Automobile Club de l'Ouest, also known as ACO, a privately owned entity headquartered in France, was founded in 1906 and employs approximately 380 individuals. Primarily engaged in spectator sports, the organization reported $140.7M in revenue as of 2024. It operates as a tier 1 media tech buyer. The club specializes in the creation and organization of major motor sporting events, notably creating the first Grand Prix in motor racing history in 1906 and the first Le Mans 24 Hours in 1923. Since 2012, ACO has been the organizer and promoter of the FIA World Endurance Championship (FIA WEC), and it is also the creator of several continental series, including the WeatherTech SportsCar Championship (formerly the American Le Mans Series, established in 1999), the European Le Mans Series (2004), and the Asian Le Mans Series (2013).

2024 Revenue

Founded

1906

Headcount

562

Headquarters

France

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

On October 1, 2026, the Automobile Club de l'Ouest (ACO) and the FIA finalized a 10-year extension to their World Endurance Championship (WEC) deal, continuing their partnership until 2037. This agreement marks the FIA's fourth significant governance accord in 14 months, with stated goals to expand the partnership, drive commercial growth, enhance FIA branding across the championship, and ensure consistent regulatory oversight. The extension specifically renews the collaboration between motor racing's governing body, the FIA, and the ACO, the organizer of the Le Mans 24 Hours race, for jointly promoting the WEC. The announcement on September 30, 2026, also addressed and ended earlier speculation about a potential split between the two organizations. Previously, on September 18, 2026, the FIA had confirmed an existing agreement with the ACO for WEC promotion until the end of 2027, following reports of an alleged dispute.

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Automobile Club de l'Ouest offers 13 products in the sports and media and telecoms services industries. Automobile Club de l'Ouest's product portfolio comprises of sports tickets, merchandise and sponsorship, motorsports and cycling and media and TV services.
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Automobile Club de l'Ouest's revenues were less than $250M in 2024. Caretta Research has split Automobile Club de l'Ouest's revenue into 4 different product categories, the largest of which is sponsorship and merchandise. For full access to Automobile Club de l'Ouest's revenue breakdown subscribe to Caretta Portal.
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Examples of Automobile Club de l'Ouest's suppliers include Letsee, Infront Sports & Media and Stop & Go.

Example Suppliers

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Automobile Club de l'Ouest sells broadcasting rights of its 7 motorsports competitions to 108 companies globally, covering 28 countries. Automobile Club de l'Ouest's rights holders include YouTube. Automobile Club de l'Ouest currently holds broadcasting rights for sports competitions including motorsports.

Example Sports Rights Customers

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Example Sports Rights Suppliers

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