Automobile Club de l'Ouest, also known as ACO, is privately owned and headquartered in France. Founded in 1906, it employs approximately 380 individuals. The company reported $140.7M in revenue as of 2024. Its main product is spectator sports, functioning as a tier 1 media tech buyer. The Automobile Club de l'Ouest is the creator and organiser of motor sporting events, including the first Grand Prix in the history of motor racing in 1906 and the first Le Mans 24 Hours in 1923. Since 2012, the club has been the organiser and promoter of the FIA World Endurance Championship (FIA WEC). The club also created continental series, including the WeatherTech SportsCar Championship, formerly the American Le Mans Series (1999), the European Le Mans Series (2004), and the Asian Le Mans Series (2013).

2024 Revenue

Founded

1906

Headcount

378

Headquarters

France

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

On February 2, 2026, a hydrogen technology performance in Monaco's streets was highlighted at the Hyvolution salon in Paris, an event dedicated to the hydrogen ecosystem. Previously, on January 23, 2026, the Hyvolution Paris salon, held from January 27 to 29, announced that endurance racing prototypes would showcase research into hydrogen's role in decarbonizing mobility and achieving zero CO2 emissions. Earlier, on December 18, 2025, the iconic Dunlop Bridge at Circuit de la Sarthe, a long-standing symbol of the Le Mans 24 Hours race, was set for a name change. This followed news from November 5, 2025, that the PMW Expo 2025, an essential meeting point for engineers and innovators in motorsport and high-performance road cars, would take place on November 12-13 in Cologne, Germany. In September 2025, MissionH24 selected FORVIA to equip its latest hydrogen racing prototype, advancing the program expected to establish a hydrogen category in endurance racing by 2028, reflecting the 24 Hours of Le Mans' role in energy transition.

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Automobile Club de l'Ouest offers 13 products in the media and telecoms services and sports industries. Automobile Club de l'Ouest's product portfolio comprises of motorsports and cycling, media and TV services and sports tickets, merchandise and sponsorship.
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Automobile Club de l'Ouest's revenues were less than $250M in 2024. Caretta Research has split Automobile Club de l'Ouest's revenue into 4 different product categories, the largest of which is sponsorship and merchandise. For full access to Automobile Club de l'Ouest's revenue breakdown subscribe to Caretta Portal.
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Examples of Automobile Club de l'Ouest's suppliers include Letsee, Infront Sports & Media and Stop & Go.

Example Suppliers

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Automobile Club de l'Ouest sells broadcasting rights of its 7 motorsports competitions to 108 companies globally, covering 28 countries. Automobile Club de l'Ouest's rights holders include YouTube. Automobile Club de l'Ouest currently holds broadcasting rights for sports competitions including motorsports.

Example Sports Rights Customers

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Example Sports Rights Suppliers

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