Automobile Club de l'Ouest, also known as ACO, a privately owned entity headquartered in France, was founded in 1906 and employs approximately 380 individuals. Primarily engaged in spectator sports, the organization reported $140.7M in revenue as of 2024. It operates as a tier 1 media tech buyer. The club specializes in the creation and organization of major motor sporting events, notably creating the first Grand Prix in motor racing history in 1906 and the first Le Mans 24 Hours in 1923. Since 2012, ACO has been the organizer and promoter of the FIA World Endurance Championship (FIA WEC), and it is also the creator of several continental series, including the WeatherTech SportsCar Championship (formerly the American Le Mans Series, established in 1999), the European Le Mans Series (2004), and the Asian Le Mans Series (2013).

2024 Revenue

Founded

1906

Headcount

562

Headquarters

France

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

The FIA World Endurance Championship (WEC) recently unveiled its 2030 Hypercar regulations on July 31, 2026, which will see the premier class adopt core LMDh performance parameters while allowing manufacturers bespoke hybrid freedom and signaling a return for hydrogen technology. Previously, on July 28, 2026, WEC updated its 2026 calendar, replacing the planned Middle Eastern rounds, including the rescheduled Qatar 1812km on October 24 and the traditional Bahrain finale on November 7, with new races in Barcelona and Monza, ensuring the championship's conclusion in Europe. Earlier, on June 25, 2026, the Automobile Club de l'Ouest (ACO) and Le Mans Endurance Management (LMEM) announced that the next generation of Le Mans Prototype 2 (LMP2) race cars will debut in their championships and the 24 Hours of Le Mans in 2028, ahead of their 2029 IMSA WeatherTech SportsCar Championship debut. These new LMP2 cars will feature two different chassis options and a new engine. This follows an outline of the next-generation Hypercar and IMSA SportsCar Championship rules by the FIA and ACO, to which Porsche responded on June 17, 2026, indicating that the 2030 regulations could influence its future in the WEC Hypercar class, though the company has not yet made a decision on a comeback.

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Automobile Club de l'Ouest offers 13 products in the sports and media and telecoms services industries. Automobile Club de l'Ouest's product portfolio comprises of media and TV services, sports tickets, merchandise and sponsorship and motorsports and cycling.
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Automobile Club de l'Ouest's revenues were less than $250M in 2024. Caretta Research has split Automobile Club de l'Ouest's revenue into 4 different product categories, the largest of which is sponsorship and merchandise. For full access to Automobile Club de l'Ouest's revenue breakdown subscribe to Caretta Portal.
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Examples of Automobile Club de l'Ouest's suppliers include Stop & Go, Letsee and Infront Sports & Media.

Example Suppliers

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Automobile Club de l'Ouest sells broadcasting rights of its 7 motorsports competitions to 108 companies globally, covering 28 countries. Automobile Club de l'Ouest's rights holders include YouTube. Automobile Club de l'Ouest currently holds broadcasting rights for sports competitions including motorsports.

Example Sports Rights Customers

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Example Sports Rights Suppliers

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