Worldwide as the creative director to lead the company's push into documentaries.
Aurora's customers primarily consist of motorsports and cycling companies. Examples of Aurora's customers include Union Internationale Motonautique (UIM) and Formula E.