Automobile Club de l'Ouest, also known as ACO, a privately owned entity headquartered in France, was founded in 1906 and employs approximately 380 individuals. Primarily engaged in spectator sports, the organization reported $140.7M in revenue as of 2024. It operates as a tier 1 media tech buyer. The club specializes in the creation and organization of major motor sporting events, notably creating the first Grand Prix in motor racing history in 1906 and the first Le Mans 24 Hours in 1923. Since 2012, ACO has been the organizer and promoter of the FIA World Endurance Championship (FIA WEC), and it is also the creator of several continental series, including the WeatherTech SportsCar Championship (formerly the American Le Mans Series, established in 1999), the European Le Mans Series (2004), and the Asian Le Mans Series (2013).

2024 Revenue

Founded

1906

Headcount

378

Headquarters

France

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

The next generation of Le Mans Prototype 2 (LMP2) race cars, featuring two distinct chassis options and a new engine, will begin competing in the 2029 IMSA WeatherTech SportsCar Championship, following their 2028 debut in all Automobile Club de l’Ouest (ACO)/Le Mans Endurance Management (LMEM) championships and at the 24 Hours of Le Mans, an announcement made on June 25, 2026. This came after Porsche stated on June 17 that new 2030 World Endurance Championship (WEC) Hypercar regulations, outlined by the FIA and ACO, could influence its future in the Hypercar class, though it has not yet decided on a comeback. Earlier on June 12, the FIA confirmed Silverstone's return to the World Endurance Championship as part of an expanded 2027 calendar, marking its first appearance since 2019. On the same day, FIA President Mohammed Ben Sulayem attended the 2026 24 Hours of Le Mans, a cornerstone event of the FIA World Endurance Championship held at Circuit de la Sarthe. These developments followed Rolex's celebration of its twenty-fifth anniversary as a partner at Le Mans on June 11.

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Automobile Club de l'Ouest offers 13 products in the media and telecoms services and sports industries. Automobile Club de l'Ouest's product portfolio comprises of sports tickets, merchandise and sponsorship, media and TV services and motorsports and cycling.
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Automobile Club de l'Ouest's revenues were less than $250M in 2024. Caretta Research has split Automobile Club de l'Ouest's revenue into 4 different product categories, the largest of which is sponsorship and merchandise. For full access to Automobile Club de l'Ouest's revenue breakdown subscribe to Caretta Portal.
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Examples of Automobile Club de l'Ouest's suppliers include Infront Sports & Media, Stop & Go and Letsee.

Example Suppliers

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Automobile Club de l'Ouest sells broadcasting rights of its 7 motorsports competitions to 108 companies globally, covering 28 countries. Automobile Club de l'Ouest's rights holders include YouTube. Automobile Club de l'Ouest currently holds broadcasting rights for sports competitions including motorsports.

Example Sports Rights Customers

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Example Sports Rights Suppliers

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