Automobile Club de l'Ouest, also known as ACO, a privately owned entity headquartered in France, was founded in 1906 and employs approximately 380 individuals. Primarily focused on Spectator Sports, the organization functions as a tier 1 media tech buyer and reported $140.7M in revenue as of 2024. The club specializes in the creation and organization of motor sporting events, notably the first Grand Prix in the history of motor racing in 1906 and the first Le Mans 24 Hours in 1923. Since 2012, ACO has been the organizer and promoter of the FIA World Endurance Championship (FIA WEC) and is also the creator of several continental series, including the WeatherTech SportsCar Championship (formerly American Le Mans Series, 1999), the European Le Mans Series (2004), and the Asian Le Mans Series (2013).

2024 Revenue

Founded

1906

Headcount

378

Headquarters

France

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

The Le Mans museum is scheduled to reopen in May 2026 following a revamp and extension, aiming to modernize its display of historic race cars and archive imagery. Previously, on April 11, 2026, the Automobile Club de l'Ouest (ACO) confirmed technical details for the next generation of LMP2 cars set for 2028, specifying a new target weight of 950 kg and a 3.4-litre twin-turbo V6 engine from Gibson Technology, replacing the prior 4.2-litre normally aspirated V8. This follows the ACO highlighting hydrogen performance in Monaco's streets at the Hyvolution salon in Paris on February 2, 2026. Earlier in January 2026, the ACO showcased endurance racing prototypes at the Hyvolution Paris salon, emphasizing automotive industry research into hydrogen for mobility decarbonization and zero CO2 emissions.

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Automobile Club de l'Ouest offers 13 products in the sports and media and telecoms services industries. Automobile Club de l'Ouest's product portfolio comprises of sports tickets, merchandise and sponsorship, media and TV services and motorsports and cycling.
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Automobile Club de l'Ouest's revenues were less than $250M in 2024. Caretta Research has split Automobile Club de l'Ouest's revenue into 4 different product categories, the largest of which is sponsorship and merchandise. For full access to Automobile Club de l'Ouest's revenue breakdown subscribe to Caretta Portal.
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Examples of Automobile Club de l'Ouest's suppliers include Infront Sports & Media, Letsee and Stop & Go.

Example Suppliers

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Automobile Club de l'Ouest sells broadcasting rights of its 7 motorsports competitions to 108 companies globally, covering 28 countries. Automobile Club de l'Ouest's rights holders include YouTube. Automobile Club de l'Ouest currently holds broadcasting rights for sports competitions including motorsports.

Example Sports Rights Customers

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Example Sports Rights Suppliers

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