Backblaze is a publicly owned company headquartered in the US. Founded in 2007, it employs approximately 330 individuals and primarily focuses on software development. The company provides cloud storage services, including Backblaze B2 Cloud Storage, which enables customers to store data, developers to build applications, and partners to expand their use cases.
Backblaze Inc. highlighted on April 23, 2026, that artificial intelligence (AI) workloads demand fundamentally different infrastructure requirements than traditional cloud computing, generating "elephant flows" that move petabytes of data between storage and compute over extended periods. Previously, on April 19, Backblaze showcased a collaboration with ToolsOnAir at NABShow, aiming to modernize broadcast workflows by enabling users to record, store, and play content directly from secure cloud infrastructures. This followed user discoveries on April 18 that Backblaze was redefining its "unlimited" backup service, reportedly no longer backing up Dropbox and OneDrive data. The change also included a clause allowing the company to throttle or terminate accounts if usage exceeds "typical usage patterns" or "places an undue burden," as communicated to subscribers via email about two weeks prior. Data from 2021 suggested that storing just 2 TB would place a user in the top 1% of the service's users. On April 17, Backblaze itself addressed "The Changing Landscape of Cloud Sync," asserting its "unlimited backup for everything on your computer" promise had not changed, but acknowledging shifts in how files reside on computers.
Backblaze's customers primarily consist of iT Services and IT Consulting, insurance and online Audio and Video Media companies. Examples of Backblaze's customers include Cologix, Complex Networks and Coalition. Backblaze has commercial and technical partners like MASV, Vultr and Ortana Media Group. Examples of Backblaze's suppliers include Cologix and Ivo.
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